The document discusses principles of user experience (UX) design from a psychological perspective. It introduces concepts like motivation, cognition, emotion, behavior, and consistency as frameworks for understanding how people think and interact with systems. The document advocates applying insights from fields like behavioral psychology to craft better user experiences and generate ideas by understanding common human capabilities, limitations, and biases.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
User interface and user experience ui ux design basicsRavi Bhadauria
In this video there is a complete description for what are the basics needed for UI as well as UX. To learn these from an institute, then join ADMEC Multimedia Institute.
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
UI UX design and product design is a course that leads you to a good career. To be a good UI UX designer, a person needs to be creative and a good design thinker. UI UX design is a non code design career where you just need to do research and design a good perfect one.
You can even choose this as your career guide and project topic for computer science students.
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
Every website or mobile application’s sole purpose is user engagement and interaction. Relying on the UI/UX expert designers in the industry and their methodology, we help you create UI/UX strategy and visual style that is unique and connects with your users.
Not quite sure what UX/UI design are? You're not alone! This presentation answers some commonly asked questions regarding user experience and user interface.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
User interface and user experience ui ux design basicsRavi Bhadauria
In this video there is a complete description for what are the basics needed for UI as well as UX. To learn these from an institute, then join ADMEC Multimedia Institute.
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
UI UX design and product design is a course that leads you to a good career. To be a good UI UX designer, a person needs to be creative and a good design thinker. UI UX design is a non code design career where you just need to do research and design a good perfect one.
You can even choose this as your career guide and project topic for computer science students.
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
Every website or mobile application’s sole purpose is user engagement and interaction. Relying on the UI/UX expert designers in the industry and their methodology, we help you create UI/UX strategy and visual style that is unique and connects with your users.
Not quite sure what UX/UI design are? You're not alone! This presentation answers some commonly asked questions regarding user experience and user interface.
Cognitive elements of an effective UI/UX designShabnamShahfar
In this session we will talk about some of the design principals based on psychology and the cognitive science. We will look at the human perception and its implications for an interactive and effective visual design. You will learn some of the recent findings of cognitive science research that can help in creating a better UI/UX design for your mobile and web applications.
Designing for Brains: the Psychology of User ExperienceMarissa Epstein
By now, you probably already know the importance of user research, and better understanding your users' needs and tasks. But it's also important to dig deeper, into the psychology of what motivates them, and understand how humans really behave and think. Leave off those rose-colored glasses and see how users actually perceive an experience. In reality, humans have limited memory and focus; we’re swayed by emotion more than we'd care to admit. Carefully considering every single thing in our lives would be far too overwhelming, so humans often revert to using their more primitive fight-or-flight "lizard brains" to make decisions quickly.
Quite interesting discussion on evolutionary psychology and UX by Laura Gordon and Hazel Bolton for NUX 02/02/15.
Covers some broad CX and Evolution based ideas we thought may be interesting to discuss with a group of passionate UX talent.
From DNA to to forms and captchas it;s a diverse slide set.
Emergent UX: Seducing the Six Minds - IXDA-NYCJohn Whalen
Presented in New York at IXDA-NYC 03-20-2015
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the right methods at their disposal to be successful. Our team has increasingly been asked to support these innovators and their teams to create exceptional User Experience Designs and gain organizational support of the process.
Emergent UX is a process we use to (1) deeply understand the users’ currently unmet needs on a cognitive, behavioral and emotional level, (2) create an open platform for innovation using the best of User-Centered Design, Design Thinking, and Lean Startup, and (3) gather critical insights about stakeholders and harness persuasive psychology to positively align the team on goals, ultimately nurturing both the product and the team behind it.
포털관점에서본웹디자인 및 UX동향(@웹월드컨퍼런스 2012, 2012.11)keesung kim
2012년 웹월드컨퍼런스 발표자료,
이미 꽤 시간이 지나버리긴 했지만 '포털'이라는 서비스에 대해 다시금 생각해보게 된 계기, 그리고 모바일에서의 '포털'이란 어떤 역할을 해야할지에 대한 고민.
