1) The author created three products - a website, music video, and digipak - to promote an artist and attempted to make the products seem related. 2) By making the products related through shared imagery, locations, fonts, and mentions of the artist/song, the audience can connect the products and form a sense of the artist's identity and brand. 3) However, the stark contrast in color schemes and editing between the natural light video and designed website/digipak weakens the overall link between the products and branding.

1. Q2
How effective is the
combination of my main
product and ancillary texts?
By Eliana Medalie

2. Aim
• When creating my three products I
attempted to make them similar to each
other in several ways. I wanted the website
and digipak to appear to be in conjunction
with my music video so that one product
would be recognisable as merchandise
connected to the single after seeing another
product.

3. Why is it important that all
three products link?
• By making all the products related to each
other, the audience and fans can connect to
the band as they associate certain images
or products with the artist or band. This is
how branding occurs.

4. For example
• If the products did not compliment each
other, then the group would not be able to
form an identity that the audience could
relate to or identify.

5. Illustration
• If I had used this kind of shot for my website
homepage background and dressed the artist in
similar clothes or style for the music video I had
made, the audience would not be able to make a
connection between the two media.

6. How do my products link?
IMAGERY
• One of if not the most iconic symbol in my music video is
the mirror. It is symbolic of self-reflection and imitation.
On location on the day of the shoot I took some
photographs of the mirror against the tree and edited
them to achieve the effect seen in these pictures.
• Although the colour scheme in the website and digipak
inside cover are stark contrast to the music video as they
have cool colours whilst in the music video the natural
warm autumn colours were projected, the symbol is
extremely poignant and therefore representative and
connecting of all three products.

8. How do my products link?
Location
• My digipak inside, front and back together
emulate all of the types of shots imagery and
locations we used when filming. The front cover is
representative of the silhouette section of the
music video and is also one of the photos
included on the sites’ photo page. The back cover
is taken from the memories in the park section of
the video. Finally the mirror is the background
for the website homepage as well as an occurring
symbol in the video.

9. How do my products link?
Fonts
• Although I did not use this branded font for my music
video as I had not created it yet, I used the same fonts in
both my ancillary texts.
• I mirrored the font in the title of the website for Amy’s
signature font for her other product. Furthermore, I copied
the font I used for the subtext heading in the website for
my singles title. I edited the text on the digipak to give it
more effect by using the mesh warp tool in coral
PHOTOPAINT.
• I feel this gives my digipak design more shape and body
thus making it more appealing to a potential consumerist
audience.

11. THE BAND/ SONG NAME
• The constant repetition of both the single and artists
name should now be ingrained in the audiences mind
as I have mentioned them in all three of my ancillary
products which affirm their link. Furthermore I have
written a biography for Amy on the website. This
allows for fans and audience members to feel that
they have become acquainted with her. This permits
them to know her on a more personal level which
encourages fan and audience subscription or
dedicated support or following.

12. Convergence
• I linked my products together by adding a social
networking bar on my website such as Facebook
page and soundcloud link to Amy’s account.
Moreover, I included links to iTunes and to
finding out details for the next live shows.

14. Synergy
• Synergy is the interaction or cooperation of two
or more organizations, to produce a combined
effect or achieve an aim greater than the sum of
their separate effects. I did this by collaborating
the artist with the production company Emerging
Records which appears on both of my ancillary
texts.

16. Together
• Convergence and synergy have allowed me to link
individual projects and associated products with
the singer to her website so all companies and
merchandise or fan bases are under one umbrella
term.

18. How do they not combine?
• My music video is largely made up of natural
light, urban warm shots. However the main
homepage image and the images I used for my
digipak are edited extensively. This stark contrast
weakens the overall link between my products
and thus the overall branding of the artist and
single.

19. What would I do differently?
• I would show an audience the music video and
then ask them to identify their favourite shot they
would use for a digipak cover and think more
about what they think is representative of the
overall music video and branding of the single.