2. Target audience
When finding your target audience you should conduct research on what people like your genre of
film and what sort of things they like in general. You can find this out by doing either primary or
secondary research:
Primary- this is where you question members of the public on things like their favorite film, their
favorite genre and what sort of things they enjoy.
Secondary- this is where you use existing audience profile data to decide how you are going to make
you film and what sort of audience is best for your film, what your target audience is.
3. Feedback from the class on rough cut screening
As a group we made our rough cut teaser trailer and watched them all as
a class. After this we got feedback from the class, this was to find out what our
audience thought of it and what we could improve on it. On the right
are a few pictures of our feedback sheets we got from the class. This helped us
with our audience research meaning we would know how to change or trailer
so our target audience would enjoy the film more and actually want to watch
it. The good things were most of the class where able to identify the genre and
what the film was about roughly, we also showed the class our poster and
magazine cover. In order for us to branch out and try to have girls and boys 15-
25 we added in different shots with a girl actually in it in order to make the
audience happy and add that element to our film. Below are a few shots where we
added in a love interest for one of our main characters
4. Our target audience for our film
• The main type of audience we are aiming to attract is
males aged about 15 -24 and 25 -34. However, we
still believe many people older than this will watch
the film too. We feel like this will appeal to men
more as the film is quite violent and action packed.
As it is set in 1930s America (New Orleans), we feel
like it will attract a large audience who are very
patriotic to America and want to learn a bit of history
about New Orleans and gangs. There are also
elements within the film which could attract the
female audience such as the romance between one
of the main characters and the drama within the
friendship and lives of the gang members and people
affected by them. The female audience are more
likely to watch this film if they go along with
boyfriends or husbands. Overall we aim to have an
audience of roughly 70% male and 30% female in
their teens to mid 30s.
Pearl and dean audience
data for legend film
5. Feedback
• How did we get the feedback? We got feedback on our rough cut screening from
the whole class by them watching it on YouTube and writing down their advice
and what they thought was good, also they could see our poster and magazine
cover so they gave feedback on that too. They then commented on the
comments page in YouTube for our final product of our teaser trailer. also they
could see our poster and magazine cover so they gave feedback on that too.
• How did we use this feedback? We used this feedback and altered our teaser
trailer by adding more clips having a love interest in it so it would hopefully be a
film that also appealed to women as well. also we changed our sound in the
trailer by making the speech parts slightly quieter and making the backing track
sound a bit better. We also made the shots look more old style by adding a edit
on each shot making it look darker and more old style.
• Was it useful? What insight did is give us? Overall it was helpful as it meant we
could improve all three of our products to better suits the needs of our target
audience. Also it meant that we were able to identify good things about each
product and also any bad things, which was helpful as we could then change
them quite easily to make it look better. Some parts of the feedback were very
brief which wasn’t helpful but overall it did help us improve our products.
• What does the final audience feedback suggest about the success of our
marketing campaign? Overall the final comments were quite good and people
seemed to want to watch the film which is good. This means that are marketing
campaign was successful as our target audience wanted to watch the film. Also
there were a lot of comments saying they understood the genre and what the
film was about.
Youtube comments on final
version of all three products