초기 자료라 공유하긴 쑥스럽지만 히스토리 정리차원에서.. :D
[Content]
Portal
Portal @Mobile
Pattern: Daily, Weekly = Chance
Context: on/offline, in/out = Experience
Device: Button size, GPS, etc. = Focus
Portal @PC = Start-page (Browser)
Portal @Mobile = Main-page (Shortcut)
Rob의 케이스를 통해 살펴본 리더의 조건 (@Daum, 2013.1.23)keesung kim
모건스탠리에서의 가상 사례를 통해 리더의 역할과 팀원간의 구성에 대해 생각해볼 수 있는 기회.
요즘들어 다시금 생각이 나서 작성했던 자료들을 들춰봤다가 공유.
비즈니스 스쿨에서 많은 사례로 인용되는 내용이며 간략한 요약내용은
http://www.123helpme.com/rob-parson-at-morgan-stanley-view.asp?id=167164
에서 살펴볼 수 있음.
해당 내용을 토대로 사내에서 발표했던 내용. :)
개인적으로는 Rob은 바로 승진되기엔 리스크가 더 많다는 것이 주관적 판단.
Designing For Your Mom with Andi GalpernAndi Galpern
Design for the Less Tech-Savvy Generation: Discover how to debug and create user-friendly experiences by mastering Gestalt principles and W3C Accessibility standards.
https://www.youtube.com/watch?v=MyoU4hI_i_Y
소소하지만 재미있는 UX, 트랜지션과 애니메이션 (@UX월드/2014)keesung kim
모바일에서의 소소해 보이지만 중요하고 재미있어보지지만 의미있는 UX인 트랜지션과 애니메이션에 대해서 정리해보았습니다.
* 페이지 내 대부분의 사례가 동영상이었는데 Slide Share에 PDF로 올리니 확인이 어려운건 아쉽네요. ^^;
(2014년 7월, UX월드 발표자료)
모바일 스크린 디자인하기 (@WebWorldConference, 2013.11)keesung kim
모바일과 같이 작은 화면을 가진 디바이스를 디자인할 때 고민해야할 점들은 어떤 것들이 있을까요?
모바일 스크린 디자인 원칙을 10가지정도로 정리해보았습니다.
* 시간이 지나면서 이제는 업데이트가 필요한 이미지들도 꽤 있네요.
하지만 기본 원칙들은 아직 유효하기에.. :D
모바일 고려사항 (Context, Device, Interaction)
모바일 스크린 디자인 원칙
1. Diet Information (Pareto's Law)
2. Reduce Drill Down (Strolling Around)
3. Contents over Navigation (Occam's Razor)
4. Focus on Primary Task (Step by Step)
5. Economize Labor (Real Nature)
6. Keep Contents Seamlessly (Seamless)
7. Design for Input Method (Fitt's Law)
8. Select Optimal User Interface (Mental Model)
9. Choose Natural Transition (Mapping)
10. Show Emotional Animation (Mimicry)
Those are the slides of my talk at Open Tech School Berlin dealing with some design fundamentals for UI/UX designers.
It contains explanations and examples for some Gestalt principles of perception.
Presented at the Idean UX Summit Austin, May 2014. My colleagues and I are integrating approaches for creating with social complexity, and this talk provides an overview of our work in progress.
It outlines the nature of social complexity, and surveys three approaches appropriate for the challenge: Positive Deviance, Theory U & Social Labs, and the work of Dave Snowden and Cognitive Edge.
Consider this a case of "showing my mess." Future installments will reflect more synthesis, tell more stories, and better describe the emerging practice of managing emergence.
Utilizing recent neuroscience research, this presentation builds awareness of 5 key factors which enable leaders to more effectively communicate in ways that build connection through the establishment of safety and respect.
