Designs becomes more meaningful when we understand the people who use them. Studying sociocultural influences and the psychological fields of cognition, motivation, emotion, and more help us better identify, define, and frame the UX problems and craft better, more effective experiences delivered by our products and services.
This is a proposal for an exhibition called 'Thirst' bringing together 3 Biological Habitats, environments and biomes ultimately leading to the water-cycle and how it affects humanity.
Industry Leaders Share Their Best Advice To Step Up Inbound Marketing In 2017Ayesha Ambreen
New year is approaching us fast. It is high time that we reflect back on our inbound campaigns, marketing strategies, content calendar and analytics, etc. to gauge and learn what you did vs. what worked or what were the things that produce the most traffic? or how reader responded to a piece of content?
Here I have compiled a list of advice + tricks experts gave in Inbound 2016. These tips provide the best insight into what to expect and what future holds for us in 2017.
Ten "quick" tips and questions to answer and always take into consideration when designing for the users. While we might personally like the user experience and interaction design, it does not generally mean that the users will like it. Always remember, "you are not the user!"
Your website's users want to get stuff done, and you probably aren't making it easy for them. When users encounter forms with unnecessary steps, content that requires too many clicks to access, or things that just don't make sense, they often give up. In this talk, you’ll see some practical examples of sites that do a good job of making interactions and content easy to follow and understand, and you'll learn how to help your users get to where they want to be without annoying them on the way there.
Presented in 2016 at ConFoo.
This is a proposal for an exhibition called 'Thirst' bringing together 3 Biological Habitats, environments and biomes ultimately leading to the water-cycle and how it affects humanity.
Industry Leaders Share Their Best Advice To Step Up Inbound Marketing In 2017Ayesha Ambreen
New year is approaching us fast. It is high time that we reflect back on our inbound campaigns, marketing strategies, content calendar and analytics, etc. to gauge and learn what you did vs. what worked or what were the things that produce the most traffic? or how reader responded to a piece of content?
Here I have compiled a list of advice + tricks experts gave in Inbound 2016. These tips provide the best insight into what to expect and what future holds for us in 2017.
Ten "quick" tips and questions to answer and always take into consideration when designing for the users. While we might personally like the user experience and interaction design, it does not generally mean that the users will like it. Always remember, "you are not the user!"
Your website's users want to get stuff done, and you probably aren't making it easy for them. When users encounter forms with unnecessary steps, content that requires too many clicks to access, or things that just don't make sense, they often give up. In this talk, you’ll see some practical examples of sites that do a good job of making interactions and content easy to follow and understand, and you'll learn how to help your users get to where they want to be without annoying them on the way there.
Presented in 2016 at ConFoo.
대한민국내 각 도시, 또는 주요 거점별 Atlassian User Group을 리딩해 가실 AUG Leader를 모집합니다.
원하시는 도시명 및 본인의 프로필을 첨부하셔서 aug@atlassian.com 과 kr-marketing@atlassian.com 으로 보내주세요!!!
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
The colours that dresses your brand are playing an important role in how they support this personality that you want to portray. Don’t panic when a colour speaks one thing, but in the relation to the brand it delivers a slightly different response.
Check out these examples of how brands used in conveying their message through branding and banner advertisement.
Read more http://www.bannersnack.com/blog/color-banner-design-inspiration/
15 Quotes To Nurture Your Creative Soul!DesignMantic
Every now and then, we all crave inspiration to get started. but often times, inspiration is hardest is to find when it is needed the most. but powerful words almost always do the trick. They have power that is undeniable. So for all the creative souls out there, here we share some remarkable sayings from legends to feed your mind and strengthen your design game ...
Remember, sharing is caring! :)
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
31 Quotes To Celebrate Teamwork and CollaborationHubSpot
When true team work happens, everything changes. You're working faster, finding mistakes easier, and innovating better. To inspire your team to band together and celebrate collaboration, we've gathered some of our favorite quotes on the power of teamwork.
