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Experience & Interface Design 
Kevin Jackson 
@chuise 
kj@chuise.com
What are we going to talk about? 
• Design 
• My Design Process & Tools 
• 15 Design Tips
Let’s talk about design.
“We need a really good UX.”
UX != UI
UX is tricky because it doesn’t refer 
to any one thing. Interface design, 
visual styling, code performance, 
uptime, and feature set all contribute 
to the user’s “experience.” 
Ryan Singer, Basecamp
Design is a process.
Define Sketch Prototype Build Analyze
Define Sketch Prototype Build Analyze
What are you trying to accomplish?
Define Sketch Prototype Build Analyze
Why do we sketch?
Sketching allow us to rapidly generate and 
capture ideas.
Kevin M Hoffman 
goodkickoffmeetings.com 
Design Studio/Prototyping Exercise
Konigi 8-Up Template — konigi.com
Konigi 8-Up Template — konigi.com
Keep it simple. Sketching ain’t pretty.
Communicate the basic idea.
Define Sketch Prototype Build Analyze
Wireframes 
Prototypes
Wireframes 
Prototypes
Wireframes allow us to refine ideas.
Start adding precision to our ideas.
Image Credit: P.J. Onori, somerandomdude.com
Can I get that in cornflower blue?
Can I get that in cornflower blue?
EventUpon for iPhone 
Login / First Use 
Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM 
Cancel Interests Save 
Let's get to know each other. Select 3 or 
more interests so we can find some great 
events for you to attend. 
Entrepreneurs 
Job Seekers 
Investment 
Mobile 
Cloud Computing 
EventUpon 
Find local and attend local events. 
Serendipitous networking. 
Login with Twitter 
Login with Twitter 
1. First Open 
On first open the user is presented with a choice of social 
networks to use to authenticate and create an account 
with EventUpon. If a user does not have an account with 
any of the listed auth sources, they are given the 
opportunity to use their email address to create an 
account. 
1. Twitter Login Selected 
If Twitter is selected the iOS account access notification 
will appear. 
Login with Twitter 
1. Twitter Account Access Not Allowed 
If the user selects "Don't Allow", they are directed back to 
the auth selection options. 
Select a Twitter account 
chuise 
1. Twitter Account Selection 
If the user allows EventUpon to access their Twitter 
accounts, the iOS account selection panel appears. 
1. Location Services Notification 
The user must allow EventUpon to use location services in 
order for certain features, such as check-in, to work 
correctly. 
API Notes 
After authentication method is chosen the StumbledUpon 
user account is automatically created. The authentication 
service should be stored along with the user account. 
EventUpon 
Find local and attend local events. 
Serendipitous networking. 
Login with LinkedIn 
"EventUpon" would like access to 
Twitter accounts. 
Don't Allow OK 
Find local and attend local events. 
Serendipitous networking. 
Login with LinkedIn 
EventUpon 
Find local and attend local events. 
Serendipitous networking. 
Login with Twitter 
Cancel 
"EventUpon" would liked to use 
your location. 
Don't Allow OK 
Connect with Facebook 
Or use your email address. 
EventUpon 
Find local and attend local events. 
Serendipitous networking. 
Connect with Facebook 
Or use your email address.
Take your idea and 
break it in half. 
Jason Fried, Basecamp
Take it away until it breaks.
Wireframes help us clearly communicate 
our ideas.
Development Team
Management Development Team
Management Development Team Designers
Wireframing Tools
Adobe Illustrator 
adobe.com
Microsoft Visio 
microsoft.com/visio
Omni Group OmniGraffle 
omnigroup.com
Balsamiq 
balsamiq.com
Image Credit: P.J. Onori, somerandomdude.com
Wireframes 
Prototypes
Define and refine interactions.
EventUpon for iPhone 
Login / First Use 
Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM 
Cancel Interests Save 
Let's get to know each other. Select 3 or 
more interests so we can find some great 
events for you to attend. 
Entrepreneurs 
Job Seekers 
Investment 
Mobile 
Cloud Computing 
EventUpon 
Find local and attend local events. 
