Bauer Media would be a suitable institution to distribute the media product. Bauer Media is a large, multinational media company that publishes popular music magazines such as Kerrang!, MOJO, and Q, reaching a wide audience. As the target audience of the media product would be similar to that of Q magazine, Bauer Media would be a good fit given their experience and ability to reach a large audience. Future Publishing would likely not be the best choice as they focus on niche magazines rather than widely distributed music magazines.

1. What kind of media institution might
distribute your media product and why?
Institutions are business that produce, regulate and structure media products. They are devoted
to the promotion of a particular cause such as a magazine.
Some examples of major media institutions:
Development Hell
Bauer Media
IPC Media
Future Publishing
Sky
ITV
BBC
Channel 4
Bauer Media group is a multinational media
company headquartered in Hamburg,
Germany which operates in 16 countries
worldwide. Since the company was
founded in 1875, it has been privately
owned and under management by the
Bauer family. Bauer media group produce
Kerrang!, MOJO and Q music magazine. As
they are a large multinational group they
have a large budget €2.129 Billion and have
over 6,400 employees. Worldwide
circulation of Bauer Media Group's
magazine titles amounts to 38 million magazines a week
Development Hell Ltd is an independent media company based in
Islington, London. They currently publish the market leading
international dance music magazine, Mixmag and DontStayIn.com,
the world's biggest clubbing social network. Also the publish rock magazine WORD.Development
Hell have provided consultancy for some of Britain’s biggest publishers and produced tour
brochures for some of the biggest artists in the world.

2. IPC media is the UK’s leading magazine and digital publisher, with more than 60 iconic media
brands. IPC’s award winning portfolio of websites reaches over 25 million
global users every day. IPC media are best known for publishing pop/rock
magazine NME, being the longest published and most respected music
weekly in the world.
Future publishing is an award-winning international media
group and leading digital business. We reach more than 58
million international consumers a month. Future publishes
magazines such as Guitarist, which is a magazine for guitar
aficionados. Rhythm which is the UK’s leading drumming
magazine and Future Music and Computer Music which are
the UK’s leading music production and music software
brands, the encyclopaedias for music producer around the
world. The Future publishing institution is different to the
other institutions I have looked at; as this institution publishes
more ‘niche’ magazines whereas the other institutions publish more well know magazines.
I think Bauer Media would be a good media institution to distribute my magazine. Bauer are
very successful in publishing a wide range of magazines as this company distributes popular
music magazine such as ‘Q’, ‘Kerrang’ and “MOJO”. This company has a lot of experience in the
industry they reach a large audience. As my magazine is targeting a similar target audience to
‘Q’ magazine where as Kerrang’s target audience are mainly people into rock music and Mojo is
aimed at people who like ‘indie’ music. For this reason I think my magazine will fit in to the
range of magazines that Bauer are distributing.
I don’t think Future publishing would be the right institution for my magazine as my magazine
follows the regular conventions of a magazine such as NME, Q and Kerrang, whereas future
publishing niche magazines.