25 Festive Fonts For Women Oriented Businesses!DesignMantic
Fonts depict brand’s personality. Fonts must connect to the target audience. DesignMantic has scouted 25 variety of fonts that carry a feminine touch perfect for the women oriented business.
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
Magical tour to water world- Comenius 2013-'15- Chios-GREECEdespinarmenaki
This is the work of the students of the 6th Grade (Primary School of Kallimasia) for the Comenius Project 2013- 2015 "Magical Tour to Water World"- Chios 2013- GREECE- (Students: Aggeliki, Maria, Stefanos, Anastasis, Stamatis, Maria, Eleni/ Teacher: D. Armenaki)
Essay About Independence Day.pdfEssay About Independence Day. Long essay on I...Sara Roberts
Essay on Independence Day [100, 120, 150, 200, 250 Words]. Why We Celebrate Independence Day Essay | Sitedoct.org. Short essay on Independence day|| full essay with heading in English .... write essay on Independence Day | how to write essay on Independence .... Importance of independence day essay || Short essay on importance of .... Independence Day Essay | Essay on Independence Day for Students and .... Essay on Independence Day in English 500 Words For Students. College essay: Independence day essay. INDEPENDENCE DAY - Short Essay | English - YouTube. Independence Day Essay – Telegraph. Independence Day Essay In English – Telegraph. Independence Day Speech 2016 | Speech/Essay on 15th August for school .... Essay on Independence Day for Class5, Class6, Class7 School children. Essay On Independence Day [In English]. Best Essay On Independence Day For Kids ~ Thatsnotus.
Need help for this essay. Questions 1–4 Answer the following essay .pdfmarketing413921
Need help for this essay. Questions 1–4: Answer the following essay questions in one to two
short paragraphs. 1. Explain how human activities can cause an imbalance in biogeochemical
cycling and lead to problems such as cultural eutrophication and fish kills. 2. Compare and
contrast the traits and growth patterns of opportunistic versus equilibrium populations. Provide
one example of each. 3. Compare and contrast indirect versus direct values of biodiversity, and
provide examples. 4. Describe two traits that represent a sustainable society and two traits of a
nonsustainable society.
Solution
1.The global pressure of the human population is significantly altering the natural course of
many of biogeochemical cycles of our earth leading to imbalance nutrients and compounds with
the usual climatic and biological feedback mechanisms. These imbalances contribute to marine
dead zones, climate change, ocean acidification, and many other environmental
problems.Cultural eutrophication and fish kills are mainly caused due to the lack of oxygen also
known as anoxia. Although eutrophication is naturally occurring, slow and inevitable process.
When humans speed up that process by adding pollutants into our ecosystem, this will cause the
death and premature aging of bodies of water due to the contamination with sewage, chemicals,
and fertilizers. It will also cause cause the slow death of that body of water due to anoxia killing
all living things within it.
2Opportunistic species use the r-strategy. They produce millions of eggs and sperm since only a
small percent will
actually meet, join, and become offspring. Opportunistic species are often the first to colonize a
new environment with a \"boom and burst\" growth pattern, with a short life cycle. They tend to
“crash” when they run out of food, space. oxygen, sunlight, or whatever the limiting factor is in
that environment. Examples are most insects. and corals. barnacles, clams. scallops and oysters.
who spawn and fertilize their eggs in the water.
Equilibrium species use the K-strategy. The carrying capacity ofthe environment. These species
produce much fewer offspring and usually brood them andlor take care of them in other ways.
The populations of these species may rst grow exponentially. but the growth levels off when they
reach the carrying capacity ofthe environment. They prefer a stable predictable environment and
have along life cycle. Most birds and mammals use this strategy. as well as some live-bearing sh
like dogsh sharks .
3.Biodiversity is the degree of variation of life. This can refer to genetic variation, species
variation, or ecosystem
variation within an area, biome, or planet.Maintaining biodiversity has a direct economic value
to humans, as well as indirect economic value because our ecosystem is affected by any
imbalances in the environment. For example. a lack of trees will mean we don’t have enough
oxygen to breath. A lack of sh will mean many animals that feed of sea creatures wil.
