Q2
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1) The author created three products - a website, music video, and digipak - to promote an artist and attempted to make the products seem related. 2) By making the products related through shared imagery, locations, fonts, and mentions of the artist/song, the audience can connect the products and form a sense of the artist's identity and brand. 3) However, the stark contrast in color schemes and editing between the natural light video and designed website/digipak weakens the overall link between the products and branding.
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Evaluation question 1
My media product develops and challenges conventions of real music videos and magazine advertisements in the following ways:
1) It uses trends like branding the artist's name at the beginning/end of the video and including extreme closeups of the artist, but challenges conventions by showing the artist with little makeup and pale skin.
2) It develops conventions through the use of visual effects, filters, and unique shot transitions, while also including shock factors like an artist smeared in paint.
3) It draws inspiration from real music videos and films but develops their ideas further by adding more subtle connections between shots and themes throughout the video.
4) It develops conventions of magazine advertisements through techniques like color picking and mirroring
[Evaluation] Question 2: How effective is the combination of your main produc...
The document discusses the effectiveness of combining a main product, a music video, with ancillary texts like a digipack and website. It finds that the products work better together than individually by continuously displaying the brand concept of "broken" or "glitchy" footage across each product. This combination covers different genres and subgenres to appeal to audiences. Additionally, similar combinations have proven successful for other artists in the industry.
Untitled media
The document discusses the effectiveness of combining the main music video product with ancillary texts (album artwork and magazine advertisement).
The ancillary album artwork was influenced by Florence and the Machine's album art and incorporated photographs related to the music video's subject matter and scenes. The magazine advertisement was influenced by layouts from Coldplay and Tame Impala, incorporating stills from the music video to create synergy between products.
Consistency was created through using stills and color schemes from the ending of the music video across both ancillary texts. The same font used in the ancillary texts and music video title sequence also linked the products. Overall, the combination of ancillary texts and music video was considered effective due to this
Media evaluation 4
The document describes the research, planning, construction, and evaluation stages of a project. New technologies were used at each stage:
- Research was conducted online using Google Chrome, Safari, YouTube, and music magazine websites to learn about conventions and target audiences. Research was posted to a shared blog.
- Planning included creating a mood board and storyboard on paper and uploading photos digitally. An animatic was filmed and edited using a flip camera and iMovie.
- A Canon DSLR camera was used to film the music video, and Final Cut Pro for editing with effects and filters. PowerPoint was used to create print ads due to unfamiliarity with Photoshop.
- Evaluation methods included a Prezi
EVALUATION: Question 4
The document discusses the use of new media technologies in the construction, research, planning, and evaluation stages of a music video project. During construction, the group used a Canon DSLR camera to film and a tripod, edited footage using Final Cut Pro, and designed packaging using Photoshop. Online research utilized Google, YouTube, Twitter, and SoundCloud. Planning involved creating presentations in PowerPoint and Prezi. Evaluation employed Adobe Premiere, Prezi, blogs, and PowerPoint to analyze audience response and relate the projects to conventions.
Question 4 Finished
The document discusses the various media technologies used at different stages of a music video project. In the research stage, the group used websites like YouTube and Wikipedia to find information, videos, and pictures. For planning, they used YouTube for inspiration and Dafont.com to choose fonts. Final Cut was used to create an animatic showing the storyline. Photoshop was utilized to design the digital packaging, adding elements and adjusting opacity. Hardware included cameras, computers, and software like Photoshop, Dreamweaver, and Final Cut was employed.
Question 2: Media Product evaluation
The combination of the main product (music video) and ancillary texts (digipak and advert) was initially ineffective because they did not link together well and portrayed different narratives. To improve the brand identity, the student reproduced the music video to match the style and characters used in the digipak and advert, showing the two opposing images consistently across all products. Specific design elements like effects, fonts, and the production logo were also used uniformly to create a recognizable pattern and stronger brand identity by linking the three products cohesively.
Website construction
This document describes the initial construction of a website for a horror movie. It explains how the website was initially created with just the movie title and links were added for the movie poster and Twitter page. Images and colors were then added to the background and title design was developed using consistent font, size, and color. Links were completed using Photoshop and the final website included the movie title, tagline connected to the foreground image, and company logo and certificate to identify the target audience.
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Evaluation question 1
My media product develops and challenges conventions of real music videos and magazine advertisements in the following ways:
1) It uses trends like branding the artist's name at the beginning/end of the video and including extreme closeups of the artist, but challenges conventions by showing the artist with little makeup and pale skin.
2) It develops conventions through the use of visual effects, filters, and unique shot transitions, while also including shock factors like an artist smeared in paint.
3) It draws inspiration from real music videos and films but develops their ideas further by adding more subtle connections between shots and themes throughout the video.
4) It develops conventions of magazine advertisements through techniques like color picking and mirroring
[Evaluation] Question 2: How effective is the combination of your main produc...
The document discusses the effectiveness of combining a main product, a music video, with ancillary texts like a digipack and website. It finds that the products work better together than individually by continuously displaying the brand concept of "broken" or "glitchy" footage across each product. This combination covers different genres and subgenres to appeal to audiences. Additionally, similar combinations have proven successful for other artists in the industry.
Untitled media
The document discusses the effectiveness of combining the main music video product with ancillary texts (album artwork and magazine advertisement).
