This document summarizes fashion media and communication programs offered at Pearl Academy. It describes a 4-year Bachelor's in Fashion Media Communication, a 2-year Post Graduate Diploma in Fashion Communication, and a 1-year Diploma in Professional Photography. It provides an overview of career opportunities in fashion journalism, event design, advertising, photography, film and television production, and public relations. Testimonials from industry professionals emphasize the value of specialized fashion media education.

1. B.A. (Hons) Fashion Media Communication
Duration : FOUR years
Post Graduate Diploma in Fashion Communication
Duration : TWO years
Diploma in Professional Photography
Duration : ONE year

2. Do you aspire to
be the editor of
a Fashion and
Lifestyle
Magazine or a
Fashion Critic ?

3. Do you want to take
up a camera and
microphone to
capture the pulse of
the fashion industry?

4. Does the glamour of
the ramp and dazzle
of the arc lights
inspire you to look
deeper into the world
of creating fashion
events, advertising,
images, fashion films
and television
production ?
B.A. (Hons) Fashion Media Communication
Post Graduate Diploma in Fashion Communication

5. Fashion Journalism
Fashion Event Design
Advertising
Fashion Photography
Fashion films and
television production
Fashion PR
Post Graduate Diploma in Fashion
Communication

6. Four-week advanced
Module Study at
Domus Academy,
Milan
Post Graduate Diploma in Fashion Communication

7. Indian Media
Sectors
60,000 registered newspapers and
periodicals in India
Second largest print market in the world
Revenue for newspapers and
magazines increased at average
of 15 per cent
Highest in the world
(source : PwC)

8. Indian Media
Sectors
In the virtual world - blogs and
websites on fashion have gone
up by more than 50% in the last
2 years

9. Spring Summer 2014
Wills India Fashion Week

10. OBJECTIVE
To cover WIFW on social media
STRATEGY
Creating buzz on social media with
• Visuals
• What’s happening at the event
• Talking about the designer
• Covering all the events related to WIFW

11. Social Media Platforms

12. • Posting Visuals from the shows
• Tagging designers and bloggers
• Interaction through contests

13. WIFW
SS14

15. Designer Response

16. • Posting images from the event
• Linking insta account with other social
media accounts

17. Insta Coverage

18. Pictures+Videos

19. Designer Response

21. Indian Media Sectors
Media sectors driven by the emergence of
new niche content genres such as :
 Fashion promotional events eg.
Fashion shows and exhibitions
 Bollywood lifestyle and entertainment
 Reality & Lifestyle television
 India Premier League (IPL) in cricket

22. Indian Media Sectors
• BBC World wide -
launched Entertainment
channel in India - Fashion and
lifestyle as a major content
• Fashion and lifestyle content a part of
most Entertainment channels
• Channels like Zoom, NDTV Goodtimes,
MTV , Channel V and many others
have prominent air time segments
dedicated to Fashion.
• Mobile content of Fashion TV

23. Media sectors to grow @ 12.4%
p.a. for next 4 to 5 years
The television industry to grow
22%
 Filmed entertainment by 16%
 Radio by 18%
 The Indian advertising industry
61%
Indian Media Sectors
Source : CII-AT Kearney Report 2009

24. “Gone are the days of generalists in the fashion sector.
Earlier, I use to recruit reporters from journalism colleges.
However, today I prefer Fashion School graduates over
general journalism graduates for fashion reporting.”
Vinod Nair, Group Fashion Editor,
The Hindustan Times
Indian Media
Sectors

25. “I recruit Fashion Communication graduates as
they come with an understanding of fashion,
art, craft, culture and basic writing skills. This
gives them an edge over others especially in
Fashion supplements, magazines and
television channels. It took few years for me to
understand nuances of fashion whereas these
youngsters come with this understanding.”
Vinita Dawra Nangia,
Sr Lifestyle Editor,
The Times of India
Indian Media
Sectors

26.  “Our fashion reporting is still limited to who’s who in
the front row. Unlike international fashion reporters
who critique collections. My fashion background
gave me a good knowledge of fashion history, trends
which gives me an edge over generalists.”
Varun Rana, Fashion Features Editor, Harper’s
Bazaar
Indian Media
Sectors

27.  “Don’t call me an Event Planner. I am a Fashion Event Designer. My fashion background has given me the
sensibilities to understand the design brief, fashion / lifestyle theme, inspirations of the collection and present
unique concepts. With fashion brands setting up shops in India, there is a huge gap in the sector.”
Vikram Sharma, Fashion Event Designer
Indian Media Sectors

28. “All top agencies in India have established
Fashion PR Divisions including Perfect
Relations, Hanmer MSL, PR Pundit, Avian
Media. My agency specialises in offering
communication solutions to the fashion and
lifestyle brands.”
Arjun Sawhney, CEO, Communication Council
Indian Media
Sectors

29. Indian Fashion &
Media Sectors
Entry of international fashion and luxury
brands has opened up exciting
opportunities for those with an aptitude
for fashion combined with specialized
knowledge of communicating through
different media.
Donna Karan New
York Diesel
Topman Zara
Hermes Ferragamo

30. FMC
Placements
Public
Relations
Agencies
Newspapers
Magazines
FASHION MEDIA COMMUNICATION
TV
Channels
Fashion
Event
Designers
Digital
Media

36. Would you like to be part of Fashion Media ?
B.A. (Hons) Fashion Media Communication
Duration : FOUR years
Post Graduate Diploma in Fashion Communication
Duration : TWO years
New Delhi Mumbai

37. Thank You!!!
For any further assistance, please call
1800 103 3005 or
visit www.pearlacademy.com