Jess McMullin discusses the concept of value-centered design at a user experience conference, emphasizing the importance of aligning business needs with design methods. She highlights the barriers to influence in design practice and proposes strategies to enhance collaboration between designers and business stakeholders. The presentation covers deliverables aimed at defining problems and solutions through co-design and shared understanding.

1. User Experience, Design and Innovation IA Konferenz presented by Jess McMullin nForm User Experience | www.nForm.ca November 10, 2007

2. A bit about me

4. UX, Design, Innovation

5. Innovation comes from intersections

8. Empathy Insight Synthesis Framing Experiential Problem Solving

10. Many of our methods reveal intersections

26. … .So I’m here to talk about deliverables?

27. But there are barriers …

28. I’m here to talk about a problem …

29. Blue sky

30. Blue Sky Barrier

32. I’m here to talk about an opportunity

33. Increasing our Influence

35. User Centered Design

39. So what’s next?

40. we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business. I believe

41. Pivot 180 º

44. Value Centered Design

46. Business Centered Design

47. Business Centered Design: 1. Using design methods and tools to understand business needs and context. 2. Beyond your run-of-the-mill business discovery 3. One half of value-centered design 4. Beginning of becoming a business peer

48. 2 Ways to think about Deliverables

49. Deliverables That Define Solutions Œ

52. Review & Approve

53. Review & Approve

54. Power Imbalance

55. Exercise

56. Draw a house

57. Pair Up. Person who’s birthday is next is the reviewer.

58. Review the house. How well does it match the house you drew?

59. Now draw a house together.

60. To design the right solution we have to define the right problem.

61. Deliverables That Define Problems 

62. Boundary Objects

63. As Arias and Fischer (2000) write, "Fundamental challenges facing communities of interest are found in building a shared understanding of the task at hand (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“

64. Deliverables That Define Problems Together 

65. Becoming a Peer

66. In Practice

70. Design the Box From Jim Highsmith, Cutter Institute Create a box for the product, even if it isn’t shipped in a box. Elements for the Box: Name Tagline 3 key selling features Imagery / Color / Type (Later) Back Feature Set

72. Backcasting Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?

76. Alignment Model

77. How to align user needs, business drivers, and online offerings.

78. 6 principles

79. 1. Codesign

81. 2. Surfaces Agendas

83. 3. Simple

88. 4. Tangible

90. 5. Literal

91. How Literal Is the Interpretation?

92. 6. Evidence Based

95. 6 principles Codesign Surface Agendas Simple Tangible Literal Evidence-Based

96. Facilitation Activities

97. Approach

98. Get people working together

99. Peel Back the Layers

101. Partner, Pilot, Publicize

102. Approach Get the right people in the room, work together to create artifacts and models that let them articulate business needs. Peel Back the layers Start small: Partner, Pilot, Publicize

103. In Closing

104. Value Centered Design Work Together to Break Review and Approve Cycle Partner, Pilot, Publicize

105. Blue Sky Barrier

106. Blue sky

107. Wave

108. Thank You! jess DOT mcmullin AT nform.ca +1.780.421.1701 www.nForm.ca bplusd.org www.slideshare.net/jessmcmullin