The document discusses various music magazines available in the UK, including their publishers. It provides details on 11 magazines - NME, Kerrang, Uncut, Record Collector, Q Magazine, Mojo, Rocksound, Classic Rock, Mixmag, Top of the Pops, and Metal Hammer. It then discusses the three main publishers of these magazines - TeamRock, Bauer Media Group, and Time Inc UK, outlining their brands, digital offerings, and mission statements.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
2. What music magazines are available in the UK?
NME-(published weekly) First founded by Theodore Ingham in 1949. It was the first British
paper to have included the singles chart. Published by Time Inc. UK
KEERANG- (published weekly) Founded by Alan Lewis. First issue published on June 6th 1981 by
the company Bauer Media Group.
UNCUT- (published monthly) First issue May 1997 published by the company Time Inc. UK.
RECORD COLLECTOR- (published monthly) the first issue was published in March 1980 by
Diamond publishing.
Q Magazine-(published monthly) Q was founded in 1986 by Mark Ellen and David Hepworth.
Published by Bauer Media Group.
MOJO- (published monthly) First issued on 15 October 1993; 23 years ago by the Bauer Media
Group.
ROCKSOUND- (published monthly) Issued in 1999 and published by Ryan Bird.
Classic Rock- (published monthly) Published by TeamRock and founded in 1998.
Mixmag- (published monthly) Founded 33 years ago (1983) and published by Development Hell
Ltd (since 2005).
Top of the Pops- (published monthly) Published by Immediate Media Company and first issued
in February 1995.
Metal Hammer- (published monthly) Published by TeamRock and their first issue came out in
1983.
3. TEAMROCK (publisher)
TeamRock also have a radio station called ‘TeamRock radio’ where they offer a variety DJ’s and
shows as well as music on demand. In addition they offer a digital app for the TeamRock
brand. TeamRock is the published of three music magazines: Classic Rock, Metal Hammer and
Prog. These focus on the rock and metal genre. They do offer a blues magazine however it is
not as widely known as the three rock ones.
On TeamRocks website it is also very easy to categorise what you
are looking for with the different channels and sections to either
focus on the music magazines or perhaps a different genre of
music- blues. In addition, they have interactive features such as
reviews and live reviews.
4. Mission Statement
TeamRock offer a membership service for Free. These allow easier access to the company’s brands. It is a
way to connect with and expand their audiences. Even though the membership is for free, TeamRock try
to connect with the audience and readers of their magazine as they can keep them updated and release
now offers that can appeal to the subscribers.
5. BAUER MEDIA GROUP (publisher)
Bauer Media Group focuses on not only magazines but also radio, TV and digital websites and apps. Altogether
they are the publishers of 85 brands. Some brands, such as Kerrang are published as television programmes as
well as the magazine, or Kiss which is a radio station as well as a programme on TV.
They produce 46 different
magazines about different
genres ranging from music to
motorcycling to fashion. Within
these, three of the UK’s most
popular music magazines –
Kerrang, Q and Mojo were
published by this company.
On their official website they offer an ‘Audience Finder’ in which you can
filter all of the brands they offer by ‘Female’, ‘Male’ or ‘No Preference’ as
well as any age between 18-75. This then eliminates the different brands
that do not apply to the chosen preferences.
6. Mission Statement
Bauer Media Group is a network providing multi-platform brands in 19 countries, including the UK. Here, they
reach 25 million customers. The group was founded in 1875 in Hamburg and in 2008, was Europe’s largest
privately owned company.
7. TIME INC UK (publisher)
Over 60 media brands across print, online, mobile, tablets and experiences. Offered worldwide and also widely
popular in the UK, publishers of NME and UNCUT. They offer a clear subscription programme in which they
classify into the 5 areas which are: Women’s magazines, Men’s magazines, House and Home, Sports and Digital
editions. After selecting the type, a list of all the possible magazines show up.
It is a global brand and therefore offers
services on the world wide web and can be
accessed through: print, video, digital,
mobiles, tablets etc.
The different topics that Time Inc. focuses
on are: business and technology,
entertainment, fashion and beauty, food
and wine, home and design, travel etc.
8. Mission Statement
Time Inc. UK, formally known as IPC Media offers more than 60 brands known all around the UK. They are
spread across many platforms such as print, online, mobile, tablets and experiences. They have a wide range of
audiences, which they highlight in the yellow box.
