The music video was effective at conveying the rock genre and storyline of a troubled relationship. Research on existing rock videos informed the creative process. The narrative and use of makeup, clothing, and settings amplified the genre. Contradicting gender stereotypes by having a female artist sing a male song appealed to audiences. The digi-pack and poster continued the campaign's coherence by featuring images and themes from the music video. Consistent dark colors, unisex clothing, and obscured faces across the products established the artist's style and message of gender equality in rock music.
Model Attribute Check Company Auto PropertyCeline George
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
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The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
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The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
1. How effective is the combination of your main
product and ancillary texts?
show how you have used coherence across 3 products and discuss how they work as a campaign
Rachael Lau
Q2
2. How effective was the music video for the audience
liking?
The music video which was our main product was successful in
regards to conveying the genre of the song and narrative of the
storyline we had created for the artist. The research we conducted
on 3 main existing ‘rock’ music videos (Numb by Linkin Park,
Gives you hell by American rejects and Set it off by Why worry)
allowed us to gather appropriate information for creating a music
video suitable for our genre. With this foundation of knowledge, we
used our own creativity to build up a storyline. Using Andrew
Goodwin’s music video theory, we had not only illustrates the video
but also amplify and contradict the lyrics of the song to ensure that
the audience would feel engaged with the product thus increasing
its likeability.
3. How effective was the music video for the audience
liking?
Our narrative for the music video starts off with portraying the artist
suffering through her troubled relationship that the audience would
assume to be a friend as we illustrated their relationship with
photos within the video (as shown on the right). During this conflict
the artist finally overcomes her trouble by throwing away the
photos, this is a story that most teenagers would be able to relate
to which helps to make our video more successful as the audience
would not feel like their is a barrier between the artist and them
thus allowing them to relate to her.
To amplify the genre of our music video, we used make-up,
clothing and different settings to ensure we had the typical
conventions of of a “rock” music video. For example we painted a
skull on to the artist to amplify the intensity of “rock” music videos
and bring a sense of mystery to intrigue the viewer and increase
their interest on the product.
4. How effective was the music video for the audience
liking?
The element of contradiction comes from the fact that the song was
song by a man while our artist is (physically) female. This might
confuse the viewer but we wished to show the viewer that the artist
was not restricted by their gender and that young people are free to
be what they want, which enforces how “rock” artists are usually
diverse and open-minded which appeals to teenage audiences
thus making our music video effective as a main product. This
problem would be resolved when the artist releases more music
videos because the viewer would soon realise that this is her
iconography and I think that this would make an unique selling
point for the artist.
5. How effective was the digi-pack for
the audience?
Both of our ancillary text (digi-pack and poster) was effective as the research
we did informed heavily on our work and we identified the common conventions
used in existing products to allow our success on the products. One of the
common convention for digi-packs was that they would position the artist/
band’s name on the top left such as the digi-pack cover “Too weird to live, Too
rare to die” by Panic! At the Disco (bottom right image). It increases the visibility
and increases the recognition of our artist’s name and identify our products
easily. In addition, the individual images used on the digi-pack is relevant to the
music video because the images of the trees link to the setting of our music
video which was mainly the woodland while the polaroids were also featured in
the video and acts as part of the narrative. The people who has watched the
music video would know that thus enforcing the fact that this is also part of the
campaign alongside the main product. Meanwhile, the blue water behind the
CD linked to our poster’s background which had a smokey effect therefore, we
used the water to mimic the effect instead so that the viewer would see the
connection between the products.
6. How effective was the poster for the audience?
The double page spread poster was effective in conveying the
key information to the viewer and by showcasing the digi-pack
cover on our poster the viewer would be able to instantly
recognise that these media product acts as part of the
campaign together with the music video. In addition, we
featured quotes from famous rock magazines to intrigue our
target audience who’s into the genre of music thus successfully
attracting our audience to buy our products. By including a
release date on the poster it acts as a reminder to our audience
and informs them when they could purchase the product. The
main image used on the poster has similar background to the
digi-pack cover which shows the viewer that all our products
have a similar theme thus encouraging continuity and ensure
the audience that all our products has similar quality which is
worth their money.
7. Overall, our main product and ancillary text works as an effective campaign because we established house style by choosing to use
constant dark clothing and cooler colour scheme to enforce the typical image of the rock genre in all three products. It was effective
because by doing so it appealed to our ideal target audience who prefers these colours instead of bright, vibrant hues. We had also
formed our own style of clothing style for the artist so that our audience could relate to and like it in our campaign. Throughout all our
media product we always hid our artist’s face with some kind prop or makeup because it’s part of her iconography to portray the fact that
our artist is gender fluid thus we took particular care in dressing her up in unisex clothing. Furthermore, on the digi-pack and poster we
decided to use fonts that were not too masculine or feminine to convey this point across to our viewer and allow them to see a connection
between our product. By doing this repeatedly in the 3 products, it makes it easier for the viewer to recognise that we are trying to pursue
gender equality and allow both gender to enjoy rock music and be comfortable with watching our artist without feeling pressured to believe
that rock music is only suitable for one gender. The use of polaroids acts as a symbol of remembrance in the music video therefore when
its shown in the poster and digi-pack it helps to let the audience know that it’s part of the campaign and holds the meaning of
foreshadowing events that will happen in the music video.