Serendipitous networking. 
Login with Twitter 
Login with Twitter 
1. First Open 
On first open the user is presented with a choice of social 
networks to use to authenticate and create an account 
with EventUpon. If a user does not have an account with 
any of the listed auth sources, they are given the 
opportunity to use their email address to create an 
account. 
1. Twitter Login Selected 
If Twitter is selected the iOS account access notification 
will appear. 
Login with Twitter 
1. Twitter Account Access Not Allowed 
If the user selects "Don't Allow", they are directed back to 
the auth selection options. 
Select a Twitter account 
chuise 
1. Twitter Account Selection 
If the user allows EventUpon to access their Twitter 
accounts, the iOS account selection panel appears. 
1. Location Services Notification 
The user must allow EventUpon to use location services in 
order for certain features, such as check-in, to work 
correctly. 
API Notes 
After authentication method is chosen the StumbledUpon 
user account is automatically created. The authentication 
service should be stored along with the user account. 
EventUpon 
Find local and attend local events. 
Serendipitous networking. 
Login with LinkedIn 
"EventUpon" would like access to 
Twitter accounts. 
Don't Allow OK 
Find local and attend local events. 
Serendipitous networking. 
Login with LinkedIn 
EventUpon 
Find local and attend local events. 
Serendipitous networking. 
Login with Twitter 
Cancel 
"EventUpon" would liked to use 
your location. 
Don't Allow OK 
Connect with Facebook 
Or use your email address. 
EventUpon 
Find local and attend local events. 
Serendipitous networking. 
Connect with Facebook 
Or use your email address.
Get a feel for things.
Change is hard.
Weapons of choice.
POP 
popapp.in
Flinto 
flinto.com
InVision 
invisionapp.com
Skala Preview 
bjango.com/mac/skalapreview
Framer Studio 
framerjs.com
Define Sketch Prototype Build Analyze
Take it away until it breaks.
155 Design Tips
Define Sketch Prototype Build Analyze
Gather insight immediately.
Create and nurture engaged users.
Usage Analytics
Users, Sessions, Devices, OS Version, 
Time in App, Retention
User Feedback
A/B Testing
Personalization
Tools
Google Analytics, Mixpanel, Localytics
Commercial Break
Signup for free useartisan.com.
Back to our program.
Rinse and repeat.
Define Sketch Prototype Build Analyze
155 Design Tips
5 Design Tips
#1 Tap Targets
1 
Add to Cart Cancel 
★
#2 Visual Hierarchy
Visual hierarchy is the 
organization and prioritization 
of content as a means to 
communicate a message. 
Hack Design, hackdesign.org
Overcast App, Marco Arment
#3 Contrast
#3 Contrast
In the town where I was born 
Lived a man who sailed to sea 
And he told us of his life 
In the land of submarines 
! 
So we sailed up to the sun 
Till we found the sea of green 
And we lived beneath the waves 
In our yellow submarine 
! 
We all live in a yellow submarine 
Yellow submarine, yellow submarine 
We all live in a yellow submarine 
Yellow submarine, yellow submarine
In the town where I was born 
Lived a man who sailed to sea 
And he told us of his life 
In the land of submarines 
! 
So we sailed up to the sun 
Till we found the sea of green 
And we lived beneath the waves 
In our yellow submarine 
! 
We all live in a yellow submarine 
Yellow submarine, yellow submarine 
We all live in a yellow submarine 
Yellow submarine, yellow submarine
Buy Now!
Documents > Design Documents
#4 Spacing
Play the greater man's game, to bounce off my losses 
So I can earn the acres the houses the horses 
Of course it's much greater than your Benz or your Lex 
The engine to my comprehension is just too complex 
Much too complex, EFX/effects be live like Das 
Making moves down South, to avoid the chaos 
And never, flaunt the coin ‘cause dime-getters be gazin' 
They call me Luther Van, they say my style is so Amazin' 
Play the greater man's game, to bounce off my losses 
So I can earn the acres the houses the horses 
Of course it's much greater than your Benz or your Lex 
The engine to my comprehension is just too complex 
Much too complex, EFX/effects be live like Das 
Making moves down South, to avoid the chaos 
And never, flaunt the coin ‘cause dime-getters be gazin' 
They call me Luther Van, they say my style is so Amazin'
People of the 
world we got to 
have balance. 
