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The document summarizes the results of a survey of 11 people aged 16-25 on their music preferences and opinions on a proposed hip hop magazine called Platinum. Key findings: 7 identified as male and 4 as female, 4 identified as Black/Afro-Caribbean and 7 did not. All 11 listened to hip hop music and favored artists like Drake, The Weeknd, Jay-Z and Kanye West. Most would pay between £1-3 for the magazine and preferred a weekly publication schedule. The proposed name Platinum was viewed favorably by most respondents.

