The target audience of NME magazine is primarily male readers between the ages of 23. They enjoy rock, indie, folk, reggae and alternative music genres and wear clothing brands like Adidas, Puma, Topman and Converse. Popular artists mentioned include The Cure, The Jam, Purity Ring and Cat's Eyes. Many readers have jobs in fields like teaching, nursing and accounting or are students. Their main interests include discovering new music, attending concerts and festivals, and buying designer clothing.

1. NME Target Audience Analysis

2. Age range of audience and gender of
audience
• The median age for NME is 23 years old. NME readers mostly rely on
the editorial and the ads to keep them up to date with new music.
They are very interested in finding more about new music.
• 66% of NME readers are male and 34% are female readers, however
most of the content inside the magazine is linked to males. This is a
reason why most of the readers are male readers.

3. Genres of music
• Rock
• Indie
• Folk
• Reggae
• Alternative

4. Types of clothes they wear
• Adidas
• Puma
• Top man
• Converse
• Fred Perry
• H&M

5. Examples of favourite bands/artists
• The Cure
• The Jam
• Purity Ring
• Cat's Eyes
• Twin Atlantic

6. Types of jobs they might have:
• According to NME media pack, 61% of their readers are ABC1 sector
on the registrar scale. This shows that they earn a good disposable
income, so they have jobs such as: teachers, nursing, and
accountants.
• Moreover, 35% of their readers are students.

7. Hobbies and Interests
• They are very interested in exploring new music.
• Attending tours and festivals as they are still young and affluent.
• They would be interested in buying designer clothes, as throughout
the magazine they advertise designer items so they would want to
buying it.