Bauer Media would be a suitable institution to distribute the magazine because they are Europe's largest privately owned publishing group and own top music magazines like Kerrang and Q. While Bauer Media does not currently publish a magazine focused on hip-hop/R&B, the proposed magazine could fill that gap in their market. As Bauer Media already has a successful R&B/hip-hop radio station, Kiss 100, partnering with them could help the magazine reach relevant audiences and not directly compete with their other music magazines.

1. Question Three
What kind of media institution might distribute your media
product and why?
Bauer is Europe’s largest privately owned publishing Group, I believe my magazine is a great product to
sell under Bauer Media productions. Bauer Media owns top music magazines Kerrang and Q and radio
stations Magic 105.4 and Kiss 100. f
My magazine would fill a gap in Bauer Media’s market as they currently do not publish a magazine of
Hip-Hop/R&B genre. Europe compared to other parts of the world, America in particular doesn’t invest
in many endorsements aimed at the urban sub-culture such as music magazines. Bauer clearly has a lot
of knowledge of music and with a successful R&B/Hip-Hop radio station such as Kiss 100 I see no reason
why my magazine could not accompany it and be seen as a monthly issue referring to KISS 100’s direct
top songs, DJs and mutual featured artists.
I believe my magazine has the right flair and edge to sit amongst Bauer Media and its top selling music
magazines therefore to distribute ‘DJ Talk’ under Bauer Media would be a great way of reaching all
popular music styles and possibly dominating a gap in the market which has yet to be covered in the UK.
With my magazine being Hip-Hop/R&B genre I see no reason as to why it would directly compete with
Bauer Media’s existing music magazines.