Project  Touchstones IA Summit 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca March 26, 2007
A bit about me
 
 
… .So I’m here to talk about   deliverables?
Game Board
I’m here to talk about a  problem …
 
I’m here to talk about an  opportunity
Becoming a Peer
 
User Centered  Design
 
Value Centered  Design
 
Business Centered  Design
Business Centered Design: 1.  Using design methods and tools to understand business needs and context. 2.  Beyond your run-of-the-mill business discovery 3.  One half of value-centered design 4.  Beginning of becoming a business peer
2  Ways to think about Deliverables
Deliverables   That   Define  Solutions Œ
Review & Approve
Review & Approve
Power Imbalance
Exercise 60 Seconds – Draw a House 60 Seconds – pair up. Person who’s birthday is next is the Approver. Review and Approve the house. Is it the right house? (according to what you want in a house) 2 minutes – draw a house together
Deliverables   That Define  Problems 
Boundary Objects
As Arias and Fischer (2000) write, "Fundamental challenges facing communities of interest are found in  building a shared understanding of the task at hand  (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“
Deliverables   That Define   Problems Together 
Becoming a Peer
In Practice
 
 
Design the Box From Jim Highsmith, Cutter Institute Create a box for the product, even if it isn’t shipped in a box. Elements for the Box: Name Tagline 3 key selling features Imagery / Color / Type (Later) Back Feature Set
Backcasting Start  here What  has to  happen? What  has to  happen  before that? Assumptions Assumptions What  has to  happen  before that? Assumptions Assumptions What  has to  happen  before that? How are things right  now?
 
Alignment Model
How to align user needs, business drivers, and online offerings.
6  principles
1.  Codesign
 
2.  Simple
 
 
 
 
3.  Concrete
 
 
4.  Flexible
How Can People Interpret It?
5.  Evidence Based
 
 
6.  Surfaces Agendas
 
6 principles Codesign Simple Concrete Flexible Evidence-Based Surfaces Agendas
Touchstone Activities
Approach
Get people working together
Peel Back the Layers
 
Partner, Pilot, Publicize
Approach Get the right people in the room, work together to create artifacts and models that let them articulate business needs. Peel Back the layers Start small: Partner, Pilot, Publicize
In Closing
Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca

Project Touchstones