대한민국내 각 도시, 또는 주요 거점별 Atlassian User Group을 리딩해 가실 AUG Leader를 모집합니다.
원하시는 도시명 및 본인의 프로필을 첨부하셔서 aug@atlassian.com 과 kr-marketing@atlassian.com 으로 보내주세요!!!
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
The colours that dresses your brand are playing an important role in how they support this personality that you want to portray. Don’t panic when a colour speaks one thing, but in the relation to the brand it delivers a slightly different response.
Check out these examples of how brands used in conveying their message through branding and banner advertisement.
Read more http://www.bannersnack.com/blog/color-banner-design-inspiration/
15 Quotes To Nurture Your Creative Soul!DesignMantic
Every now and then, we all crave inspiration to get started. but often times, inspiration is hardest is to find when it is needed the most. but powerful words almost always do the trick. They have power that is undeniable. So for all the creative souls out there, here we share some remarkable sayings from legends to feed your mind and strengthen your design game ...
Remember, sharing is caring! :)
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
31 Quotes To Celebrate Teamwork and CollaborationHubSpot
When true team work happens, everything changes. You're working faster, finding mistakes easier, and innovating better. To inspire your team to band together and celebrate collaboration, we've gathered some of our favorite quotes on the power of teamwork.
25 Festive Fonts For Women Oriented Businesses!DesignMantic
Fonts depict brand’s personality. Fonts must connect to the target audience. DesignMantic has scouted 25 variety of fonts that carry a feminine touch perfect for the women oriented business.
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
Magical tour to water world- Comenius 2013-'15- Chios-GREECEdespinarmenaki
This is the work of the students of the 6th Grade (Primary School of Kallimasia) for the Comenius Project 2013- 2015 "Magical Tour to Water World"- Chios 2013- GREECE- (Students: Aggeliki, Maria, Stefanos, Anastasis, Stamatis, Maria, Eleni/ Teacher: D. Armenaki)
Essay About Independence Day.pdfEssay About Independence Day. Long essay on I...Sara Roberts
Essay on Independence Day [100, 120, 150, 200, 250 Words]. Why We Celebrate Independence Day Essay | Sitedoct.org. Short essay on Independence day|| full essay with heading in English .... write essay on Independence Day | how to write essay on Independence .... Importance of independence day essay || Short essay on importance of .... Independence Day Essay | Essay on Independence Day for Students and .... Essay on Independence Day in English 500 Words For Students. College essay: Independence day essay. INDEPENDENCE DAY - Short Essay | English - YouTube. Independence Day Essay – Telegraph. Independence Day Essay In English – Telegraph. Independence Day Speech 2016 | Speech/Essay on 15th August for school .... Essay on Independence Day for Class5, Class6, Class7 School children. Essay On Independence Day [In English]. Best Essay On Independence Day For Kids ~ Thatsnotus.
Need help for this essay. Questions 1–4 Answer the following essay .pdfmarketing413921
Need help for this essay. Questions 1–4: Answer the following essay questions in one to two
short paragraphs. 1. Explain how human activities can cause an imbalance in biogeochemical
cycling and lead to problems such as cultural eutrophication and fish kills. 2. Compare and
contrast the traits and growth patterns of opportunistic versus equilibrium populations. Provide
one example of each. 3. Compare and contrast indirect versus direct values of biodiversity, and
provide examples. 4. Describe two traits that represent a sustainable society and two traits of a
nonsustainable society.
Solution
1.The global pressure of the human population is significantly altering the natural course of
many of biogeochemical cycles of our earth leading to imbalance nutrients and compounds with
the usual climatic and biological feedback mechanisms. These imbalances contribute to marine
dead zones, climate change, ocean acidification, and many other environmental
problems.Cultural eutrophication and fish kills are mainly caused due to the lack of oxygen also
known as anoxia. Although eutrophication is naturally occurring, slow and inevitable process.
When humans speed up that process by adding pollutants into our ecosystem, this will cause the
death and premature aging of bodies of water due to the contamination with sewage, chemicals,
and fertilizers. It will also cause cause the slow death of that body of water due to anoxia killing
all living things within it.
