media

1. Music Magazine Survey Analysis
Question1:What is yourage?
The firstquestion I asked in the survey was their age, justso I could have a clear understandingwhat my target
audienceage range was.And I found that 92% of the people who took my questionnairewere between the
ages of 15-24.This tells me that I have quite a young target audience and that when itcomes to making a
music magazineI will haveto bear in mind younger people’s interests.
Question 2: What is your gender?
In my next question I asked the persons gender so that I could again,refine my target audience and design my
magazine around that. I found that of the people who participated in the survey, 65% of them were female
and 34% were male. So we can see that it’s not a completely equal dividebetween both genders, so I will have
to take this into account when producingmy magazine and think about the content I’ll be putting in. Although,
my magazinewon’t be gender specific becauseit’s hard to say which genders like which music because
different people have different tastes.

2. Question 3: Whichtown/citydoyoulive in?
For the third question I wanted to find out whereabouts my target audiencelivebecauseI feel that where a
person lives is very importantto what kind of person they are whether itbe in terms of music taste, financial
income or personality.So by findingout this information itcan help me determine the content and price of my
magazine. In my survey I found that a lot of people lived in the surroundingarea,for example, Leeds, Skipwith
and York. Although there were a few participants fromsouth England,likeLondon and Brighton.
Question 4: What genre of music do you listen to?
The fourth question is very importantfor me to gather vital information of what music my readers genuinely
listen to on a regular basis.I’vefound out from my survey that justover half the people who took my survey
enjoy listeningto Rock music,so I will strongly consider makingthe magazine very rock based but at the same
time take into accountthat there are also other popular genres that people chosefor example: Indie,Pop and
Dance. So I could do sections of each of these insidethe magazine alongs idethe main focus of rock music.

3. Question 5: What music magazines have you previously bought?
For my fifth question I decided to find out which magazines people had previously bought, if any. This was
useful because I could see which magazines were the most popular and therefore research those magazines
further and find out why these magazines are so popular and what makes them appealingto a certain
audience. I found that NME was the most popular with 44% of the people who took my survey chose this
magazine. So this is definitely a magazine ill research moreinto and find out there general layouta nd content
that they useto help me develop my ideas for my magazine.
Question 6: How often do you buy music magazines?
In question 6 I wanted to see how often people buy music magazines as itwill giveme an idea if people
actually buy music magazines and if so how often, which could be useful if my magazine allowed a
subscription,then I could send out the magazinebased on how often people buy them. Although my results
found that nearly 60% of the people surveyed said thatthey either never buy them or they rarely buy a music
magazine. This could be good or bad. Good as in I can try and make my magazine appeal to a wider audience
and interest people who wouldn’t necessarily buy a music magazine.And bad because we could take this
information as peoplejustgenuinely being disinterested in music magazines and don’t really carefor them.

4. Question 7: the market has a range of music magazines that suit my needs.
For question seven I wanted to change up the styleof question a littleso that the recipientdidn’t get too
bored, so this one was more of a statement and the person answeringwould chooseto either disagreeto a
certain extent or agree. I found that the majority agreed that the market has a range of music magazines to
suittheir needs. But no one had strongly agreed so I can see that there is some doubt in whether the market
does cater for everyone and that could be a spacein the market I could aimfor so that people will becatered
for on all aspects of music.
Question 8: the cost of magazines nowadays is reasonable.
My findings for question 8 were interestingas there was no certainty in the answers nor was there a dominant
outlier.I used the same question format as the previous to find out whether or not people think that the costs
of music magazines arereasonable.The results were almosthalf and half with 34% agreeing that the prices are
reasonableand 30% disagreeingwith that, and the other 34% sayingthey weren’t sure. No one had strongly
disagreed or strongly agreed so I could assumethat the priceof music magazines isn’ttoo expensive or too
cheap. But to persuade the people who disagreed I may think about putting the pricedown below the average.

5. Question 9: Are you more likely to buy a music magazine if it includes a CD, Poster…etc.?
For question 9 I wanted to see if people were more likely to buy a music magazine if itincludes a freebie. And
my results showed that justover 60% agreed that they would buy a music magazine if itincluded a freebie as
well as the almost20% strongly agreeing with this.This gives me a strongindication thatpeople will bemore
inclined to buy my magazine if I includea freebie. I don’t think I necessarily need to includesomethingfor
every issuebut at leastfor the first copy so that people buy the magazineand are more likely to read the
content.
Question 10: Describe yourself in 3 words.
My final question was to ask people to describethemselves in 3 words, this was so I could get more of a
detailed insightin what peoples personalities arelikeso I can tweak my magazine to suitthe kind of people
who arereadingmy magazine so that they get a sense of inclusion and personalisation when readingit.