The document discusses potential media institutions for distributing a new music magazine. It analyzes two leading UK distributors: Emap and Bauer Media Group. While Emap distributes many magazines, its focus seems to be on subjects other than music like fashion, retail, and politics. Bauer Media Group owns numerous brands, including music magazines like Q and Mojo that have large readerships and social media followings. Due to Bauer's success in distributing similar music magazines, the author believes Bauer Media Group would be the most suitable institution to distribute their new music magazine.

2. Media Institutions
I want the potential media institution for my
magazine to specialize in the distribution of all
types of magazines. The two leading
distributors within the UK are…

3. Each of these companies are highly
regarded within the magazine
industry, successfully distributing
magazines across a variety of
genres. The research of these
companies is very important as I
need to know which is best to
distribute the magazine I have
created.

4. • - Emap is a business-to-business
multiplatform media group, whose
brands inform, inspire and connect
within the sectors they operate in.
For millions of people across the
globe involved in the built
environment, retail, media, fashion,
health, education, government and
automotive sectors, Emap provides
essential news, analysis and access.
It has 20 magazines, including: Architects
Journal, Architectural Review, Broadcast,
Construction News, Drapers, Health Service
Journal, Local Government Chronicle, Nursing
Times, Retail Week, Recycling & Waste
Management and Screen International.
EMAP previously distributed the music magazine MOJO, which is very successful. This music magazine has a
readership circulation of 100, 507; proving it to be a very well established, well distributed magazine. In
2006, at the beginning of the recession they had an operating income of approximately £223 million.

5. - The Bauer Media Group is Europe’s largest privately
owned publishing group. It is a worldwide, multi-platform
media empire consisting of many companies collected
around two main divisions – magazine and radio – widely
recognised and rewarded as being industry innovators.
- Bauer Media owns a huge number of influential media
brands spanning a wide range of interests, including heat,
GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4,
Kiss 100, Kerrang! and Q.
- Their selection of over 300 magazines are available in 15
countries, as well as online, TV and radio.
- Worldwide circulation of Bauer Media Group's magazine
titles amounts to 38 million magazines a week.
- Bauer Media have a unique insight into the media
industry, allowing them to work closely with their
customers.
BAUER MEDIA can connect and engage 19 million
consumers every week with influential brands.

6. The Institution I
believe would be
most suitable for
my music magazine
is…

8. Even though EMAP is an extremely highly
credited distributor, I didn’t get a strong
sense or focus on music but rather
fashion, retail, health, politics and
education. I felt these subjects also were
not that interesting for my target
audience of 14+ an felt that another
distributor would suit better.

9. I have chosen Bauer Media as this company
successfully distributes music magazines such
as Q (which I took most of my inspiration
from) and MOJO. Both magazines have
colossal readership numbers and the following
on social media for Q is 111k! As my media
product is also in the music category, Bauer
Media with no doubt would be ideal as they
will know how to promote and distribute this
product correctly as seen in there other
successful music pieces.