2Opportunistic species use the r-strategy. They produce millions of eggs and sperm since only a
small percent will
actually meet, join, and become offspring. Opportunistic species are often the first to colonize a
new environment with a \"boom and burst\" growth pattern, with a short life cycle. They tend to
“crash” when they run out of food, space. oxygen, sunlight, or whatever the limiting factor is in
that environment. Examples are most insects. and corals. barnacles, clams. scallops and oysters.
who spawn and fertilize their eggs in the water.
Equilibrium species use the K-strategy. The carrying capacity ofthe environment. These species
produce much fewer offspring and usually brood them andlor take care of them in other ways.
The populations of these species may rst grow exponentially. but the growth levels off when they
reach the carrying capacity ofthe environment. They prefer a stable predictable environment and
have along life cycle. Most birds and mammals use this strategy. as well as some live-bearing sh
like dogsh sharks .
3.Biodiversity is the degree of variation of life. This can refer to genetic variation, species
variation, or ecosystem
variation within an area, biome, or planet.Maintaining biodiversity has a direct economic value
to humans, as well as indirect economic value because our ecosystem is affected by any
imbalances in the environment. For example. a lack of trees will mean we don’t have enough
oxygen to breath. A lack of sh will mean many animals that feed of sea creatures wil.
We Don't Watch the Internet, We Live in ItDave Hogue
We live in a multi-screen world and spend much of our time with our various devices. How do we use our devices, and how do we design for different goals and behaviors?
When UX strategy drives innovation, the end result is more than technical capability and beautiful interfaces: it is an experience differentiated by helping people surpass their goals and exceeding their expectations while delivering engaging, motivating, enjoyable, and memorable experiences. How can we plan and work toward new products and services while keeping the user in mind? How can we adopt and implement UX strategy? And, most importantly, how can we change the way we identify and pursue new opportunities so that we are leading the pack rather than chasing the competition? Take UX out of the design studio and include it in strategic research and planning to drive innovation in your business.
Why limit ourselves to traditional quantitative metrics like visitor count, page weight, conversion, and revenue when there is so much valuable qualitative data available? We can turn qualitative data into quantitative data and use the same rigorous analysis techniques to help lead us to better designs, products, services, and experiences.
Now that people experience the web across multiple screens and on many devices, we need a UX strategy that helps us design and deliver those experiences in a way that is both consistent and contextual. Designing for motivation, behavior, emotion, and creativity ensures that we put people first and use technology to the fullest advantage.
Keynote presentation from Mobile+Web DevCon in San Francisco, July 2012.
Brainstorming & Collaboration on Multi-Disciplinary TeamsDave Hogue
A technique for effective brainstorming that encourages everyone to participate and provides a method for quickly generating and identifying promising ideas then iterating as a team to improve them.
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)Dave Hogue
Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.
The Complexity Curve describes how a project moves from boundless opportunity and wonderful ideas to requirements checklists and constraints then finally (but only rarely) to simplicity and elegance. Where many projects call themselves complete when the necessary features have been included, few push forward and strive to deliver the pleasing and delightful experiences that arise from simplicity, focus, and purpose.
David M. Hogue, Ph.D. - VP of Experience Design, applied psychologist, and adjunct faculty member at San Francisco State University - introduces the Complexity Curve, discuss why our innovative ideas seem to fade over the course of a project, explain why "feature complete" is not the same as "optimal experience", and offer some methods for driving projects toward simplicity and elegance.
Comments on twitter at #SXsimplerUX
Audio available at:
http://schedule.sxsw.com/2012/events/event_IAP13657
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
17. How do we
make certain
they understand?
Expert Judgment on Markers to Deter Inadvertent Human Intrusion into the Waste Isolation Pilot Plant (Sandia National Laboratories, 1993)
37. Context
Who are the people?
Demographics, experiences, skills, attitudes, beliefs, knowledge
Where are they?
Place, environment, situation, conditions, circumstances
What are the devices, objects, and tools they are using?
