This document contains the results of a survey about preferences for an alternative music magazine. Key findings include:
- The majority of respondents were male, ages 16-24
- Most preferred a magazine cover busy with pictures and information
- The top magazine features were articles about male artists and upcoming events
- Free music downloads and a price of £1.00-£1.50 were the most appealing promotions and price point
The survey provided useful insight into designing a magazine that would appeal to its target demographic.
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4. What is your idea of an alternative music magazine cover?
5. 25%
5%
70%
Magazine cover style
Bright and colourful Plain and simple Busy with pictures and info
What is your idea of an alternative music magazine
cover?
8. What is the most important part of an
alternative music magazine?
9. 20%
40%
40%
The most important part
The pictures The articles The reveiws and reccomendations
What is the most important part of an
alternative music magazine?
17. 50%
10%
40%
What intrests you the most?
Main articles Exclusive articles The upcoming events advertised
What interests you the most about
alternative music magazines?
21. 37%
27%
36%
0%
How much would you pay for a magazine ?
£1.00-£1.50 £2.50-£3.00 £3.50-£4.00 None of the above
How much would you usually pay for a
magazine?
23. Analysis of Survey Monkey and
questionnaire results.
• From my research I found out that the majority of readers at 82% were male so I will make it
more appealing to males than females.
• 70% of the people who answered my questionnaire were between the ages of 16-24 so I will
make it appropriate for this age range so they will be more likely to buy my magazine.
• 37% of the people who completed my survey said they would buy a magazine from £1.00-
£1.50 ,so I will price my magazine between these prices.
• 50% of people said that there favourite music type is male artists so I will make sure my main
article is about a mail singer.
• 70% of people I asked said that they would expect a front cover of an alternative music
magazine to be busy with pictures and information so I will create a front cover which looks
like that.
• The most popular promotion that people would want when buying a magazine ( at 64%)
would be free downloads so I will feature free downloads in my magazine.
• Survey monkey really helped me to understand what the public look for in a magazine so I
now know what to put in my magazine and attract my target audience.