A media institution is an established organization that deals in creating and distributing advertising, entertainment, and information services. Publishing magazines through a company like "MusicMags" would be good for distributing a proposed Reggae magazine called "Roots". "MusicMags" is a well-known publishing house in the music industry that publishes a variety of magazines and has higher revenue and customer loyalty compared to industry standards. The magazine could be distributed through popular clubs, an online website and app, advertisements on similar genre websites and TV/radio, and available in stores. Based on feedback, the magazine would be published monthly.