2. Very individual in terms of number of
different magazines. They only
publish mixmag as far as magazines
go, the only other thing they do is a
website called “Don’t Stay In” which
specialises in locating the best
venues on nights out. This publisher
could potentially be quite good
because it revolves around the night
life, which is something my magazine
is going to be centred around.
3. “With Electronic Dance Music (EDM) having its own unique culture and arguably being
the fastest growing genre in music today, fans need a media source to be informed of
what is happening in the EDM scene. EDM Magazine was created to be that media
source!
EDM Magazine is the first American magazine that is fully dedicated to the EDM Culture
and provides millions of EDM fans with bi-monthly printed issues, Social Media Updates
and Digital content to enhance their own EDM Experiences. Our readers get access to
exclusive content featuring the hottest EDM Artists, future rising EDM Artists, EDM
Festivals, EDM Clubs and of course, the EDM Culture.
EDM Magazine is the perfect platform for your business to be branded to this highly
desirable niche audience. We can customize an exclusive marketing plan that will get
your company noticed.”
4. This is the publishing house behind DJ
mag. As a publisher this carries many
of the same attributes and Dev Hell in
that it is very small and exclusive.
Thrust themselves don’t even seem to
have a logo and rather than it being a
multimedia outlet like Bauer, it has
opted for a more concise range of
mediums.
5. “Our company seeks readers and advertising for our
magazines and seeks to keep them for as long as we meet,
or exceed, their needs. We publish magazines, but we
market advertising results through interested and satisfied
readers.
We seek to apply the talents, knowledge and skills of our
employees to make our publications and services industry
leaders and be number one in customer satisfaction – and
have fun while doing the work!
We further seek to provide better quality service than any
of our competition in this ever changing marketing world.”
Publishes ‘elektro’ magazine. Seems to be very spanned
in terms of genre. This lack of dedication to one specific
genre doesn’t reflect the attitude of my magazine.
6. Bauer
Doesn’t actually publish any of the magazines I
have analysed but I would still consider it
because of how huge its range is. It also has a
multitude of music magazines, radio channels,
websites. If there were a reason I would
choose Dev Hell over this it would be because
my approach is more indie and a huge media
giant like Bauer might give the wrong image.
Just a few music related outlets of
Bauer just to show how music oriented
this publisher is. Boxed in blue.
7. In summary
• A small publisher would better compliment
the niche genre of the music in my magazine.
• A larger publisher, such as Bauer would mean
that I could use more syndication, such as
websites and more venue offers.
I think I’m going to go with Dev Hell, because it completely matches the
anti-establishment feel of my theme. A large media conglomerate like Bauer
would push that feel in the complete opposite direction.
