IPC Media sells over 350 million magazines per year across various sections including entertainment and lifestyle. They own NME, one of the most famous music magazines in the UK. Bauer Media Group is a German company based in Hamburg that operates music magazines like Kerrang, Mojo, and Q in 15 countries worldwide. While the author is originally German and attracted to Bauer's success internationally, they note a disadvantage is that Bauer's music magazines are advertised towards men, which could make the company look sexist and not open-minded.