The document defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. It discusses how public relations helps bring together organizations and their key stakeholders, which include customers, employees, investors, media, and more. The document also explains that public relations involves anticipating and interpreting public opinion, counseling management, conducting research to support organizational aims, and planning efforts to influence public policy.
What is the relationship between Public Relations and the public it claims to serve? How does PR inform the public about key issues/problems/crisis?Does the public need PR or does PR need the public?
If we were to answer these three questions above, then we would be better placed to fully understand the relationship between the two.
Social Networks and Employability in the Tamale Metropolis of the Northern Re...Premier Publishers
The research examined how social networks contribute to enhance employability and the factors that determine employability in the Tamale metropolis of Ghana. Data were collected from 90 respondents using questionnaire. SPSS was used in the data analysis to run a binary logistic regression and factor analysis. Based on the analysis, the following were evident: The research found out that a high percentage of respondents were graduates from tertiary institutes with a low percentage of the respondents having been through the basic level of education. Out of the various forms of the job strategies, social network was found to be accessed by respondents for work for job. It was also realized that majority of individuals who mostly accessed social networks for job were from the private sector. The factors that contributed overall in enhancing employability: relation to organizational member, prevalence of shift work, participation in symposia, engagement in part-time jobs and access to social support. Year’s respondents for work for job. It was also realized that majority of individuals who mostly accessed social networks for job were form the private sector. The factors that contributed overall in enhancing employability: relation to organizational member, prevalence of shift work, participation in symposia, engagement in part-time jobs and access to social support. The researcher recommends that higher educational institutes as well as organizations should include participation in workshops, seminars, conferences to enhance new entrants into the job market with career-oriented skills and those in the working field with skills to promote organizational performance.
What is the relationship between Public Relations and the public it claims to serve? How does PR inform the public about key issues/problems/crisis?Does the public need PR or does PR need the public?
If we were to answer these three questions above, then we would be better placed to fully understand the relationship between the two.
Social Networks and Employability in the Tamale Metropolis of the Northern Re...Premier Publishers
The research examined how social networks contribute to enhance employability and the factors that determine employability in the Tamale metropolis of Ghana. Data were collected from 90 respondents using questionnaire. SPSS was used in the data analysis to run a binary logistic regression and factor analysis. Based on the analysis, the following were evident: The research found out that a high percentage of respondents were graduates from tertiary institutes with a low percentage of the respondents having been through the basic level of education. Out of the various forms of the job strategies, social network was found to be accessed by respondents for work for job. It was also realized that majority of individuals who mostly accessed social networks for job were from the private sector. The factors that contributed overall in enhancing employability: relation to organizational member, prevalence of shift work, participation in symposia, engagement in part-time jobs and access to social support. Year’s respondents for work for job. It was also realized that majority of individuals who mostly accessed social networks for job were form the private sector. The factors that contributed overall in enhancing employability: relation to organizational member, prevalence of shift work, participation in symposia, engagement in part-time jobs and access to social support. The researcher recommends that higher educational institutes as well as organizations should include participation in workshops, seminars, conferences to enhance new entrants into the job market with career-oriented skills and those in the working field with skills to promote organizational performance.
"This assignment was developed to address the task of policy development with practical training that foregrounds professional ethical communication guidance, legal precedent, and collaboration with organizational stakeholders. Researching and crafting the policy also prepares students for the emergent public relations role of social media policy maker and manager (Neill & Moody, 2015)." Melissa Adams, Journal of Public Relations Education, Vol. 3, Issue 2, 123-127
How Do Social Media Managers "Manage" Social Media?: A Social Media Policy As...
Pr notes
1. Definition
Communities of people at large (whether or not organized as groups) that have a direct
or indirect association with an organization: customers, employees, investors, media,
students, etc.
The following terms areused in the definition of PR
'Organisation' can be a government body, a business, a profession, a public service or a body concerned
with health, culture, education - indeed any corporate or voluntary body large or small.
'Publics' areaudiences that are important to the organisation. They include customers - existing and
potential; employees and management; investors; media; government; suppliers; opinion-formers.
Public relations has long struggled to develop an identity in both scholarship and practice. An increasing
number of scholars are adopting the perspective that public relations should be viewed as the
management of a relationship between organizations and publics. The current investigation was an
attempt to design a multiple-item, multiple-dimension organization-public relationship scale. Results of
this investigation show that organizations and key publics have three types of relationships: professional,
personal, and community. The organization-public relationship measure developed in this investigation
should provide an instrument that can be used to measure þe influence that perceptions of the
organization-public relationship have on consumer attitudes, predispositions, and behavior, as well as an
opportunity to track changes in organizationpublic relationship perceptions over time. Results of the
investigation, conclusions, and suggested applications for future research are presented.
What is Public Relations?
PRSA's Widely Accepted Definition
The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century.
In the relatively brief period leading up to today, public relations has been defined in many different ways, the
definition often evolving alongside public relations’ changing roles and technological advances. The earliest
definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of
“engagement” and “relationship building.”
In 2011/12, PRSA led an international effort to modernize the definition of public relations and replace
a definition adopted in 1982 by the PRSA National Assembly.Learn more here. Under the
2. “Public relations is a strategic communication process that builds mutually beneficial
relationships between organizations and their publics.”
Simple and straightforward, this definition focuses on the basic concept of public relations — as a
communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”
“Process” is preferable to “management function,” which can evoke ideas of control and top-down, one-way
communications.
“Relationships” relates to public relations’ role in helping to bring together organizations and individuals with
their key stakeholders.
“Publics” is preferable to “stakeholders,” as the former relates to the very “public” nature of public relations,
whereas “stakeholders” has connotations of publicly-traded companies.
As a management function, public relations also encompasses the following:
Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill,
the operations and plans of the organization.
Counseling management at all levels in the organization with regard to policy decisions, courses of action and
communication, taking into account their public ramifications and the organization’s social or citizenship
responsibilities.
Researching, conducting and evaluating, on a continuing basis, programs of action and communication to
achieve the informed public understanding necessary to the success of an organization’s aims. These may
include marketing; financial; fund raising; employee, community or government relations; and other
programs.
Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives,
planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources
needed to perform all of the above.