The document summarizes the results of a survey of 11 people aged 16-25 on their music preferences and opinions on a proposed hip hop magazine called Platinum. Key findings: 7 identified as male and 4 as female, 4 identified as Black/Afro-Caribbean and 7 did not. All 11 listened to hip hop music and favored artists like Drake, The Weeknd, Jay-Z and Kanye West. Most would pay between £1-3 for the magazine and preferred a weekly publication schedule. The proposed name Platinum was viewed favorably by most respondents.

1. Male: 7 female: 4
Aged between16-25?
Total: 11
Black/afroCaribbean?
Yes: 4
No: 7
Currently in job?
Yes:7
No: 4
Listen to hip hop music?
Yes: 11
No: 0
What hip hop artists do you listen too?
Drake 7
The weekend 2
Jay-Z 3
Kanye West4
Eminem
Do you currently readmusic magazine?
Yes: 2 Why?
Entertaining 1
Enjoy knowing new music/up and coming:1
No: 9
How much would you be willing to pay?
Nothing
Less than £1 : 2
£1-£2 : 4
£2.01-£3 : 4
£3.01-£4: 4
More than £4.01 :0
Expectedfromthe front cover?

2. Attractive white female :5
Attractive black female : 5
Attractive white male : 2
Attractive black male : 2
Type of articles you would like to see?
Information on popular bands 6
Gossip 6
Latest news 8
Fashion 2
Competitions 6
Advertisements 2
How oftenshouldthe magazine be released/published?
Weekly 6
Every 2 weeks 3
Monthly 2
Do you think Platinum is a good magazine name?
yes: 10 why?
Professional:1
Original: 1
STYLISH: 1
Relate to hip hop: 2
Different:1
Connotes good quality: 1
Cool:1
Unique:1
Stands out:1
no: 1 why?
To prestige:1