The document outlines a pitch for a new pop music magazine targeting females aged 16-24. It proposes filling a gap in the UK market for a more sophisticated publication than current pop magazines. The magazine would focus on both established and up-and-coming pop artists through interviews, reviews, and charts. It would be published by a large company to ensure recognition and appeal to a wider audience beyond just teens. Color schemes and content styles are suggested to give the magazine a more mature tone than typical teen magazines. Feedback is requested on various aspects of the concept.

1. My Magazine Pitch

2. Sub Genre
• Sub genre= pop music
• Pop is a mainstream market and so appeals to a
wide audience of people, making it a very
profitable market.
• I feel there’s a gap in the UK market for a more
sophisticated and mature style than current pop
magazines
• Inspiration from “Billboard Magazine”
• I decided to do this sub genre because it’s what I
have most knowledge in and so I can relate to
readers and make something they’d want to read

3. Possible Institution
• Probably a large scale institution company, e.g. The Bauer
Media Company
• Why? More money available and contacts to ensure the
magazine is publicised globally.
• If it was a small independent company it might not get the
recognition and well known artists wouldn’t want to appear in
it. Would be more suitable more for a niche market product.
• Such an institution would be interested in my magazine
because it would stand out in the UK market. It isn’t another
girly teen magazine, but still focuses on pop music.
• It will be unlike any magazines they currently publish, so they
would be interested in reaching a different target audience
and making more money.

4. Target Audience
Probably
females
C2- E
Late teens to
early
twenties..
16-24
Not on a high
income.
Probably only
part time, low
paid jobs.
Interests:
Pop music
Concerts
Films
Friends
Travelling
More interested
in the music
than the gossip
and celebrity
culture.
Either in
education
(college/unive
rsity) or
justfinished
“Mainstreamers”… they
are the norm in society
who follow the crowd.
But I know they probably
would think of
themselves as
individualists

6. Style Ideas
• Colours- black and white to connote
sophistication. Some bursts of bright colour
for contrast and to add interest
• Mode of address- fairly informal and chatty
but no use of slang- too similar to typical teen
magazines
• Images- need to be bright and bold to draw
attention. Background fairly plain to make
artist stand out as that’s what really maters

7. Content
It will cover current pop music artists mainly in the UK but also some
international, mainly top 40. E.g. Ella Henderson and Ed Sheeran.
But also less well known artists who are up and coming.
It will cover this music in the following content:
- Interviews with popular artists
- New and upcoming artists
- Songs to look out for
- UK charts
- Reviews of albums
- Competitions
- Free music (e.g. downloads or CDs)

8. DPS Ideas
• Main headline at the top of the left page. Big and bold to
attract attention
• Right page solely dedicated to a big, bright image. Make
the spread visually interesting, not just text.
• Interview with an established act who have a new album
out or tour starting. Could give track names/tour dates.
• Questions won’t be too personal, more asking about
their music and life as a pop star. Example questions…
1. Why did you become a singer?
2. What’s new about your album?
3. What are your musical interests?

9. Name Ideas
Tune in
On The Beat
Turn it Up
Louder
Dynamic

10. Questions (Please answer)
• Would a more sophisticated magazine appeal to you?
Do you think there’s a gap in the market for this?
• Which of my suggested names do you think is the best?
Or do you have one of your own?
• What sort of content would you expect to see in a
music magazine?
• Should the mode of address be informal or not? And
why?
• What do you think of my suggested colour scheme?
Does it seem appropriate for a pop magazine?
• What price bracket would you be prepared to pay for
such a magazine as described?