Mindfulness supervision and finding our zenNarelle Lemon
Mindfulness is a hot topic at the moment! But what does it mean for us as academics as we strive to be a caring teacher, a supportive colleague, a compassionate leader and a responsible citizen within the realities of the contemporary climate of the academy? In this workshop let’s explore what mindfulness is for you, what it means, and what your reference points are. We’ll decode 14 top tips, mindful questions to support your practice no matter what stage you are at in the supervisory journey and how they are relevant to you as a supervisor in relation to curiosity, being present, being non-judgemental and being self-aware.
The beer game - a production distribution simulationTristan Wiggill
A presentation by Michael D. Ford CFPIM, CSCP, CQA, CRE, CQE, Principal, TQM Works Consulting, USA delivered during the 38th annual SAPICS event for supply chain professionals in Sun City, South Africa.
The Beer Game was developed by Jay Forrester at MIT’s Sloan business school in the early 1960s. It is a simple yet realistic simulator of the supply chain and is used as a teaching tool for systems dynamics. It has been played all over the world by thousands of people ranging from high school students to chief executive officers and government officials. Each participant plays a role in the production and distribution of a product, in this case “beer”.
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Simone Favarin
Design is a way of thinking, of determining people's true, underlying needs, and then delivering products and services that help them. This is the starting about Design. The meaning of the concept.
VR is a new technology that is entering in many industrial and creative processes: nowadays many company and people are experimenting with VR, because it opens new possibilities and it allows costs and time reduction. It is important to understand what is the current status of the technology, the future projections and especially its applications.
A New Model: Advancing Organizational Security Through PeacebuildingMichele Chubirka
Why is the security industry so full of fail? We spend millions of dollars on firewalls, IPS, IDS, DLP, professional penetration tests and assessments, and vulnerability and compliance tools, and at the end of the day, the weakest link is the user and his or her inability to make the right choices. It's enough to make a security engineer cry.
The one thing you can depend upon in an enterprise is that many of your users, even with training, will still make the wrong choices. They will violate BYOD restrictions, click on links they shouldn't, respond to phishing scams, open documents without thinking, post too much information on Twitter and Facebook, use their pet's name as passwords, etc. But what if this isn't because users hate us or are too stupid? What if all our ignored policies and procedures regarding the best security practices have more to do with our failure to understand modern neuroscience and the human mind's resistance to change?
Humans are wired to be emotional beings. Emotions influence most of our decisions, good and bad. In failing to understand how this is at the root of user non-compliance, no matter how much money we spend on expensive hardware and software, we will fail to achieve the goal of good organizational security.
A New Model: Advancing Organizational Security Through Peacebuilding-1st draftMichele Chubirka
Why is the security industry so full of fail? We spend millions of dollars on firewalls, IPS, IDS, DLP, professional penetration tests and assessments, and vulnerability and compliance tools, and at the end of the day, the weakest link is the user and his or her inability to make the right choices. It's enough to make a security engineer cry.
The one thing you can depend upon in an enterprise is that many of your users, even with training, will still make the wrong choices. They will violate BYOD restrictions, click on links they shouldn't, respond to phishing scams, open documents without thinking, post too much information on Twitter and Facebook, use their pet's name as passwords, etc. But what if this isn't because users hate us or are too stupid? What if all our ignored policies and procedures regarding the best security practices have more to do with our failure to understand modern neuroscience and the human mind's resistance to change?
Humans are wired to be emotional beings. Emotions influence most of our decisions, good and bad. In failing to understand how this is at the root of user non-compliance, no matter how much money we spend on expensive hardware and software, we will fail to achieve the goal of good organizational security.
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
Similar to Psychology for UX and Human Experience (20)
We Don't Watch the Internet, We Live in ItDave Hogue
We live in a multi-screen world and spend much of our time with our various devices. How do we use our devices, and how do we design for different goals and behaviors?