The ancillary album artwork was influenced by Florence and the Machine's album art and incorporated photographs related to the music video's subject matter and scenes. The magazine advertisement was influenced by layouts from Coldplay and Tame Impala, incorporating stills from the music video to create synergy between products.
Consistency was created through using stills and color schemes from the ending of the music video across both ancillary texts. The same font used in the ancillary texts and music video title sequence also linked the products. Overall, the combination of ancillary texts and music video was considered effective due to this
Media evaluation 4
The document describes the research, planning, construction, and evaluation stages of a project. New technologies were used at each stage:
- Research was conducted online using Google Chrome, Safari, YouTube, and music magazine websites to learn about conventions and target audiences. Research was posted to a shared blog.
- Planning included creating a mood board and storyboard on paper and uploading photos digitally. An animatic was filmed and edited using a flip camera and iMovie.
- A Canon DSLR camera was used to film the music video, and Final Cut Pro for editing with effects and filters. PowerPoint was used to create print ads due to unfamiliarity with Photoshop.
- Evaluation methods included a Prezi
EVALUATION: Question 4
The document discusses the use of new media technologies in the construction, research, planning, and evaluation stages of a music video project. During construction, the group used a Canon DSLR camera to film and a tripod, edited footage using Final Cut Pro, and designed packaging using Photoshop. Online research utilized Google, YouTube, Twitter, and SoundCloud. Planning involved creating presentations in PowerPoint and Prezi. Evaluation employed Adobe Premiere, Prezi, blogs, and PowerPoint to analyze audience response and relate the projects to conventions.
Question 4 Finished
The document discusses the various media technologies used at different stages of a music video project. In the research stage, the group used websites like YouTube and Wikipedia to find information, videos, and pictures. For planning, they used YouTube for inspiration and Dafont.com to choose fonts. Final Cut was used to create an animatic showing the storyline. Photoshop was utilized to design the digital packaging, adding elements and adjusting opacity. Hardware included cameras, computers, and software like Photoshop, Dreamweaver, and Final Cut was employed.
Question 2: Media Product evaluation
The combination of the main product (music video) and ancillary texts (digipak and advert) was initially ineffective because they did not link together well and portrayed different narratives. To improve the brand identity, the student reproduced the music video to match the style and characters used in the digipak and advert, showing the two opposing images consistently across all products. Specific design elements like effects, fonts, and the production logo were also used uniformly to create a recognizable pattern and stronger brand identity by linking the three products cohesively.
Website construction
This document describes the initial construction of a website for a horror movie. It explains how the website was initially created with just the movie title and links were added for the movie poster and Twitter page. Images and colors were then added to the background and title design was developed using consistent font, size, and color. Links were completed using Photoshop and the final website included the movie title, tagline connected to the foreground image, and company logo and certificate to identify the target audience.
question 4
The document discusses the various media technologies used at different stages of creating a music video project. In the research stage, the group used websites like YouTube and Wikipedia to find information, videos, and pictures. For planning, they used websites, digital music packages, and YouTube for inspiration. Final Cut was used to create an animatic showing the storyboard. Photoshop was utilized to design the digital music package cover and add elements like textures and shadows. A variety of hardware and software was employed to film, edit, and construct the video, website, and digital package. Feedback was gathered through Facebook, printed copies, and by asking people to view and comment on the website.
Question 4
The document discusses the various media technologies used at different stages of the project. In the research stage, websites like YouTube and Wikipedia were used to find information, videos, and pictures. An animatic was created using Final Cut to storyboard the video. Photoshop was used to design the digital package, adding elements and adjusting opacity. Feedback on the projects was gathered through Facebook, printed copies, and by asking people to view and comment on the website.
Evaluation question 4
The document discusses the use of various media technologies in the production of a music video. Mobile phones were used extensively for communication, research, organization, and sharing files. Websites like YouTube, Google, and Blogger were also used for research, analysis of other music videos, and documenting the production process. Adobe software like Photoshop and Premiere Pro were used to edit footage and design marketing materials like a digipak and poster. A video camera, tripod, and camera were used to film scenes, and footage was transferred using a firewire. Feedback was gathered using social media.
Evaluation Question
The document discusses how various media technologies were used at different stages of creating a music video project. YouTube, Google, and social media were used for initial research to gather ideas. Instagram was used for makeup inspiration. Microsoft Excel and the weather app were used for planning. A Sony camera and tripod were used to film, and Adobe Premiere Pro and After Effects were used to edit and add effects. Wix was used to build the artist's website. Feedback was gathered and the video was evaluated using Prezi, Emaze, and Premier Pro.
Question 2
The document discusses the effectiveness of combining a main music product with ancillary texts like a music video, website, and album cover. It notes that subtle connections were made between the products, like using the same font and featuring a bath in all materials, but that bolder colors and styles from the ancillary texts did not translate well to the music video locations. Overall, more direct incorporation of features from the ancillary texts could have improved the combination of the three products.
Consider how your 3 products link and work
We tried to link our documentary, radio advert, and poster in several ways. The radio advert included sound from the documentary and clips from interviews within it. Music was created for both the radio and documentary to help link them. The documentary and poster shared the same font and colors to create branding consistency. However, not using the same narrator or including the tagline in all products missed opportunities to further strengthen these links for the audience. While some elements like shared music, sounds and interviews helped audience recognition between the pieces, more could have been done with voiceovers, taglines and social media to build an even stronger connected campaign.
