This document analyzes the music video for the song "Jump Into the Fog" by the band The Wombats. It discusses several conventions used in the music video including taking literal interpretations of the song's lyrics through imagery like fog and a hotel setting. Red coloring is used frequently to convey passion, especially when filming the band performing. Common conventions for indie rock music videos are represented, such as showing the band playing their instruments to demonstrate their musical abilities. The document also discusses theories around gender representation in media, such as the sexualization of women for male audiences and portraying men as actively doing or being something. Close-ups of band members are used consistently to heighten their celebrity status in keeping with record label demands.

1. Music Video
Analysis
Brooke Patrick

2. Visually the music video take a literal
interpretation of some of the lyrics. An
example of this is the constant fog within
the video which relates to the lyrics “We
feel nothing so jump into the fog”. Another
literal interpretation that can be seen in this
video is the fact that the setting of the video
is filmed in a hotel, relating to the lyrics
“What a great achievement it was, to get a
hotel room this late”. This demonstrates one
of the key conventions that Andrew Goodwin
talks about within music videos – a
relationship between the lyrics and the
video.
JUMP INTO THE FOG
A colour that appears quite often in this music
video is red, the colour gives a sense of
passion to the music videos to exaggerate the
bands love for making and selling music. This
colour mainly crops up during when the band
themselves are being filmed, the colour along
with them physically playing their instruments
in the video intensifies their passion. It is also
a common convention for Indie bands to use
bold eye catching colours in their music videos

3. One of the main conventions of
Indie rock Music videos and also one
of the other conventions that
Andrew Goodwin mentions is having
the band playing in the video, the
wombats do this in this music
video. This shows the audience that
the band are able to play their
instruments and gives a sense of
realism
It also shows the males in this video as
doing something- Majorie Ferguson
looked at how males were
represented within the media, with
research he concluded that men are
portrayed as being something e.g.
comical or doing something, in this
music videos case playing instruments.
JUMP INTO THE FOG

4. Another study that was carried out
was done by Laura Mulvey who spoke
about the ‘Male Gaze’. Her study
spoke about how women in the media
were subject to two modes of
treatment:
- Presented for the pleasure of men
- Presented overly sexualised
Mulvey said that quite often images
of women will be focused on certain
part of their body e.g. legs, cleavage.
In this music video this theory is
portrayed, shots of this woman’s legs,
this is an example of sexualising
women for the pleasure of the male
audience this technique is used to
catch the attention of men.
JUMP INTO THE FOG

5. Goodwin also says that close ups
are often used in music videos,
this is due to demands of the
record label.
In this music video, a large
amount of close ups can be found
throughout, the video keeps to
this conventions consistently. This
technique is often demanded and
used so that the celebrity status
of the band members are
heightened which up the bands
popularity. When people think of
the wombats, they don’t just
think of the band they think about
the individuals e.g. the lead singer
Matthew Murphy
JUMP INTO THE FOG