People of the 
world we got to 
have balance.
Overcast App, Marco Arment
Forecast.io
#5 Controls
Image Credit: Apple
Vagaro App
What’s good for the Apple isn’t good for 
the Android.
Design is a process.
Thanks. 
! 
Kevin Jackson 
Design Director, Artisan Mobile 
kj@chuise.com 
@chuise

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UX & UI Design 101

  • 1. Experience & Interface Design Kevin Jackson @chuise kj@chuise.com
  • 2. What are we going to talk about? • Design • My Design Process & Tools • 15 Design Tips
  • 4.
  • 5. “We need a really good UX.”
  • 7. UX is tricky because it doesn’t refer to any one thing. Interface design, visual styling, code performance, uptime, and feature set all contribute to the user’s “experience.” Ryan Singer, Basecamp
  • 8. Design is a process.
  • 9. Define Sketch Prototype Build Analyze
  • 10. Define Sketch Prototype Build Analyze
  • 11. What are you trying to accomplish?
  • 12. Define Sketch Prototype Build Analyze
  • 13. Why do we sketch?
  • 14. Sketching allow us to rapidly generate and capture ideas.
  • 15. Kevin M Hoffman goodkickoffmeetings.com Design Studio/Prototyping Exercise
  • 16. Konigi 8-Up Template — konigi.com
  • 17. Konigi 8-Up Template — konigi.com
  • 18.
  • 19. Keep it simple. Sketching ain’t pretty.
  • 21.
  • 22.
  • 23. Define Sketch Prototype Build Analyze
  • 26. Wireframes allow us to refine ideas.
  • 27. Start adding precision to our ideas.
  • 28. Image Credit: P.J. Onori, somerandomdude.com
  • 29. Can I get that in cornflower blue?
  • 30. Can I get that in cornflower blue?
  • 31. EventUpon for iPhone Login / First Use Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Cancel Interests Save Let's get to know each other. Select 3 or more interests so we can find some great events for you to attend. Entrepreneurs Job Seekers Investment Mobile Cloud Computing EventUpon Find local and attend local events. Serendipitous networking. Login with Twitter Login with Twitter 1. First Open On first open the user is presented with a choice of social networks to use to authenticate and create an account with EventUpon. If a user does not have an account with any of the listed auth sources, they are given the opportunity to use their email address to create an account. 1. Twitter Login Selected If Twitter is selected the iOS account access notification will appear. Login with Twitter 1. Twitter Account Access Not Allowed If the user selects "Don't Allow", they are directed back to the auth selection options. Select a Twitter account chuise 1. Twitter Account Selection If the user allows EventUpon to access their Twitter accounts, the iOS account selection panel appears. 1. Location Services Notification The user must allow EventUpon to use location services in order for certain features, such as check-in, to work correctly. API Notes After authentication method is chosen the StumbledUpon user account is automatically created. The authentication service should be stored along with the user account. EventUpon Find local and attend local events. Serendipitous networking. Login with LinkedIn "EventUpon" would like access to Twitter accounts. Don't Allow OK Find local and attend local events. Serendipitous networking. Login with LinkedIn EventUpon Find local and attend local events. Serendipitous networking. Login with Twitter Cancel "EventUpon" would liked to use your location. Don't Allow OK Connect with Facebook Or use your email address. EventUpon Find local and attend local events. Serendipitous networking. Connect with Facebook Or use your email address.
  • 32. Take your idea and break it in half. Jason Fried, Basecamp
  • 33. Take it away until it breaks.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Wireframes help us clearly communicate our ideas.
  • 39.
  • 46. Omni Group OmniGraffle omnigroup.com
  • 48.
  • 49. Image Credit: P.J. Onori, somerandomdude.com
  • 51. Define and refine interactions.