Question Two
The combination of the music video and ancillary texts like the advert and digipack may not have direct correlations due to production issues with the video. However, they are still an effective combination as they convey the simplistic and relaxed feel of the band through similar imagery and colors used. While a more direct connection could have been made, factors like disorganized group work, technological problems, and constant re-filming of the video made it difficult. Overall, the main product and ancillary texts relate through the mood and style they depict of the band.
Eval 1 presentation
The document discusses conventions seen in pop music digipaks and magazine advertisements. It notes that digipaks and ads typically focus prominently on the artist to promote them. Images are edited for a consistent style and continuity across products. Magazine ads similarly feature the artist name largest, along with the album name, production company, and images linking the ad to the digipak and music videos. The goal is to create a cohesive promotional campaign using real-world examples.
Q4 evaluation - A2 media
In the research stage, the group watched music videos on TV and YouTube to gather inspiration and understand conventions of the pop genre. They discovered the song "Outside" by Calvin Harris and Ellie Goulding which they decided to use. Planning was done physically and digitally, including creating a blog to share ideas. During filming, they used a Canon DSLR camera, lighting squares, and a tripod to get different angles. When editing with Adobe Premiere Pro, they added effects like fades. The finished video was uploaded to YouTube for public viewing and later analyzed on websites. Photoshop was used to design the CD packaging, and Wix for a band website template customized with their content.
Evaluation 2
Flamingo Productions created branding for a digipak and magazine advertisement using a consistent natural theme throughout. They used images from their music video for the digipak to create an association between the projects. For the magazine ad, they chose a picture of the actor with lighting and font to emphasize the branding. They placed their company name prominently on the ad to attract attention. Photos were selected for the digipak that related to the video's storyline and maintained the branding's simple but positive color scheme.
Evaluation Question 2 - A2
The document discusses the effectiveness of combining a main music video product with ancillary texts like a digipak and magazine advert. It analyzes the synergy between the products achieved through common elements like the main character, black and white theme, matching fonts, consistent dress, shared location, and inclusion of a fictional record label logo. Overall, the document reflects that careful consideration was given to connecting the individual products through shared themes and details, making the combination of all three products an effective marketing portfolio.
Evaluation 2
The document analyzes the effectiveness of a music video advertisement in a magazine. It discusses how the advertisement incorporates similar elements to the music video, such as a celebration theme, font, and images of the main artist, to clearly link the two. It also ensures the advertisement promotes the music video's production company and social media accounts. The location, photo selection, editing techniques, and design elements were all chosen to attract the target teenage audience and make the advertisement aesthetically pleasing, prominent, and professionally executed.
Evaluation question 4 - rory gallagher
The document discusses the use of new technologies in the construction, research, planning and evaluation stages of a media project.
During construction, the group used a Canon camera to film footage and take stills for their blog, magazine advert, and digipak. They edited footage using iMovie on Macs. Photoshop and Fireworks were used to edit images for the digipak and magazine advert.
Research involved using Google to research band pages and target audiences. PowerPoint and Prezi were used to present work. Flip cameras and webcams filmed audience feedback, which was imported into iMovie.
Planning included making a mood board, PowerPoint, animatic using iMovie, and story
Mag advertisement construction
The document summarizes the design choices made for an advertisement in a music magazine. Key elements include:
1) Images were selected from the artist's music video to connect the ad to their other works.
2) Repeated graffiti images at the top and bottom establish the artist's branding and need to be noticeable.
3) Overlapping the graffiti image with effects on other images ties the design together and emphasizes the indie feel.
4) Separating groups of images with borders emphasizes they are from different parts of the music video.
5) Consistent font, colors, and album title image create recognition across the artist's products.
Evaluation question 4
The document discusses how various new media technologies were used at different stages of constructing a music video project. In the construction stage, a Canon camera was used to film footage and take still shots, and stage lights and editing software like Final Cut Pro were used. Research involved using websites and search engines to gather information and Prezi and PowerPoint to present findings. Planning utilized storyboarding, animatics, and software like Fireworks and Final Cut Pro. Evaluation questions were created using programs like Word, Prezi, Windows Movie Maker, and PowerPoint.
Evaluation question 4
The document discusses the use of new technologies in the construction, research, planning, and evaluation stages of a media project.
During construction, the group learned to use a new camera and editing software. They also used Photoshop and other programs to design packaging and advertisements.
Research involved using Google to research bands and develop an understanding of appropriate styles. Various platforms like PowerPoint and Prezi were used for presentations.
Planning included creating mood boards, storyboards, and animatics using software like iMovie. Research also informed the designs of packaging and advertisements.
Presentations of evaluations used a variety of formats like annotated video stills and PowerPoint presentations uploaded to blogs.
Task 6 2
The document discusses various digital tools and websites the author used for their film opening sequence project. They uploaded a rough cut to Facebook to get feedback, used Pearl and Dean to find similar films and target audiences, and kept coursework updated on Mahara. They also used SlideShare, Free Music Archive, Final Cut Pro, Free Sound, YouTube, and Google for tasks like updating pitches, finding music, editing footage, sound effects, getting ideas and creating an email account.