Phones, tablets, computers, kiosks, cameras, pen & paper, chisel & stone…
39. Symbols
Much of our design is symbolic:
Colors
Words
Numbers
Typefaces
Icons
Graphics
Illustrations
Diagrams
Charts
Photographs
Motion
Video
Animation
Sounds
Haptics
The meaning of symbols is derived from
our experiences in that time and place.
40. Color of Mourning
South Africa
Egypt and Burma
Korea, Mexico, and Iran
Thailand and Brazil
China
India
United States and Europe
47. Goals
What are the objectives?
What is the desired outcome, and is it:
Productive, focused, goal-directed, playful, exploratory, meandering
What is the value of the goals and objectives?
Important, essential, necessary, optional, nice-to-have, elective
How urgent are the goals and objectives?
Time-sensitive, critical, compelling, casual, open-ended
52. Perception
How do people sense and perceive the world?
Vision, audition, and touch
Color deficient vision
Image recognition
Motion
Gestalt Principles
Pre-conscious processing and attention
53.
54. Color Deficient Vision
About 8% of men and 0.5% of women in the USA have some
form of color deficient vision.
Normal
Red-Green
Blue-Yellow
55. Choosing Colors
Some tips for being color friendly:
1. Do not use color alone to signify meaning –
combine it with form and text to provide
additional cues.
2. Use sufficient contrast – test your design by
de-saturating the colors to see if they are still
distinct.
3. Remember that the color pairs that cause
difficulty are RED-GREEN and BLUE-YELLOW.
Shift the hue and vary the luminosity.
56. Form & Structure
Gestalt Principles
Figure-Ground
Proximity
Similarity
Closure
Continuity
Symmetry
Common Fate
67. Motivation
Definition:
The force that initiates, directs, and sustains behavior.
Why we do what we do.
Theories:
Achievement, Affiliation, and Power
Existence, Relatedness, and Growth (ERG)
Biological Drives
Internal vs. External
Not Maslow’s Hierarchy of Needs…
68.
69. Motivation
Why do people spend so much time on social
networks, and what do they get from it?
Affiliation with others (we are social creatures and seek contact)
Personal achievement (competition with self and others)
Social influence and credibility (“social currency”)
70.
71. Cognition
Definition:
The mental action or process of acquiring knowledge and understanding
through thinking, experience, and the senses.
Types:
Learning and Memory
Creativity
Language
Problem-solving
Reasoning and logic
Attention
Decision-making
Recognition
Spatial operations
Concept formation
Metacognition
And many, many biases…
72. Information Design
People are better able to scan and read text when it is
presented in ways which help them identify and understand
the meaning through the use of:
Headers and subheaders (size)
Weight
Lineheight (leading)
Line length (measure)
Bullet lists
Whitespace
Graphics, diagrams, and illustrations
73. Making Meaning
The Dead Zone: An outbreak of green algae, or hutai as the
Chinese call it, has invaded the seawaters off eastern
Shandong. It looks harmless and lots of fun, as beachgoers are
pictured frolicking in the green mass. But danger lurks below
with the algae posing a massive threat to aquatic life. The rivers
are contaminated due to the use of fertilizers in agriculture and
chemical discharges from industrial plants. Untreated sewage,
along with the discharge of nitrate and phosphate from nearby
industrial plants are spewed into the Yellow Sea, which
stimulate the growth of algae, phytoplankton, and other marine
micro-organisms. In July 2008 an algae bloom covered 13,000
square kilometers, then in July 2013 the largest algae bloom
ever covered 28,900 square kilometers. The bacteria consume
dead algae and phytoplankton, taking in tons of oxygen from
the water during digestion. That results in sudden depletion of
oxygen, which causes a huge impact on marine life by causing
hypoxia – the marine organisms literally suffocate. Most mobile,
adult fish may survive by swimming away from the hypoxic
zones. However, they may be forced into smaller habitats when
schools become overcrowded. Seafloor dwellers like
tubeworms may be more tolerant of low oxygen levels, but
young fish and other less mobile creatures like clams may
suffer and eventually die if the water remains hypoxic for a long
time.
