2. The video is in black and white and connotes a sense
of remembering and nostalgia. This links with the
lyrics of the song when it mentions breaking apart,
and end of, a relationship. However it does not
address the lyrical narrative of the break-up directly
making it more expressionistic. The colour scheme
also nicely relates to the idea of indie genre as
generally bands like to keep their video simplistic so
the black and white portrays this. The music video also relates to
Andrew Goodwin's conventions, as the
song starts it immediately cuts to a
shot of the lead singer walking down a
hallway, this is an example of the
record label's demands for close ups of
the artist and also follows the idea
that the lead singer of a band often
gets the most screen time in music
video's due to the fact that they're the
ones singing. By following this
convention the audience become also
become aware of who the band are
making them more recognisable.
Changing of the Seasons
3. The shot in the hotel room is edited to be very
blurred suggesting a drunken haze as the people
in the room are drinking. The bassist is lying on
the floor with his bass guitar next to a woman,
and the photographers are taking pictures of
the women posing in a reserved but slightly
sexual manner which relates to Andrew
Goodwin's convention of the male gaze in that
the women are posing in suggestive, sexual
manor despite the fact that they are
moderately clothed. The entire atmosphere of
this setting relates to this sort of famous
lifestyle stereotype with the band members
simply lounging around while the press buzz
around them.
The sequence of shots to follow then fit with the
beat of the song as it then cuts to a shot of the
bottle flying across the room and the press
staring at it with shocked expressions on their
faces but in slow motion. This fits with the song
because it slows down the moment and falls into
an electronic repetition of the last word of the
previous verse as the bottle fly's across the shot.
This again is another convention that Goodwin
talks about in which his theory states that within
music videos there is often a link to the visuals
and the music of the song to emphasise beats or
meanings, in this case it emphasises the idea of
time slowing down
Changing of the Seasons
4. One of the main conventions of Indie rock Music
videos is having the band playing in the video,
this can be seen in this video. This shows the
audience that the band are able to play their
instruments and gives a sense of realism to the
video, being able to play skilfully is one of the
key things to indie rock musicians so more often
than not there is always a section whereby the
band are playing in the music video.
This also correlates back to Majorie
Ferguson’s idea of Male representation
in which it was founded that Males
tend to be represented as always
doing or being something within the
media to enhance and highlight their
masculinity compared to woman who
are there to just be looked at. In this
case the band are playing instruments
and also being somewhat comical
throughout.
Changing of the Seasons