How i filmed silhouette
The document provides instructions for filming a silhouette. It outlines 3 steps: positioning lights facing a wall to black out other light sources, placing an actress in front of the lights closer to the camera, and using colored photographic gels in front of the camera to create colored backgrounds when filming alternating shots. Pictures demonstrate setting up the lighting and directing the actors.
A2 media studies portfolio evaluation questions 1
My music video addresses issues of grief and bereavement, showing how one can control their thoughts and outlook after trauma. It explores sisterhood and relationships. The video uses symbols, theories, and conventions from other media works but also challenges conventions. It has multiple interpretations from audiences. For example, some saw the disappearing girl as death while others saw it as a temporary departure. The video strives for realism in relationships and deviates from conventions like using natural lighting to distinguish scenes. It references other artists through costume, lighting and story elements. Overall, the video takes a hybrid approach, conforming to and challenging conventions of the genre.
Ideas for digipak
The document provides four ideas for album cover designs. Idea #1 suggests a digipak with four sides and a pull-out featuring different poses and imagery focusing on makeup. Idea #2 also uses a four sided digipak with warm colors and makeup as a theme. Idea #3 proposes a modern retro design with a simple black and white aesthetic. Idea #4 presents an urban themed cover incorporating a double photo shot and graphic or exaggerated dress and movements matching the location and makeup.
What have i learnt from my audience feedback
1. The document discusses audience feedback the author received from a questionnaire and interviews about a music video and single they created.
2. The feedback informed decisions about the music video's narrative, locations, and digipak design. Respondents preferred an illustrative narrative that matched the song's lyrics.
3. The author used audience suggestions and preferences to make changes to their creative work, like choosing a forest location for the music video that over 35% of respondents selected.
A2 media studies portfolio evaluation question 1
This document provides an evaluation of the ways in which a music video production uses, develops, or challenges conventions of real media products. The summary discusses how the music video addresses issues of grief and bereavement through its narrative and symbols. It also analyzes how the video challenges conventions through its representation of women, use of lighting, and relationship portrayals. Theories of intertextuality, signifiers, and montage are applied in interpreting elements of the video.
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question 4
The document discusses the various media technologies used at different stages of creating a music video project. In the research stage, the group used websites like YouTube and Wikipedia to find information, videos, and pictures. For planning, they used websites, digital music packages, and YouTube for inspiration. Final Cut was used to create an animatic showing the storyboard. Photoshop was utilized to design the digital music package cover and add elements like textures and shadows. A variety of hardware and software was employed to film, edit, and construct the video, website, and digital package. Feedback was gathered through Facebook, printed copies, and by asking people to view and comment on the website.
Question 4
The document discusses the various media technologies used at different stages of the project. In the research stage, websites like YouTube and Wikipedia were used to find information, videos, and pictures. An animatic was created using Final Cut to storyboard the video. Photoshop was used to design the digital package, adding elements and adjusting opacity. Feedback on the projects was gathered through Facebook, printed copies, and by asking people to view and comment on the website.
Evaluation question 4
The document discusses the use of various media technologies in the production of a music video. Mobile phones were used extensively for communication, research, organization, and sharing files. Websites like YouTube, Google, and Blogger were also used for research, analysis of other music videos, and documenting the production process. Adobe software like Photoshop and Premiere Pro were used to edit footage and design marketing materials like a digipak and poster. A video camera, tripod, and camera were used to film scenes, and footage was transferred using a firewire. Feedback was gathered using social media.
Evaluation Question
The document discusses how various media technologies were used at different stages of creating a music video project. YouTube, Google, and social media were used for initial research to gather ideas. Instagram was used for makeup inspiration. Microsoft Excel and the weather app were used for planning. A Sony camera and tripod were used to film, and Adobe Premiere Pro and After Effects were used to edit and add effects. Wix was used to build the artist's website. Feedback was gathered and the video was evaluated using Prezi, Emaze, and Premier Pro.
Question 2
The document discusses the effectiveness of combining a main music product with ancillary texts like a music video, website, and album cover. It notes that subtle connections were made between the products, like using the same font and featuring a bath in all materials, but that bolder colors and styles from the ancillary texts did not translate well to the music video locations. Overall, more direct incorporation of features from the ancillary texts could have improved the combination of the three products.
Consider how your 3 products link and work
We tried to link our documentary, radio advert, and poster in several ways. The radio advert included sound from the documentary and clips from interviews within it. Music was created for both the radio and documentary to help link them. The documentary and poster shared the same font and colors to create branding consistency. However, not using the same narrator or including the tagline in all products missed opportunities to further strengthen these links for the audience. While some elements like shared music, sounds and interviews helped audience recognition between the pieces, more could have been done with voiceovers, taglines and social media to build an even stronger connected campaign.
Question Two
The combination of the music video and ancillary texts like the advert and digipack may not have direct correlations due to production issues with the video. However, they are still an effective combination as they convey the simplistic and relaxed feel of the band through similar imagery and colors used. While a more direct connection could have been made, factors like disorganized group work, technological problems, and constant re-filming of the video made it difficult. Overall, the main product and ancillary texts relate through the mood and style they depict of the band.
Eval 1 presentation
The document discusses conventions seen in pop music digipaks and magazine advertisements. It notes that digipaks and ads typically focus prominently on the artist to promote them. Images are edited for a consistent style and continuity across products. Magazine ads similarly feature the artist name largest, along with the album name, production company, and images linking the ad to the digipak and music videos. The goal is to create a cohesive promotional campaign using real-world examples.
