Smoothing the Way The Designer as Facilitator Adaptive Path UX Week 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca August 13, 2007
I’m here to talk about a  problem …
 
Blue sky
Blue Sky Barrier
Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled 66% Failure Rate
66%
That’s 2 out of 3  projects
I’m here to talk about an  opportunity
Increasing Influence
User Centered  Design
U.S.E.R. ™
 
 
So what’s next?
  we have reached the point in our practice where the  barriers to increasing influence are not about better methods  for working with users, but for working with business. I believe
Pivot 180 º
 
 
Value Centered  Design
 
Business Centered  Design
Business Centered Design: 1.  Using design methods and tools to understand business needs and context. 2.  Beyond your run-of-the-mill business discovery 3.  One half of value-centered design 4.  Beginning of increasing our influence
The Next 30 Minutes Traditional Facilitation vs. Design Facilitation Breaking the Review and Approve Cycle Design Facilitation Tools + Principles Getting Started Yourself
Traditional Facilitation  vs.  Design Facilitation
Same
Remove Roadblocks
Unlock Potential
Different
Design facilitation has a point of view. [removed photo of happy user]
And a set of tools
Empathy Insight Synthesis Framing Experiential Problem Solving
 
Breaking the  Review & Approve  Cycle
2  Ways to think about Deliverables
Deliverables   That   Define  Solutions 1 st
 
 
Review & Approve
Review & Approve
Power Imbalance
Exercise
Draw a house
Pair Up. Person who’s birthday is next is the reviewer.
Review the house. How well does it match the house you drew?
Now draw a house together.
To  design the right solution  we have to  define the right problem.
Deliverables   That Define  Problems 2 nd
Boundary Objects
As Arias and Fischer (2000) write, "Fundamental challenges facing communities of interest are found in  building a shared understanding of the task at hand  (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“
Deliverables   That Define   Problems Together 2 nd
Design Facilitation  Tools  +  Principles
In Practice: A quick snapshot
 
 
Design the Box From Jim Highsmith, Cutter Institute Create a box for the product, even if it isn’t shipped in a box. Elements for the Box: Name Tagline 3 key selling features Imagery / Color / Type (Later) Back Feature Set
 
 
Backcasting
Start  here What  has to  happen? What  has to  happen  before that? Assumptions Assumptions What  has to  happen  before that? Assumptions Assumptions What  has to  happen  before that? How are things right  now?
 
 
 
How to align user needs, business drivers, and online offerings.
Secret Sauce 3 tips to take home
Start Earlier: Iteration Zero #1
Jan Feb Mar Apr Discovery &  Research Discovery &  Research Accelerator  Prep Accelerator  Workshop Consultation & Design Design  Sign Off Kick Off &  Team Brief Design (with touch points) Design  Sign Off
Anticipate the Trough of Despair #2
Near Time Turnaround #3
Live Capture
Live Capture Demo
Project Challenges Getting everyone bought into a vision Internal alignment between different stakeholders Actually deliver on what was already sold B
6  principles
C.A.S.T.L.E.
1.  Codesign
 
2.  Surfaces Agendas
 
3.  Simple
 
 
 
 
4.  Tangible
 
5.  Literal
How Literal Is the Interpretation?
6.  Evidence Based
 
 
6 principles Codesign Surface Agendas Simple Tangible Literal Evidence-Based
Facilitation Activities
Getting Started Yourself
Get people working together
Peel Back the Layers
 
Partner, Pilot, Publicize
Approach Get the right people in the room, work together to create artifacts and models that let them articulate business needs. Peel Back the layers Start small: Partner, Pilot, Publicize
In Closing
Value Centered Design Work Together to Break Review and Approve Cycle Partner, Pilot, Publicize
Blue Sky Barrier
Blue sky
Wave
Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.slideshare.net/jessmcmullin

Smoothing the Way