Public relations is defined as a planned effort to establish goodwill between an organization and its publics. The key components of public relations include counseling, research, media relations, publicity, employee relations, and community relations. The main tools used in public relations are media relations, media tours, newsletters, special events, speaking engagements, sponsorships, and employee and community relations.

1. PRESENTED BY
ANJANI.S.KAMAL
1ST YEAR MSC (N)

2. MEANING AND DEFINITION
The Institute of Public Relation of
England defines public relations practice
as "the planned and sustained effort to
establish and maintain goodwill and
mutual understanding between an
organization and its publics".
"A good will and mutual understanding
between an organization and it’s publics."

3. BASIC COMPONENTS
Components Activities
1. Counseling
2. Research
3. Media relations
Providing advice to
management concerning
policies relationships and
communications.
Determining attitudes and
behaviors of the public in
order to plan public strategies
Working with mass media in
seeking publicity.

4. 4. Publicity
5. Employee/Member
relations
6. Community relations
Disseminating planned
messages through selected
media to promote the image
of nursing.
Responding to concerns,
informing and motivating
other employees or
members.
Planned activity with a
community to maintain an
environment that benefits
both.

5. 7. Public affairs
8. Government affairs
Developing effective
involvement in public policy and
meeting the public expectations.
The term is also used by
government agencies to describe
their public relations activities
and many corporations as an
umbrella term to describe
multiple public relations
activities.
Relating directly with
legislatures and regulatory
agencies on behalf of the nurses
and nursing profession.
Lobbying can be a part of the
government affairs program.

6. 9. Issues management
10. Financial relations
11. Industry relations
Identifying and addressing
issues of public concern that
affect nursing.
Creating and maintaining
investor confidence and
building good relationships
with the financial community.
Relating with organization and
other health care industries
and with trade associations.

7. 12. Development/Fund-Raising
13. Special events
Demonstrating the need for
development and encouraging
the public to support nursing,
primarily through financial
contributions.
Stimulating an interest in a
person {nurse, who have
contributed to the nursing
profession}, or nursing service
by means of a focused
"happening”; also, activities
designed to interact with public
and listen to them.

8. 14. Marketing
communications
Combination of activities
designed to sell nursing
service, or idea, including
advertising, collateral
materials, publicity,
promotion, directs mail,
trade shows and special
events.

9. The key tools available for PR
include:
 Media relations
 Media tours
 Newsletter
 Special events
 Speaking engagements
 Sponsorships
 Employee relations
 Community relations and philanthropy.

10. Media Relations
Press kits
Audio or video news releases
Matte release
Website press room

11. Media Tour
 On a media tour, an organization's spokesperson travels
to key cities to introduce a service rendered by them by
being booked on TV and radio talk shows and
conducting interviews with print and internet reporters
or influencers (e.g. bloggers).
 The spokesperson can be an employee of the
organization or someone hired.
 A media tour may include other kinds of personal
appearances in conjunction with special events, such as
public appearances, speaking engagements or autograph
signing opportunities.

12. Newsletters
 An organization, who has captured names and
addresses of customers and potential customers
can use a newsletter for regular contact with their
targeted audience. They can use newsletters to
provide content of interest to customers as well as
information on services and events of importance.
Effective newsletters are sought out and well
received by interested audiences.

13. Special Events
Special events can be designed to reach a specific
narrow target audience. As with all PR programs,
special event planners must work hard to ensure
the program planned conveys the correct message
and image to the target audience.

14. Speaking Engagements
 Speaking in a university meetings, conferences,
graduation ceremonies, etc. Provides an
opportunity for experts to demonstrate their
expertise to potential clients/customers.
Nevertheless, the right speaking engagement
puts the organization in front of a good target
audience and offers networking opportunities
for generating customer leads.

15. Employee Communications
For many larger organizations communicating,
regularly with employees is important in
keeping employees informed of organization's
programs, personnel issues, as well as keeping
them updated on new ventures and programs.
In Larger firms, an in house PR department
often works in conjunction with the Human
Resources Department to develop employee
communications.

16. Community Relations and
Philanthropy
 For many institutions fostering good relations with key
audiences includes building strong relationships with
their regional community.
 An organization implement programs supportive of the
community ranging from supporting local organizations
such as schools and institutions (e.g. community
activities, parks) to conducting educational workshops
(e.g. for teachers, parents) to donating product for
community events and charitable fund raisers.
 The goal is generally to develop a positive relationship
with members of the community Some organizations also
make an effort to contribute to charitable organizations.

17. BIBLIOGRAPHY
 Neeraja K P. Textbook Of Communication And Education
Technology For Nurses.1ST edition. New Delhi: Jaypee
Brothers Medical Publishers (P) Ltd; 2011. PAGE NO: 659-
702
 Sankaranarayanan B. Learning & Teaching Nursing. Calicut:
Brainfill Publications;2003
PAGE NO: 175
 R.Sudha Nursing education principles and concepts ,jaypee
publications 1st edition page no ;357-362
 Basavanthappa B.T. Nursing Education. 2ND edition. New
Delhi: Jaypee Brothers Medical Publishers (p) Ltd;
2009. PAGE NO:126-154

18.  Pramilaa R. Nursing communication and educational
technology. 1st edition. New Delhi: Jaypee brothers
medical publishers (p) Ltd; 2010. PAGE NO:
142-156
 Online Library.wiley.com/journal/10.1111/(ISSN)1467-
9752
 www.ncbi.nlm.nih.gov.pubmed