The document discusses choosing a media institution to publish and distribute a new music magazine. It states that media institutions help promote products in the media market through platforms like radio and magazines. The author decides to partner with Development Hell LTD because they are a small, independent publisher who has experience with a similar, successful magazine in the same genre. Partnering with this institution will help the magazine appeal to its target audience and expand its reach through additional platforms like a website, radio station, festival sponsorships and merchandise to grow the brand.

2. Media institutions are businesses that are based
in modern media, producing and regulations media
such as radio channels and magazines that are in
the media market today. The help to promote a
particular product, in this case, a music magazine.
Examples off media institutions are the BBC, BAUER
and Development Hell LTD.

3. The media institution are a big part to publishing
magazines. When choosing which institution I
would like to run with I decided I would go with
Development Hell LTD as they are a small
independent magazine publisher which have
already published Mixmag, a very successful and
well known magazine within the same genre as my
own. Because the genre of my magazine is very
particular I have decided that Development Hell
LTD are the best publishers as they will help to
make my magazine become more popular within
the target audience I am aiming for.

4. By choosing the media institution to distribute
my music magazine I think that it will help expand
my product greatly. By publishing the magazine
with this institution I could hold a website for the
magazine and also have a radio station which
would support the genre of music within the
magazine. I could also sponsor stages a dance
music festivals such as Cream fields and Leeds
festival. These would then help to appeal to
intended audience as I am trying to connect to
them through the latest technologies. This again
links in with the fact that my target audience are up
to date with latest technologies and modern social
networking technologies. If my magazine expanded
on to being big this would then allow me to create
merchandise and create even more of a gross profit
off of the product. All of this allows me to expand
the magazine and make it become a brand as well