When UX strategy drives innovation, the end result is more than technical capability and beautiful interfaces: it is an experience differentiated by helping people surpass their goals and exceeding their expectations while delivering engaging, motivating, enjoyable, and memorable experiences. How can we plan and work toward new products and services while keeping the user in mind? How can we adopt and implement UX strategy? And, most importantly, how can we change the way we identify and pursue new opportunities so that we are leading the pack rather than chasing the competition? Take UX out of the design studio and include it in strategic research and planning to drive innovation in your business.
Designs becomes more meaningful when we understand the people who use them. Studying sociocultural influences and the psychological fields of cognition, motivation, emotion, and more help us better identify, define, and frame the UX problems and craft better, more effective experiences delivered by our products and services.
Why limit ourselves to traditional quantitative metrics like visitor count, page weight, conversion, and revenue when there is so much valuable qualitative data available? We can turn qualitative data into quantitative data and use the same rigorous analysis techniques to help lead us to better designs, products, services, and experiences.
Now that people experience the web across multiple screens and on many devices, we need a UX strategy that helps us design and deliver those experiences in a way that is both consistent and contextual. Designing for motivation, behavior, emotion, and creativity ensures that we put people first and use technology to the fullest advantage.
Keynote presentation from Mobile+Web DevCon in San Francisco, July 2012.
Brainstorming & Collaboration on Multi-Disciplinary TeamsDave Hogue
A technique for effective brainstorming that encourages everyone to participate and provides a method for quickly generating and identifying promising ideas then iterating as a team to improve them.
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)Dave Hogue
Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.
The Complexity Curve describes how a project moves from boundless opportunity and wonderful ideas to requirements checklists and constraints then finally (but only rarely) to simplicity and elegance. Where many projects call themselves complete when the necessary features have been included, few push forward and strive to deliver the pleasing and delightful experiences that arise from simplicity, focus, and purpose.
David M. Hogue, Ph.D. - VP of Experience Design, applied psychologist, and adjunct faculty member at San Francisco State University - introduces the Complexity Curve, discuss why our innovative ideas seem to fade over the course of a project, explain why "feature complete" is not the same as "optimal experience", and offer some methods for driving projects toward simplicity and elegance.
Comments on twitter at #SXsimplerUX
Audio available at:
http://schedule.sxsw.com/2012/events/event_IAP13657
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
23. Who are the people?
Demographics, experiences, skills, attitudes, beliefs, knowledge
Where are they?
Place, environment, situation, conditions, circumstances
What are the devices, objects, and tools they are using?
Phones, tablets, computers, kiosks, cameras, pen & paper, chisel & stone…
Context
25. UX Research
When and how do people use
their mobile devices?
About 70% of all mobile phone
usage is for playing games,
socializing, and entertainment.
That ranges from 64% for all web
and apps combined to 79% for
just mobile apps.
http://www.lukew.com/ff/entry.asp?1733
29. What are the objectives?
What is the desired outcome, and is it:
Productive, focused, goal-directed, playful, exploratory, meandering
What is the value of the goals and objectives?
Important, essential, necessary, optional, nice-to-have, elective
How urgent are the goals and objectives?
Time-sensitive, critical, compelling, casual, open-ended
Goals
33. How do people sense and perceive the world?
Vision, audition, and touch
Color deficient vision
Gestalt Principles
Image recognition
Motion
Pre-conscious processing and attention
Perception
34.
35.
36.
37. Definition:
The force that initiates, directs, and sustains behavior.
Why we do what we do.
Theories:
Achievement, Affiliation, and Power
Existence, Relatedness, and Growth (ERG)
Biological Drives
Internal vs. External
Not Maslow’s Hierarchy of Needs…
Motivation
38.
39.
40. Why do people spend so much time on social
networks, and what do they get from it?
Affiliation with others (we are social creatures and seek contact)
Personal achievement (competition with self and others)
Social influence and credibility (“social currency”)
Motivation
41.
42. Definition:
The mental action or process of acquiring knowledge and understanding
through thinking, experience, and the senses.
