3. Section A: Focus Group Screening
Our focus group screening highlighted a lot of factors, that we as the creators could not see.
Firstly our praise consisted of loads of positives about out intertitles and how it matched up with the music. This was
great because we equally agreed that our intertitles helped make the narrative clear and kept the whole trailer
coherent. Our next piece of praise was for the music that we included, the comments we received on the music were
all positive and said how it highlighted the creepiness of the trailer. We agreed with this as we spent a lot of time
looking for the right music to give our trailer the horror feel we wanted. The last main positive point from our trailer
was our use of body horror, the focus group screening revealed how well our body horror had looked on the screen,
we also agreed with this praise as we spent time perfecting the gore so it looked as real as possible.
The criticism we received was more focused on our individual shots and clips we had included. Many people said that
our trailer did not include a variation in shot types, we agreed with this as we knew we needed to set aside time to
vary the shots we already had. Another criticism was that the whole trailer was too short in length; we also agreed
with these comments as it fell well under the shortest time allowed for a trailer. The last main criticism was we
needed to include something at the end, for example; a jump scare. We agreed to a certain extent with this comment
as we felt our trailer needed something at the end but we wasn’t sure whether a jump scare ‘fit’ our trailer. Overall,
we agreed that our trailer needed to be extended with more shots, we also agreed that our body horror and
narrative expressed through intertitles worked really well. The comments we received were really helpful.
INC FOCUS GROUP VIDEO
4. Section A continued..
Our average score for our rough cut trailer was 5.5
I was very disappointed with this score that we had been given. Even though our trailer lacked important clips and
shots (which was explained to the audience before the trailer started playing) we had worked really hard on it and
thought that it was worthy of a higher score. Also comparing it to other trailers marked slightly higher than ours, our
trailer seemed to include more important positive features.
Ring Rosie focus group screening video
5. Section B: Evaluation Screening
After the focus group screening we decided to shoot some more clips for our trailer; these
included a grave scene, Rosie turning her head looking as zombies with the camera panning and
loads of zombies walking towards the camera. These clips were some of the changes we made as
we also lightened some clips and fitted the new ones in so they were coherent with the clips we
already had. We also discussed a new ending to the trailer because of the specific feedback we
received that suggested a jump scare, we then decided against this as the trailer was already now
strong enough with the added scenes.
We made these changes by filming more, and being more adventurous with our ideas. I think
these changes really helped as they dramatically changed the narrative and the look of the trailer,
I feel that this made the trailer more exciting and entertaining than the rough cut. The panning
shot in particular was very impressive and enticing, and I think our audience will really like this
aspect.
6. Section B continued..
The overall score we received in our evaluation screening was 8/10!
The score 8/10 was a huge improvement from our original screening which scored 6/10. The improvements we made to
reach this score were adding more shots to improve the narrative and flow of the trailer, the quality of the shots taken were
improved along with the editing and sequencing of them and the colours that were used in the trailer varied.
I am very happy with the new score that we received and the comments we received. The comments on the trailer this
time were overall more positive, with very little criticism. The final score for our trailer was a grade B.
The positive comments we received for the trailer included:
I am very pleased with my final cut of my final trailer, and will appeal to my target audience i.e. teenagers as this has a very modern look of women in horror films with the final girl and an all-girl ca
“ I liked how you used a big cast” “The music was very creepy and it changes through the song” “The editing was effective”
The criticism we received included:
“We didn’t see the bullet come out when she pulled the
trigger on the gun” “I didn’t like the part where it said NotePAD productions”
After this screening of Ring Rosie, I have decided not to make any more changes to the trailer. I think that it works really well
and achieved a very high score to make any more changes.
8. Section C: Final Cut of Trailer
Overall I am very pleased with the trailer, I think it look more professional than
what I thought it would in the end and was better than all my expectations. I
thought that with more knowledge and understanding it would be as
professional as trailers shown in the media.
I think that it will definitely appeal to our target audience as it includes,
conventional stereotypes, zombies (which has been very popular recent in
horror films) and montages; these elements all appeal to the age group within
our desired demographic. I believe our trailer will attract the audience we want,
especially because the trailer is rated an ‘18’.
9. Section C continued..
As Ring Rosie ended up looking so good, I think that it does resemble a real life horror trailer. This
Resident Evil trailer demonstrates how our trailer is like what you would see in the media. The
trailers similarities include collision cutting, main female character, music that went well with the
trailer and the trailer being made up of loads of short clips.
Ring Rosie: Final Cut Resident Evil Trailer