The Dead Zone
An outbreak of green algae, or hutai as the Chinese call it, has invaded
the seawaters off eastern Shandong. It looks harmless and lots of fun,
as beachgoers are pictured frolicking in the green mass. But danger
lurks below with the algae posing a massive threat to aquatic life.
The rivers and Yellow Sea are contaminated by:
• Agricultural fertilizers,
• Nitrate and phosphate discharge from industrial plants,
• Untreated sewage.
These contaminants stimulate the growth of algae, phytoplankton, and
other marine micro-organisms. Bacteria consume dead algae and
phytoplankton and use tons of oxygen from the water during digestion.
Hypoxia: Suffocation due to lack of oxygen caused by the
removal of oxygen from the water by excess micro-organisms.
Most mobile, adult fish may survive by swimming away from the
hypoxic zones. However, they may be forced into smaller habitats
when schools become overcrowded.
Seafloor dwellers like tubeworms may be more tolerant of low oxygen
levels, but young fish and other less mobile creatures like clams may
suffer and eventually die if the water remains hypoxic for a long time.
74. Making Meaning
The Dead Zone: An outbreak of green algae, or hutai as the
Chinese call it, has invaded the seawaters off eastern
Shandong. It looks harmless and lots of fun, as beachgoers are
pictured frolicking in the green mass. But danger lurks below
with the algae posing a massive threat to aquatic life. The rivers
are contaminated due to the use of fertilizers in agriculture and
chemical discharges from industrial plants. Untreated sewage,
along with the discharge of nitrate and phosphate from nearby
industrial plants are spewed into the Yellow Sea, which
stimulate the growth of algae, phytoplankton, and other marine
micro-organisms. In July 2008 an algae bloom covered 13,000
square kilometers, then in July 2013 the largest algae bloom
ever covered 28,900 square kilometers. The bacteria consume
dead algae and phytoplankton, taking in tons of oxygen from
the water during digestion. That results in sudden depletion of
oxygen, which causes a huge impact on marine life by causing
hypoxia – the marine organisms literally suffocate. Most mobile,
adult fish may survive by swimming away from the hypoxic
zones. However, they may be forced into smaller habitats when
schools become overcrowded. Seafloor dwellers like
tubeworms may be more tolerant of low oxygen levels, but
young fish and other less mobile creatures like clams may
suffer and eventually die if the water remains hypoxic for a long
time.
75. Cognitive Biases
Our cognitive abilities are fallible.
Availability Heuristic
Fundamental Attribution Error
Confirmation Bias
Loss Aversion
Hyperbolic Discounting
Recency Bias
And dozens more…
82. Creativity
Perhaps one of the most difficult
abilities to define and measure,
creativity is often assigned to
designers, but everyone has it.
83. Divergent Thinking
Thinking that moves in diverging
directions to involve a variety of
factors and perspectives.
It generates many possibilities
which may lead to novel ideas
and solutions.
It is associated with creativity.
90. Emotion
Emotions may be positive (love, joy) or
negative (anger, fear.)
We have about 20,000 emotional
experiences per day (Kahneman, 2002.)
Attractive things are judged to work
better and be more effective.
91. Positive Emotions
Fredrickson (2009) discovered that
we need three positive emotions to
lift us up and overcome just one
negative emotion.
Have you ever said,
“Meh. It could be better, but it works”?
Is the rest of the interface
three times better
to make up for it?
92.
93. Behavior
Definition:
The actions by which an organism reacts and adjusts to
their environment and other organisms; a response to various stimuli.
Theories:
Classical Conditioning (association)
Operant Conditioning (reinforcement and punishment)
Social Learning Theory (live, verbal, and symbolic)
Relational Frame Theory (language and cognition)
Drive Reduction (biology and homeostasis)
94. Rewards
Participation in social services is
often encouraged with rewards
such as badges and points that
have personal and social value
and which are delivered through
complex reinforcement
schedules.
102. After editing the gift
message three times, it
was still too long…
How long is it now?
How much too long is it?
What is the maximum
number of characters?
HELP! What should I do?