Bauer Media is a large multinational media company founded in 1875 that operates in 16 countries with around 11,000 employees. It publishes over 80 magazine brands covering a wide range of topics that reach over 19 million UK adults weekly. In 2011, Bauer Media generated €2 billion in annual sales. The document proposes that Bauer Media would be a suitable publisher for a new R&B/hip-hop magazine since they have a wide international reach and currently do not publish a magazine focused on that music genre.