Types:
Learning Decision-making
Memory Recognition
Language Spatial operations
Problem-solving Concept formation
Reasoning and logic Metacognition
Attention And many, many biases…
Cognition
43. Cognitive Load
Memory and attention are limited
resources – use them wisely.
Cognitive friction occurs when we
force users to think harder and try to
remember more than they need to.
Deliver what people need when they
need it: Just in time, not just in case.
44. Cognitive Biases
Our cognitive abilities are fallible.
Von Restorff Effect
Peak-End Rule
Confirmation Bias
Loss Aversion
Hyperbolic Discounting
Recency Bias
And dozens more…
52. Definition:
A complex, subjective experience resulting in physiological and
psychological changes that influence thought and behavior.
Theories:
Ekman (Happiness, Surprise, Sadness, Anger, Fear, Disgust)
James-Lange (physiological reaction precedes emotion)
Cannon-Bard (physiological reaction and emotion are concurrent)
Schachter-Singer (physiological reaction precedes cognition)
Lazarus (cognition precedes physiological reaction and emotion)
Emotion
53. Emotion
Emotions may be positive (love, joy) or
negative (anger, fear.)
We have about 20,000 emotional
experiences per day (Kahneman, 2002.)
Attractive things are judged to work
better and be more effective.
54.
55. Positive Emotions
Fredrickson (2009) discovered that
we need three positive emotions to
lift us up and overcome just one
negative emotion.
Have you ever said,
“Meh. It could be better, but it works”?
Is the rest of the interface
three times better
to make up for it?
56.
57.
58. Definition:
The actions by which an organism reacts and adjusts to
their environment and other organisms; a response to various stimuli.
Theories:
Classical Conditioning (association)
Operant Conditioning (reinforcement and punishment)
Social Learning Theory (live, verbal, and symbolic)
Relational Frame Theory (language and cognition)
Drive Reduction (biology and homeostasis)
Behavior
59. Rewards
Participation in social services is
often encouraged with rewards
such as badges and points that
have personal and social value
and which are delivered through
complex reinforcement
schedules.
62. Behavior Modification
As UX designers we are in the
business of changing behavior.
Sometimes we are asked to make
design decisions that lead people to
choices and actions that are not
always in their own best interests.
Dark patterns lead people to
interact in ways they would not
have otherwise chosen to do.
71. More than visibility – we must craft
accessible experiences where we can
perceive the opportunities to interact in
any modality.
People are less likely interact if they do not
perceive the opportunity to interact, even if
they need or want to interact.
Perceivability
72.
73.
74.
75.
76. Predictability
The ability to accurately and confidently
predict the outcomes or results of an
interaction and that it will move us toward
our goal(s).
People are less likely to interact if they are
not confident in their predicted outcomes
or if they believe the results are not what
they want or need.
80. Feedback
Meaningful information about the status
and outcomes of an interaction and the
process(es) it started, modified, or
terminated.
People are less likely to continue
interacting if they do not receive
meaningful information about status,
progress, outcomes, or results.
81. After editing the gift
message three times, it was
still too long…
How long is it now?
How much too long is it?
What is the maximum
number of characters?
HELP! What should I do?
82.
83. Learnability
We can learn and remember interactions
when we accurately predict desirable
outcomes, avoid errors, and when the
feedback is understandable and applicable.
People are less likely to learn an interaction
if the outcomes are not expected or if
feedback is absent or meaningless.
84.
85. Learning
We learn to associate experiences that
occur together in time and place.
We learn to repeat interactions that reward
us and avoid interactions that punish us.
We can learn by watching and observing
as easily as by doing.
86.
87. Learning
We generalize across similar situations and
transfer knowledge and skills from one
context, device, or domain to another when
they are identifiably analogous.
91. Consistency
Consistent appearance, behavior,
reaction, meaning, and outcome makes
it easier for us to:
• Perceive the opportunity to interact,
• Predict the outcomes more accurately,
• Better understand the feedback,
• Transfer learned interactions, and
• Learn new interactions through generalization
and discrimination.