The document summarizes interviews conducted with 3 people (Alex, Charlotte, and Patrick) about what they look for in music videos. All three subjects said they typically watch music videos on YouTube. They also indicated they do not enjoy narratives before or after songs in music videos and prefer the video to get straight to the music. Two subjects thought the music itself was more important than the music video in determining a song's popularity. All three enjoyed indie music like most survey respondents. Two liked live performances and narratives in videos, while the third preferred visually pleasing videos.

1. Interview Analysis
Brooke Patrick and Dan Maule

2. To further our audience research we did interviews with 3 people, this
allowed a more in depth reasoning to people answers and gave us a better
idea of specifically what things people enjoy to see in a music video.
Our 3 subjects were Alex, Charlotte and Patrick

3. Similarly to our questionnaire all three subjects said
that they tend to watch their music videos on YouTube,
this shows a consistent use of the website, it will be
key that our own music video will be put up onto
YouTube

4. The subjects made it clear to us that they did not enjoy or
rarely enjoyed a narrative before and after the song as
they liked it to get straight into the music. Again this is a
similar result to out questionnaire feedback.
When doing our music video we will avoid a narrative
playing before and after our song so that the video isn’t
too long and doesn’t drag on which has clearly been an
issue for these subjects in other music videos.

5. Unlike the questionnaire results, 2 of our subjects said that
they did not think that the music videos has that much of
an impact on the popularity of the song as the song itself is
the most important contributing factor. When making our
video we will aim to grasp the attention of as many people
as possible and make an impact.

6. All three subjects said that they enjoy indie music, just
like the majority of people in our survey. This has shown
that by doing an indie music video, we will appeal to the
majority of our audience, whether a person likes the music
along side the video plays a huge role.

7. 2 of the subjects expressed that they enjoy to see live
performance and a narrative in a music video which is
similar to what people said in our questionnaire. The third
candidate just mentioned a visually pleasing video which
links in with our questionnaire results that raised that
conceptual visuals appealed to them so when making our
video all three of these elements will be incorporated.