This document provides an overview of public relations, including definitions, characteristics, tools, and the role of nurses. It defines public relations as a two-way communication between an organization and its publics to help them adapt to one another. The functions of public relations are to evaluate public attitudes, influence customers, build positive images, and communicate organizational goals. Nurses can play a role by handling communications, interacting with stakeholders, writing publications, organizing events, and gathering patient data to inform management. Overall, public relations is important for maintaining an organization's reputation and brand through effective external communication.

2. KUSHA BHAU THAKRE NURSING
COLLEGE, BHOPAL
Presentation on -
PUBLIC RELATIONS
Guided By- Presented by-
Prof. Shikha Shrivastava Ms. AkshayKumari Jhala
Vice Principal M.Sc. Nursing
HOD (MSN) FinalYear

5. DEFINITIONS
 According to Edward
Bernays-
“The public relations counsel
is the agent working with
both modern media of
communications & group
formations of society in
order to provide ideas to
the public consciousness.”
 According to PRSA (1982)-
“Public relations help an
organization and its
public adapt mutually to
each other.”

6.  According to Herbert M. Baus-
“Public relation is a combination of philosophy,
sociology, economics, language, psychology,
journalism, communication & other
knowledge into a system of human
understanding.
 According to- Public Relations Society of
America (PRSA) in 1988
“Public Relations help an organization and its
publics adapt mutually to each other. The
essential functions of Public Relations include
research, planning, communications dialogue
and evaluation.”

9. Characteristics of public relations
OBJECTIVE
Message
Targeting

10. He is an authorized and adequately
trained person who deals with the
external agencies, delegating certain
functions to others at appropriate level
and work as an communication / media
specialist.

11. QUALITIES OF PRO
 Abundant common sense
 First class organizing ability
 Good judgment & Objectivity
 A lively inquest mind
 Imagination
 Infinite capacity of taking pains
 Willingness to work long
inconveniencing hours
 Resilience to write good English
 Pleasant voice & ability to speak in
public.

12. Needsofpublicrelation
 Promoting goodwill
 Promote a product or service
 Counteracting negative publicity
 Lobbying
 Combating rumors-
 Confront and disclose facts in media
 Give the positive side of the story

14. Tools of Public Relation
 Public speaking
 Trade shows
 Propaganda
 Promotions
 Product placement
 Sponsorship
 Employee relations
 Strategic partners
 Community relations

15. Contd..
 Press releases
 Newsletters
 Blogging
 Social media marketing

17. It is the spreading of information to gain public
awareness for a product, person, service,
course, or organization.

18. Also called as “two-
way-street”
approach to public
relations, in which
public relations
consist of helping
clients listen as well
as communicate
messages to their
publics.

19. FunctionsofPR
 To evaluate and measure attitudes,
opinions, and sentiments of the public
towards your organization.
 To influence customers and their
buying habits.
 Community relations- To bridge the
business/ community gap.
 Employee relations- To maintain
employee’s goodwill.
 To solve the problems arising from
attitudinal change.

20.  To build up a positive image .
 It also helps in developing trust and co-
operation.
 Public relations can mark the impression.
 Public relations practices also help to
provide information about the
organization.
 It also helps to communicate a message
that coincides with organizational goals .

21. NURSES ROLE IN PUBLIC RELATIONS
 A nurse is responsible for
handling internal &
external communications.
 Public relations specialists
interact with physicians,
nurses, managers,
patients, etc.
 They have to write for
publications and handling
media calls, as well as
creating other material
that promote services.

22.  The nurse makes plans that
highlight various aspects of an
organization.
 The nurses may organize events
between the organization and
the public.
 Public relation specialists must
be highly organized & able to
deal with varied situations.
 She must have a good attitude,
skills, quickness & positive
behavior.
 She gathers the data from
patients and interpret this to
the management.

23. Conclusion
 A PR or public relation is nothing but the
practice of protecting as well as enhancing
the reputation of any particular
organization. In today’s world of fierce
competition, where every organization
strives hard to work toward its brand
image, public relations have become the
need of the hour. It is essential for every
organization to communicate well with its
target audience. So, the public relation
goes a long way in maintaining the brand
image of an organization.

24. BIBLIOGRAPHY
 Edward Bernays
‘The New Propagandists’
Newyork: Liverlight, 1928
 Grunig, James E. Hunt, Todd
Managing Public Relations,
6th edition, 1984
 Jenson Zhao
Encyclopedia of Business
2nd Edition
 Neelam Kumari
A Textbook of Management of Nursing Services & Education
S. Vikas & Company, PV books,
4th updated edition, 2013
Page No. 307-314.
 http://education.yahoo.net/articles/howamastersdegreecanhelpyourcareer.htm
 http://money.usnews.com/careers/best-jobs/public-relations-specialist