Q4 evaluation - A2 media
In the research stage, the group watched music videos on TV and YouTube to gather inspiration and understand conventions of the pop genre. They discovered the song "Outside" by Calvin Harris and Ellie Goulding which they decided to use. Planning was done physically and digitally, including creating a blog to share ideas. During filming, they used a Canon DSLR camera, lighting squares, and a tripod to get different angles. When editing with Adobe Premiere Pro, they added effects like fades. The finished video was uploaded to YouTube for public viewing and later analyzed on websites. Photoshop was used to design the CD packaging, and Wix for a band website template customized with their content.
Evaluation 2
Flamingo Productions created branding for a digipak and magazine advertisement using a consistent natural theme throughout. They used images from their music video for the digipak to create an association between the projects. For the magazine ad, they chose a picture of the actor with lighting and font to emphasize the branding. They placed their company name prominently on the ad to attract attention. Photos were selected for the digipak that related to the video's storyline and maintained the branding's simple but positive color scheme.
Evaluation Question 2 - A2
The document discusses the effectiveness of combining a main music video product with ancillary texts like a digipak and magazine advert. It analyzes the synergy between the products achieved through common elements like the main character, black and white theme, matching fonts, consistent dress, shared location, and inclusion of a fictional record label logo. Overall, the document reflects that careful consideration was given to connecting the individual products through shared themes and details, making the combination of all three products an effective marketing portfolio.
Evaluation 2
The document analyzes the effectiveness of a music video advertisement in a magazine. It discusses how the advertisement incorporates similar elements to the music video, such as a celebration theme, font, and images of the main artist, to clearly link the two. It also ensures the advertisement promotes the music video's production company and social media accounts. The location, photo selection, editing techniques, and design elements were all chosen to attract the target teenage audience and make the advertisement aesthetically pleasing, prominent, and professionally executed.
Evaluation question 4 - rory gallagher
The document discusses the use of new technologies in the construction, research, planning and evaluation stages of a media project.
During construction, the group used a Canon camera to film footage and take stills for their blog, magazine advert, and digipak. They edited footage using iMovie on Macs. Photoshop and Fireworks were used to edit images for the digipak and magazine advert.
Research involved using Google to research band pages and target audiences. PowerPoint and Prezi were used to present work. Flip cameras and webcams filmed audience feedback, which was imported into iMovie.
Planning included making a mood board, PowerPoint, animatic using iMovie, and story
Mag advertisement construction
The document summarizes the design choices made for an advertisement in a music magazine. Key elements include:
1) Images were selected from the artist's music video to connect the ad to their other works.
2) Repeated graffiti images at the top and bottom establish the artist's branding and need to be noticeable.
3) Overlapping the graffiti image with effects on other images ties the design together and emphasizes the indie feel.
4) Separating groups of images with borders emphasizes they are from different parts of the music video.
5) Consistent font, colors, and album title image create recognition across the artist's products.
Evaluation question 4
The document discusses how various new media technologies were used at different stages of constructing a music video project. In the construction stage, a Canon camera was used to film footage and take still shots, and stage lights and editing software like Final Cut Pro were used. Research involved using websites and search engines to gather information and Prezi and PowerPoint to present findings. Planning utilized storyboarding, animatics, and software like Fireworks and Final Cut Pro. Evaluation questions were created using programs like Word, Prezi, Windows Movie Maker, and PowerPoint.
Evaluation question 4
The document discusses the use of new technologies in the construction, research, planning, and evaluation stages of a media project.
During construction, the group learned to use a new camera and editing software. They also used Photoshop and other programs to design packaging and advertisements.
Research involved using Google to research bands and develop an understanding of appropriate styles. Various platforms like PowerPoint and Prezi were used for presentations.
Planning included creating mood boards, storyboards, and animatics using software like iMovie. Research also informed the designs of packaging and advertisements.
Presentations of evaluations used a variety of formats like annotated video stills and PowerPoint presentations uploaded to blogs.
Task 6 2
The document discusses various digital tools and websites the author used for their film opening sequence project. They uploaded a rough cut to Facebook to get feedback, used Pearl and Dean to find similar films and target audiences, and kept coursework updated on Mahara. They also used SlideShare, Free Music Archive, Final Cut Pro, Free Sound, YouTube, and Google for tasks like updating pitches, finding music, editing footage, sound effects, getting ideas and creating an email account.
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How i filmed silhouette
The document provides instructions for filming a silhouette. It outlines 3 steps: positioning lights facing a wall to black out other light sources, placing an actress in front of the lights closer to the camera, and using colored photographic gels in front of the camera to create colored backgrounds when filming alternating shots. Pictures demonstrate setting up the lighting and directing the actors.
A2 media studies portfolio evaluation questions 1
My music video addresses issues of grief and bereavement, showing how one can control their thoughts and outlook after trauma. It explores sisterhood and relationships. The video uses symbols, theories, and conventions from other media works but also challenges conventions. It has multiple interpretations from audiences. For example, some saw the disappearing girl as death while others saw it as a temporary departure. The video strives for realism in relationships and deviates from conventions like using natural lighting to distinguish scenes. It references other artists through costume, lighting and story elements. Overall, the video takes a hybrid approach, conforming to and challenging conventions of the genre.