  • 52. EventUpon for iPhone Login / First Use Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Carrier 12:00 PM Cancel Interests Save Let's get to know each other. Select 3 or more interests so we can find some great events for you to attend. Entrepreneurs Job Seekers Investment Mobile Cloud Computing EventUpon Find local and attend local events. Serendipitous networking. Login with Twitter Login with Twitter 1. First Open On first open the user is presented with a choice of social networks to use to authenticate and create an account with EventUpon. If a user does not have an account with any of the listed auth sources, they are given the opportunity to use their email address to create an account. 1. Twitter Login Selected If Twitter is selected the iOS account access notification will appear. Login with Twitter 1. Twitter Account Access Not Allowed If the user selects "Don't Allow", they are directed back to the auth selection options. Select a Twitter account chuise 1. Twitter Account Selection If the user allows EventUpon to access their Twitter accounts, the iOS account selection panel appears. 1. Location Services Notification The user must allow EventUpon to use location services in order for certain features, such as check-in, to work correctly. API Notes After authentication method is chosen the StumbledUpon user account is automatically created. The authentication service should be stored along with the user account. EventUpon Find local and attend local events. Serendipitous networking. Login with LinkedIn "EventUpon" would like access to Twitter accounts. Don't Allow OK Find local and attend local events. Serendipitous networking. Login with LinkedIn EventUpon Find local and attend local events. Serendipitous networking. Login with Twitter Cancel "EventUpon" would liked to use your location. Don't Allow OK Connect with Facebook Or use your email address. EventUpon Find local and attend local events. Serendipitous networking. Connect with Facebook Or use your email address.
  • 53. Get a feel for things.
  • 54.
  • 58.
  • 59.
  • 61.
  • 62.
  • 64.
  • 66.
  • 68.
  • 69. Define Sketch Prototype Build Analyze
  • 70.
  • 71. Take it away until it breaks.
  • 73. Define Sketch Prototype Build Analyze
  • 75. Create and nurture engaged users.
  • 77. Users, Sessions, Devices, OS Version, Time in App, Retention
  • 80.
  • 82.
  • 83. Tools
  • 86. Signup for free useartisan.com.
  • 87. Back to our program.
  • 89. Define Sketch Prototype Build Analyze
  • 93. 1 Add to Cart Cancel ★
  • 94.
  • 96. Visual hierarchy is the organization and prioritization of content as a means to communicate a message. Hack Design, hackdesign.org
  • 97.
  • 101. In the town where I was born Lived a man who sailed to sea And he told us of his life In the land of submarines ! So we sailed up to the sun Till we found the sea of green And we lived beneath the waves In our yellow submarine ! We all live in a yellow submarine Yellow submarine, yellow submarine We all live in a yellow submarine Yellow submarine, yellow submarine
  • 102. In the town where I was born Lived a man who sailed to sea And he told us of his life In the land of submarines ! So we sailed up to the sun Till we found the sea of green And we lived beneath the waves In our yellow submarine ! We all live in a yellow submarine Yellow submarine, yellow submarine We all live in a yellow submarine Yellow submarine, yellow submarine
  • 104. Documents > Design Documents
  • 106. Play the greater man's game, to bounce off my losses So I can earn the acres the houses the horses Of course it's much greater than your Benz or your Lex The engine to my comprehension is just too complex Much too complex, EFX/effects be live like Das Making moves down South, to avoid the chaos And never, flaunt the coin ‘cause dime-getters be gazin' They call me Luther Van, they say my style is so Amazin' Play the greater man's game, to bounce off my losses So I can earn the acres the houses the horses Of course it's much greater than your Benz or your Lex The engine to my comprehension is just too complex Much too complex, EFX/effects be live like Das Making moves down South, to avoid the chaos And never, flaunt the coin ‘cause dime-getters be gazin' They call me Luther Van, they say my style is so Amazin'
  • 107. People of the world we got to have balance. People of the world we got to have balance.
  • 113. What’s good for the Apple isn’t good for the Android.
  • 114.
  • 115. Design is a process.
  • 116. Thanks. ! Kevin Jackson Design Director, Artisan Mobile kj@chuise.com @chuise