Bauer would be the best media institution to distribute the author's music magazine product. Bauer distributes Q magazine, which focuses on mainstream artists like Beyoncé and Lady Gaga, similar to the author's concept. Bauer is also Europe's largest publishing group, distributing over 600 magazines to over 22 million customers per week, providing a large established customer base and reputation that would benefit a new magazine's success.

1. What kind of media
institution might
distribute your media
product and why?

2. Media Institutions
A media institution is an established, often-profit based
organization, that deal in the creation and distribution of
advertising, entertainment and information services.
The media institutions that I chose from are Bauer, IPC Media.
Bellow are some of the brands that these institutions distribute. I
looked through these to help with my decision and identified that
IPC media distributes NME and Bauer distributes Q. Q is a more
similar to my magazine though.

3. Bauer
I would want my product to be distributed by Bauer. This is because
they are the distributers of Q magazine. Q magazine is similar to my
product because they have mainstream artists on a lot of their covers
such as Beyoncé and Lady Gaga. Also the music channel 4 music
has a lot of popular music played on it and have a ‘top 40’ which is the
most popular music in the charts. This is what my music magazines is
based on as the name of my magazine is ITC (In The Charts)

4. Benefits of my magazine being
distributed by Bauer.
Bauer is already very big and well known because it
is Europe's largest publishing group and distribute
over 600 magazines around the world and after doing
this research I discovered that they reach over 22
million customers every week. This means there is a
massive customer base already established which
will benefit my product as I am more likely to have a
lot of customers. Also they will have a reputation and
people know that my product will be good quality for
Bauer to distribute it and therefore I may get more
people wanting to buy my magazine.

5. Distribution
To decide what stores I would want my
magazine sold in I have researched where
other music magazines similar to mine are
sold.