Ideas for digipak
The document provides four ideas for album cover designs. Idea #1 suggests a digipak with four sides and a pull-out featuring different poses and imagery focusing on makeup. Idea #2 also uses a four sided digipak with warm colors and makeup as a theme. Idea #3 proposes a modern retro design with a simple black and white aesthetic. Idea #4 presents an urban themed cover incorporating a double photo shot and graphic or exaggerated dress and movements matching the location and makeup.
What have i learnt from my audience feedback
1. The document discusses audience feedback the author received from a questionnaire and interviews about a music video and single they created.
2. The feedback informed decisions about the music video's narrative, locations, and digipak design. Respondents preferred an illustrative narrative that matched the song's lyrics.
3. The author used audience suggestions and preferences to make changes to their creative work, like choosing a forest location for the music video that over 35% of respondents selected.
A2 media studies portfolio evaluation question 1
This document provides an evaluation of the ways in which a music video production uses, develops, or challenges conventions of real media products. The summary discusses how the music video addresses issues of grief and bereavement through its narrative and symbols. It also analyzes how the video challenges conventions through its representation of women, use of lighting, and relationship portrayals. Theories of intertextuality, signifiers, and montage are applied in interpreting elements of the video.
What have i learnt from my audience feedback
1. The document discusses audience feedback received from a questionnaire and interviews about a music video and single release. Key findings included that the audience preferred an illustrative narrative that matched the song lyrics visually and wanted the video shot in a forest/field setting.
2. Based on the feedback, the artist decided to use screenshots from the video on the digipak and include both the artist and another person shown in the video on the packaging despite some suggestions otherwise. Testing with friends found the digipak to look professional and appealing to the intended genre.
3. For the website, the artist took inspiration from other popular artists' sites in designing an effective homepage that tied together the single, video, and digipak
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Media evaluation
The document discusses the effectiveness of combining a main product with ancillary texts. It describes how the use of a consistent logo, color scheme, style of photographs, and handwriting font across a website, digipak, and music video helped create a cohesive corporate identity and reinforced the artist's brand. Audience feedback indicated the combinations of elements like the logo, color of font, and written text were successful in linking the different media types together.
Evaluation Question 2
The document discusses the effectiveness of combining a music video with ancillary texts like a digipak and advertisement. It focuses on using visual links or "synergy" between the products. The creator used bokeh lights as the main visual link, featuring them prominently in the music video and photoshopping them into photos for the digipak. Overall, the creator aims to clearly connect the products and help identify the new artist Molly Clift through consistent imagery like the bokeh lights.
Power point question 2 of media eval h
The combination of the artist's main texts (album and website) along with ancillary tasks (digipak and music video) effectively promoted the artist and created a cohesive brand identity.
Key elements that carried through each medium included a sepia-toned aesthetic reflecting nature, consistent font choices, and a retro/vintage style with a "super 8" film effect. These unified the visual presentation across all platforms.
Specifically, the music video incorporated the same stylistic elements as the other texts through its narrative, models' appearance, opening title design, and varied natural locations. This maintained coherence and reinforced the intended quirky indie genre image throughout.
Evaluation question 2
The document discusses the effectiveness of combining a music artist's main products with two ancillary texts. It emphasizes the importance of consistency across promotional materials to clearly link them and identify the brand. Specific techniques discussed include using the same logo, imagery, colors and fonts to create a recognizable style. The artist in this case effectively used consistent branding elements like the main character's outfit and logo across the music video and ancillary promotional texts to keep them symbiotically related and easily identifiable to viewers.
Evaluation question 4
OCR Media Studies A2
Evaluation Question 2
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
Evaluation 2
The document evaluates the effectiveness of combining a music video with ancillary texts like a digi-pak and print ad. It finds the combination is generally effective because there are clear thematic connections between the products, though they don't always use the same color schemes. Testing with the target audience found most could recognize the combination by linking elements like an umbrella and girl between the video and digi-pak design. Overall, the research-based approach created a set of complementary promotional products in line with conventions of the indie genre.
Evaluation Question 2
The document discusses how the author incorporated consistency across three marketing products - a music video, website, and digipak - for a country music artist. Key elements of consistency included using the same colors (red, black, and white), costumes, and camera distances. Social media was used to link the video and website, and increase promotion. Synergy was created by making the video viewable on the website and allowing purchases on the website shop.
Q2 evaluation
The document discusses visual links between a music video and ancillary materials created to promote a single by artist Emily. Some of the visual links included using the same font from the music video title in the ancillary works. Fashion elements like outfits from the music video were also incorporated. A hat and red lipstick motif were continued across materials. The creator was happy with the outcome but realized they forgot a copyright symbol on one piece and had to create two versions to fix it. They reflect that using brighter colors from the music video may have improved the visual links.
Mediaevaluation
- The document describes the design process for a music video, digipack, and website for an artist.
- Various design conventions from existing media products in the genre were developed or challenged in the designs. Feedback from the target audience was also gathered on social media.
- A range of media technologies were used at different stages of the process, including for research, design/construction, and evaluation. Software like Photoshop, Illustrator, Dreamweaver, and editing programs were utilized.
Media Evaluation Question 2
The document discusses the effectiveness of linking images from a music video to promotional materials for a band.
