1. Institutional research
Magazines

2. Bauer Media
Bauer Media is a multimedia company which is based in Germany and
functions in more than 10 countries worldwide. Founded in 1875, Bauer
Media Company produces magazines with both mainstream and niche
audiences. An example of the mainstream magazines are Kerrang!,
Empire and Q. Some of the examples for the niche magazines are those
of with topics of fishing and sports like golf which may be an interest for
an older audience. The target audience of this company are basically
everyone who exists in status quo. Music magazines such as Kerrang!
and Q target teenagers and older audiences while men’s magazines such
as FHM targets the mature male audiences. Since brand images are
constructed through time with advertisements and promotional
campaigns, Bauer Media is a very reliable company with more 19
million consumers per week. This shows that the company is very
famous due to the very diverse target audience it has. It also captures
people’s attention with either similar or different interests. The company
owns both magazine and radio media. It also owns Australia’s largest
magazine publisher, ACP Magazines. To the right is a breakdown of
Bauer Media’s audience-

3. Empire Magazine
Empire magazine is produced by Bauer Media. The following slides show information
about Empires target audience.

4. Empire’s readers

5. IPC Media
IPC Media Ltd (formerly International Publishing Corporation), a wholly owned subsidiary of
Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large
portfolio selling over 350 million copies each year.
NME is one magazine produced by Inspire, a section of IPC Media which target the male market.
NME is the world's longest-running music weekly.

6. NME
New Musical Express, popularly known by the acronym NME, created by Theodore
Ingham, is a UK weekly pop/rock music journalism publication, published since
March 1952. It started as a music newspaper, and gradually moved toward a magazine
format during the 1980s and 90s, changing from newsprint in 1998. It was the first
British paper to include a singles chart, in 14 November 1952 edition. In the 1970s it
became the best-selling British music newspaper. During the period 1972 to 1976, it
was particularly associated with gonzo journalism (self-involved reporting), then
became closely associated with punk rock through the writing of Tony Parsons.
An online version of NME, NME.com, was launched in 1996. It is now the world's
biggest standalone music site, with over 7 million users per month. As of 16 August
2012, the magazine's circulation was measured as 23,924.

7. NME Target Audience
According to IPC Media NME’s target market is-
• 17-30 year old males
• ABC Socio-Economic groups
• Male/Female 73%/27%
• Average Age 25
• 34% are working full time
• 18% are working part time
• 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least 3
years
• 84% think the magazine gives them what they
want spending an average of 46 minutes reading each issue

8. Typical NME Buyer Profile
Further information on NME redaers-
• 80% of NME readers feel that music is an important
part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical
course/qualification
• 36% are thinking of buying a musical instrument in
the next year