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The Interaction Design Process
INTERACTION DESIGN | FEB. 2, 2016
WEEK 2
There are some new UX
agencies in town …
Name Your Agencies
Review from Last Week
What is UX?
Interaction Design vs. Interface Design
Explained in Cereal…
Affordance
Signifiers
Mapping
Conceptual Model

Feedback
Hat Draw
Presentations
What’s the process?
Part III.
Approaches to Interaction Design
(from Dan Saffer’s book)
User-Centered Design
Activity-Centered Design
Systems Design
Genius Design
Genius Design
User-Centered Design
Activity-Centered Design
“People don’t want to buy a
quarter-inch drill. They want
a quarter-inch hole!”
- HBS Marketing Professor Theodore Levitt
Systems Design
The Process
1.
DISCOVER
2.
DEFINE
3.
DESIGN
Learn about the subject matter
Learn about the users
Uncover business objectives
Understand project constraints
1. DISCOVER
Distill insights found from research
Create the framework for your design – features
Concept initial high-level ideas for your design
Create a proof of concept
2. DEFINE
Build on initial concepts with more detailed explorations
Document all components of the experience
Create the visual expression of your design
Prototype the experience
3. DESIGN
RFP
Your Proposal
- Why you’re interested
- Some preliminary ideas
- Your process and the work you’ll deliver
- Your bios (so the client understands the team)
- Timeline and budget
http://tamara.ninja/design-course/rfp/
Next Week’s Assignments
Readings
Proposals
Design Solutions

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Week 2