It explains that the same images from the music video shooting were used in the album packaging and poster to create a recognizable and iconic image for the audience. Using consistent imagery helps the audience associate the images with the band.
Feedback from the target audience indicated that the links between the materials made sense and conveyed the band's style as a chill indie-urban-R&B group with an edgy look. The document concludes the links were effective because they aligned with research on creating cohesive branding and were well understood by the audience.
Evaluation
This document discusses conventions of indie/alternative music videos and how the author's media product followed or challenged these conventions. It provides details on how the author shot and edited their music video to correspond with the song's tempo using techniques like slowing, fading, and fast cuts. The author also created ancillary texts like a website and CD cover that maintained the simple and minimalist style of the music video. Audience feedback praised some elements but also provided criticisms that could help improve repetition and scene transitions.
Evaluation question 2
The document evaluates the effectiveness of combining a music video with ancillary tasks like a digipak and magazine advert. It finds the combination is very effective because using consistent colors, fonts, imagery and themes across the products helps viewers easily recognize them as being related. Specific techniques used included a black and orange color scheme, photos of the artist with the signature sunburst guitar, and fairy lights featured in both the digipak and advert. While the brand identity is strong, it could be strengthened even more by including the female actor's photo in the digipak or editing techniques on the video.
Synergy
Synergy refers to combining separate elements to create a greater whole. The document discusses how musicians can use synergy by linking their various media platforms like websites, social media, music videos, and albums to reach a wider audience. Established artists like Ed Sheeran and Adele link all their media products to stay relevant. The author created synergy for their artist "JAYA" by linking her social media platforms to her website to make it easier for fans to find information and see her music video. Consistency was maintained through using the same color schemes and headshot across different media.
Evaluation Question 2
A powerpoint presentation showing and discussing the effectiveness of my main media product and ancillary tasks.
Media production evaluation
Sarah Hook evaluated her media production of a music video. She used typical conventions like showing the band playing and the singer lip syncing. However, she also challenged conventions by using a non-linear narrative and varying camera angles. She incorporated feedback to improve her ancillary materials and the flow of shots in her video. Sarah used various media technologies in researching, planning, producing, and evaluating her work, including YouTube, Photoshop, and video/photo editing software.
Hannah Hopgood Question Four
Hannah conducted research on conventions in music media products. For her music video, she conformed to conventions like including both a narrative and artist performance, and giving the artist most screen time. She challenged conventions by showing a relationship with cheating. For her website, she conformed to conventions like using imagery and social media links. She subverted conventions by using interactive elements like a calendar app. For her digipak, she conformed to conventions like including imagery and track listings. Overall, she followed conventions to meet audience expectations but also subverted some to make her products more memorable.
Hannah Hopgood Question Four
Hannah conducted research on conventions in music media products. For her music video, she conformed to conventions of including both a narrative and artist performance, and giving the artist most screen time. She challenged conventions by showing a relationship with cheating. For her website, she conformed to conventions of including imagery, social media links, and event information. She challenged conventions by using animations and interactive elements. For her digipak, she conformed to conventions of including imagery and track listings while maintaining ease of use. Overall, she both conformed to and challenged conventions to make high quality, memorable products meeting audience expectations.
Evaluation Question 2
The student created a music video, website, and CD cover to promote the band Noah and the Whale. The website used similar colors and fonts as the video to create branding consistency. The CD cover also featured these colors but with modified logo placement. Feedback showed the video successfully captured the indie style. Overall, the ancillary texts complemented the video and helped promote the band across multiple platforms through an integrated marketing strategy.
Vince Reyes Evaluation
Vince Reyes produced a music video, digipak, and advertisement for his coursework. He researched conventions of music videos and R&B genres to develop a narrative about a man reminiscing on a past relationship. The music video uses effects like slow motion and iMessage messages to portray regret. The dark-colored digipak and advertisement maintain consistency with the remorseful tone. Reyes aimed to challenge stereotypes by showing a male protagonist experiencing heartbreak. He applied theories of uses and gratifications and reception to relate the project to audiences.
Evaluation question 2
The document discusses the design choices made for a music video, digipack, and website for a band. A single image representing the themes of relationships and transition was used across all three products to create coherence. Red was used as the main color to match the music video and convey danger or alarm. Black and white were the main colors for the digipack interior and website for contrast and visual appeal. Embedded clips and links were included on the website to promote and showcase the music video and band's music. The designs aimed to conform to conventions of the indie pop genre.
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The document discusses experimenting with effects in Photoshop to enhance a black and white image from a music video for use on the front cover of a single. The image of the artist was cropped and stretched to fit the dimensions. A "tint" effect was used to add purple, pink, and blue tones while keeping the silhouette and guitar as a combined black and white image. A blue tint was later chosen to contrast with the fuchsia title and highlight the silhouette. The font for the artist's name was also selected to serve as the signature font for other media products.
Postprod qu
This document contains a post-production questionnaire about a music video. It asks the respondent to summarize their interpretation of the story, evaluate the effectiveness of the locations, shots, editing, and whether identifying information was necessary. It also asks them to assess the acting, costumes, and what they liked and suggest improvements referring to technical elements like camerawork, editing, lighting and more.
