Bauer media company, a multinational media company headquartered in Germany operating in 16 countries, may distribute the media product as they publish magazines like Q and Karrang but none focused on hip-hop/rap, leaving a gap in their market. IPC Media, based in the UK with a large portfolio selling 350 million copies annually and targeting magazines for upmarket women and men, may also distribute the product since they distribute NME magazine but none specifically on hip-hop/rap.