Dennis Publishing would be the best company to distribute the music magazine because they do not currently distribute any music magazines, so there would be less competition. Distributing the magazine would allow Dennis Publishing to broaden their audience and market. Dennis Publishing also creates digital versions of magazines, so the music magazine could reach more people, especially younger audiences, as it would be accessible anywhere on devices. The main selling outlets for the magazine would be large supermarkets and local newsagents, placing it with other popular music magazines, while also offering subscriptions for home delivery.