Postprod qu
This document contains a post-production questionnaire about a music video. It asks the respondent to interpret the story of the video, evaluate the effectiveness of the locations, shots, and editing. It also asks the respondent to rate aspects like the narrative conveyed, use of the artist's name, acting, costumes, and their overall likes and recommendations for improvement. The questions gather feedback on the video's camerawork, editing, storyline, lighting, scenery, props, and mise-en-scene.
What have i learnt from my audience feedback
1. The document discusses audience feedback the author received from a questionnaire and interviews about a music video and single they were producing. Key findings from the feedback included that the audience preferred an illustrative narrative that matched the song lyrics visually and for the video to be shot in a forest/field setting.
2. Based on the feedback, the author decided to use screenshots from the video for the digipak cover in order to relate it back to the narrative in the video. They also included images of both the artist and another person to represent that most of the video shots included both of them, while still promoting the artist as a solo act.
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How i filmed silhouette
The document provides instructions for filming a silhouette by positioning lights facing a wall to black out other light sources, placing an actress in front of the lights closer to the camera, and using different colored photographic gels in front of the camera when filming to create varied colored backgrounds for the silhouette shots. It also includes pictures demonstrating the lighting setup and director providing instructions to actors.
Digipak inspiration
The document discusses the primary research an artist conducted to get inspiration for creating a digipak cover for Amy. This included analyzing album covers from similar musicians like Christina Aguilera and Kesha. The artist was considering using a black and white shot of Amy, inspired by the aesthetically pleasing black and white effect on Aguilera's "Your Body" album cover. A silhouette shot from one of Kesha's albums was also thought-provoking and could symbolize coming out of a dark place.
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This document summarizes the primary research conducted to inspire the creation of a digipak cover for an Amy album. The researcher analyzed album covers from artists like Christina Aguilera and Kesha that target similar audiences to get ideas. Specifically, the black and white effect of Aguilera's "Your Body" album cover and Kesha's intriguing silhouette shot from "Crazy Kids" provided inspiration for considering a black and white shot of Amy or one depicting coming out of a dark place for the cover.
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Q2
- 1. Q2 How effective is the combination of my main product and ancillary texts? By Eliana Medalie
- 2. Aim • When creating my three products I attempted to make them similar to each other in several ways. I wanted the website and digipak to appear to be in conjunction with my music video so that one product would be recognisable as merchandise connected to the single after seeing another product.
- 3. Why is it important that all three products link? • By making all the products related to each other, the audience and fans can connect to the band as they associate certain images or products with the artist or band. This is how branding occurs.
- 4. For example • If the products did not compliment each other, then the group would not be able to form an identity that the audience could relate to or identify.
- 5. Illustration • If I had used this kind of shot for my website homepage background and dressed the artist in similar clothes or style for the music video I had made, the audience would not be able to make a connection between the two media.
- 6. How do my products link? IMAGERY • One of if not the most iconic symbol in my music video is the mirror. It is symbolic of self-reflection and imitation. On location on the day of the shoot I took some photographs of the mirror against the tree and edited them to achieve the effect seen in these pictures. • Although the colour scheme in the website and digipak inside cover are stark contrast to the music video as they have cool colours whilst in the music video the natural warm autumn colours were projected, the symbol is extremely poignant and therefore representative and connecting of all three products.
- 8. How do my products link? Location • My digipak inside, front and back together emulate all of the types of shots imagery and locations we used when filming. The front cover is representative of the silhouette section of the music video and is also one of the photos included on the sites’ photo page. The back cover is taken from the memories in the park section of the video. Finally the mirror is the background for the website homepage as well as an occurring symbol in the video.
- 9. How do my products link? Fonts • Although I did not use this branded font for my music video as I had not created it yet, I used the same fonts in both my ancillary texts. • I mirrored the font in the title of the website for Amy’s signature font for her other product. Furthermore, I copied the font I used for the subtext heading in the website for my singles title. I edited the text on the digipak to give it more effect by using the mesh warp tool in coral PHOTOPAINT. • I feel this gives my digipak design more shape and body thus making it more appealing to a potential consumerist audience.
- 11. THE BAND/ SONG NAME • The constant repetition of both the single and artists name should now be ingrained in the audiences mind as I have mentioned them in all three of my ancillary products which affirm their link. Furthermore I have written a biography for Amy on the website. This allows for fans and audience members to feel that they have become acquainted with her. This permits them to know her on a more personal level which encourages fan and audience subscription or dedicated support or following.
- 12. Convergence • I linked my products together by adding a social networking bar on my website such as Facebook page and soundcloud link to Amy’s account. Moreover, I included links to iTunes and to finding out details for the next live shows.
- 14. Synergy • Synergy is the interaction or cooperation of two or more organizations, to produce a combined effect or achieve an aim greater than the sum of their separate effects. I did this by collaborating the artist with the production company Emerging Records which appears on both of my ancillary texts.
- 16. Together • Convergence and synergy have allowed me to link individual projects and associated products with the singer to her website so all companies and merchandise or fan bases are under one umbrella term.
- 18. How do they not combine? • My music video is largely made up of natural light, urban warm shots. However the main homepage image and the images I used for my digipak are edited extensively. This stark contrast weakens the overall link between my products and thus the overall branding of the artist and single.
- 19. What would I do differently? • I would show an audience the music video and then ask them to identify their favourite shot they would use for a digipak cover and think more about what they think is representative of the overall music video and branding of the single.