A media institution is an established organization that creates and distributes advertising, entertainment and information. Some popular modern media distributors are IPC Media, Bauer and Immediate Media, which distribute major magazines across many categories to large reader bases. The author chose Bauer Media as the distributor for their magazine because of Bauer's experience, reputation for distributing similar magazines, industry contacts that could help interview celebrities, and ability to help establish and improve the new magazine.

1. A media institution is an established, often-profit based organization
that deals in the creation and distribution of advertising,
entertainment and information services.
Some of the most popular media distributors these days are IPC Media, Bauer
and Immediate Media co. They have all a big number of readers and are
distributors of big magazines in a lot of different categories.
I choseBauer Media as a distributor for my magazine becauseit has a lot of
experience and knowledge, and they distributor magazines that has a lot in
common with my magazine. Because of their reputation they will find ways to
sell my magazine even though they distributor big magazines like Kerrang, Q
and Mojo etc. Bauer has a lot of different contacts and can help me to get in
touch with big celebrities and get interesting interviews to have in my magazine.
They can help me establish my magazine and make it better and better.