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Primary Research
Name: Chloe Haynes
Candidate Number: 1141
Center Name: St. Andrew’s Catholic School
Center Number: 64135
What is your age?
94%
4% 2%
Age
16-19 20-24 24+
What is your age?
What is your idea of an alternative music magazine cover?
25%
5%
70%
Magazine cover style
Bright and colourful Plain and simple Busy with pictures and info
What is your idea of an alternative music magazine
cover?
How often do you buy magazines?
20%
30%
50%
How often magazines are bought
Weekly Monthly Yearly
How often do you buy magazines?
What is the most important part of an
alternative music magazine?
20%
40%
40%
The most important part
The pictures The articles The reveiws and reccomendations
What is the most important part of an
alternative music magazine?
What offers/promotions appeal to you
the most?
64%
25%
11%
Offers/Promotions
Free downloads A chance to meet a music artist
A chance to win tickets
What offers/promotions appeal to you
the most?
What is your gender?
18%
82%
Gender Type
Male Female
What is your gender?
Favourite music artist /groups
42%
33%
8%
17%
0%
Music artist/group choice
Male artists Femal artists Mixed music group
Male music group Female music group
Favourite music artist /groups
What interests you the most about
alternative music magazines?
50%
10%
40%
What intrests you the most?
Main articles Exclusive articles The upcoming events advertised
What interests you the most about
alternative music magazines?
When purchasing a magazine do you
focus on star appeal?
When purchasing a magazine do you
focus on star appeal?
64%
18%
18%
Star Appeal
Yes No Sometimes
How much would you usually pay for a
magazine?
37%
27%
36%
0%
How much would you pay for a magazine ?
£1.00-£1.50 £2.50-£3.00 £3.50-£4.00 None of the above
How much would you usually pay for a
magazine?
A completed Questionnaire
Analysis of Survey Monkey and
questionnaire results.
• From my research I found out that the majority of readers at 82% were male so I will make it
more appealing to males than females.
• 70% of the people who answered my questionnaire were between the ages of 16-24 so I will
make it appropriate for this age range so they will be more likely to buy my magazine.
• 37% of the people who completed my survey said they would buy a magazine from £1.00-
£1.50 ,so I will price my magazine between these prices.
• 50% of people said that there favourite music type is male artists so I will make sure my main
article is about a mail singer.
• 70% of people I asked said that they would expect a front cover of an alternative music
magazine to be busy with pictures and information so I will create a front cover which looks
like that.
• The most popular promotion that people would want when buying a magazine ( at 64%)
would be free downloads so I will feature free downloads in my magazine.
• Survey monkey really helped me to understand what the public look for in a magazine so I
now know what to put in my magazine and attract my target audience.

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Primary Research

  • 1. Primary Research Name: Chloe Haynes Candidate Number: 1141 Center Name: St. Andrew’s Catholic School Center Number: 64135
  • 3. 94% 4% 2% Age 16-19 20-24 24+ What is your age?
  • 4. What is your idea of an alternative music magazine cover?
  • 5. 25% 5% 70% Magazine cover style Bright and colourful Plain and simple Busy with pictures and info What is your idea of an alternative music magazine cover?
  • 6. How often do you buy magazines?
  • 7. 20% 30% 50% How often magazines are bought Weekly Monthly Yearly How often do you buy magazines?
  • 8. What is the most important part of an alternative music magazine?
  • 9. 20% 40% 40% The most important part The pictures The articles The reveiws and reccomendations What is the most important part of an alternative music magazine?
  • 10. What offers/promotions appeal to you the most?
  • 11. 64% 25% 11% Offers/Promotions Free downloads A chance to meet a music artist A chance to win tickets What offers/promotions appeal to you the most?
  • 12. What is your gender?
  • 15. 42% 33% 8% 17% 0% Music artist/group choice Male artists Femal artists Mixed music group Male music group Female music group Favourite music artist /groups
  • 16. What interests you the most about alternative music magazines?
  • 17. 50% 10% 40% What intrests you the most? Main articles Exclusive articles The upcoming events advertised What interests you the most about alternative music magazines?
  • 18. When purchasing a magazine do you focus on star appeal?
  • 19. When purchasing a magazine do you focus on star appeal? 64% 18% 18% Star Appeal Yes No Sometimes
  • 20. How much would you usually pay for a magazine?
  • 21. 37% 27% 36% 0% How much would you pay for a magazine ? £1.00-£1.50 £2.50-£3.00 £3.50-£4.00 None of the above How much would you usually pay for a magazine?
  • 23. Analysis of Survey Monkey and questionnaire results. • From my research I found out that the majority of readers at 82% were male so I will make it more appealing to males than females. • 70% of the people who answered my questionnaire were between the ages of 16-24 so I will make it appropriate for this age range so they will be more likely to buy my magazine. • 37% of the people who completed my survey said they would buy a magazine from £1.00- £1.50 ,so I will price my magazine between these prices. • 50% of people said that there favourite music type is male artists so I will make sure my main article is about a mail singer. • 70% of people I asked said that they would expect a front cover of an alternative music magazine to be busy with pictures and information so I will create a front cover which looks like that. • The most popular promotion that people would want when buying a magazine ( at 64%) would be free downloads so I will feature free downloads in my magazine. • Survey monkey really helped me to understand what the public look for in a magazine so I now know what to put in my magazine and attract my target audience.