My target audience is people aged 16-25 who may not have significant incomes yet. To reach this audience affordably, my magazine will be sold in small corner stores and larger stores like WHSmith. It will also have an online version to access more people given my audience's interest in technology. While the online version allows a larger market, physical copies will still be available for those without internet access. Bauer magazine would be the best institution to distribute my magazine since they already publish the similar magazine Kerrang!, so they understand the market and have experience and connections in magazine publishing and distribution.

1. Question 3
What kind of media institution might distribute yourmedia product and why?
What locations and outlets are suited to yourtarget audience and why?
My target market is forpeople fromtheir teens to their mid-twenties. This means the
magazine will need to be affordable as most of my audience may still be at school or
looking for workso will not have much money. My magazine willbe sold in a number of
different stores. For example small corner stores and also bigger stores like WHSMITHS
will sell my magazine. Because of my target audiences age they are more likely to be into
technology.This makes it easier to get my magazine out there as I can offeran online
version as well as a paper version. This will then let me access a bigger market.
Will digital technology play a part in the distribution methods?
If I use digital technology to distribute my magazine I will be able to access a larger
market. Most people nowadays are able to use a computer. This will aid my magazine as
if there is an online version people are likely to read it online rather than going and
physically buying my magazine. Again when using online, videos can be viewedrather
than just pictures in a paper copy.This will attract my audience to come and visit my
website so they can view videos.
Eventhough technology will be part of my distributing channel I will still maintain using
shops. This means that people have the option to buy a hard copy rather than a virtual
copy.Also forthose whodon’t have access to technology can go and buy it so they are
not missing out.
Whichinstitution is best suited to yourpublication and why?
I think Bauer magazine should distribute my magazine. This is because they publish
‘KERRANG!’ magazine whichis a big influence on my magazine. So in having the same
type of magazine they know they are going to be able to distribute my magazine as they
already know ‘KERRANG!’ is big seller. Also with them being a big company they are
likely to have many connections when it comes to publishing and distributing my
magazine.