IPC Media would be the best media institution to distribute my alternative/rock magazine. IPC Media publishes over 60 media brands across multiple platforms, reaching over 25 million users globally each month. While Bauer Media is also a large publisher, they already publish magazines similar to my own, like Kerrang and Q, so there would be too much competition within the group. IPC Media only publishes one similar indie/rock magazine, NME, so my magazine would fill a gap in the market. Additionally, my magazine appeals to both male and female readers, and IPC Media engages with both genders in the UK. Therefore, IPC Media is the most appropriate publisher.

1. What kind of media institution might
distribute your media products and
why?

2. Media Institute?
A media institute is an established and often a profit based
organisation that deal with the creation, distribution of
advertising, entertainment and information services of media
products. It also describes the people who have a role in the
production process of media texts, especially the companies
or organizations they represent.

3. Bauer Media – Bauer Media Group
My magazine is a alternative/rock magazine.
I have looked into Bauer media as ‘kerrang’ a similar rock magazine are
published by Bauer and are extremely successful in the
This company are Europe's largest privately owned publisher group and
offers over 300 magazines in 15 countries. Bauer not only offer
magazines but online, TV, radio stations.
Bauer media joined the group in 2008 so have been a successful running
publishers for 6 years.
An issue with publishing MY magazine with Bauer is that they also publish
very successful music magazines similar to my own. These are Kerrang, Q
and MOJO. This means that there will be a lot of competition within the
media group and no gap in that market.

4. IPC Media
However, IPC media publishing has more than 60 iconic media brands and creates content
for multiple platforms including; print, online, mobile, tablets.
IPC media is the UK’s leading consumer magazine publisher and its portfolio of websites
reach over 25 million users global every month.
I have chosen this intuition to consider to distribute my magazine as the only other
music magazine especially similar to mine is NME. This is an indie/rock magazine and so
offers a slightly different alternative to my own. This means that there will be a gap in the
market for an audience for my media product and therefore will be more likely to sell.
I also think that IPC media will be a good publisher for my magazine as within my product it
features a female artist as displayed on the cover and article about her, combined with my
DPS of a boy band so appeals to both male and females. IPC engage with 26 million UK, two
thirds of these being women and over 40% being men. This means that because of the
content within my magazine and it being mixed gender, IPC will be a more appropriate
publisher due to the people it reaches in the UK.

5. My magazine will be available to buy in a music store. This is
because it will attract people interested in music and so has a
more likely chance of being sold. Although a supermarket may
have more footfall, meaning more people will see it or walk by it,
there is a smaller percentage that will actually be interested in
music magazines. This is because most people go to the
supermarket to shop for food.
So by selling at a music store most of my target audiences aim will
be to look at the magazines being sold.