The document discusses the value of "bad ideas" in creative processes. It suggests that bad ideas can spark new ideas by prompting reactions and forcing the reconsideration of assumptions. The document encourages exercises for generating bad ideas and reframing them into good ideas. It provides examples of when bad ideas have led to innovation or social commentary. The overall message is that bad ideas have their place in creative work by igniting the imagination and helping people move past constraints.
Stakeholder Mapping - service design workshop toolssimonorafferty
This is a brief example of how you go from stakeholder mapping in a service design workshop to some data that you can analyse or visualise. It involves creating an .xls dataset of nodes and links from the post-it notes added to worksheets by users
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
Join Yasmin Borain, Head of Experience Design at Publicis Sapient, and Jani Cortesini, Creative Strategy Lead at Google Zoo, for a hands-on workshop on how to use design to help achieve the 2030 Sustainable Development Goals.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). All organisations and individuals in the world have a responsibility to collaborate and make sure we achieve them together.
More and more, people want brands to make a positive contribution to society but it is also our responsibility as designers to make sure this happens through the products and services we create.
Don’t miss this inspiring and interactive day where you will learn how to use Design as a way of solving existing customer and business problems, that also contribute to the achievement of SDGs goals. You will learn more about the latest technology and inspiring case studies around sustainability from some major organisations, and you’ll also work on real client briefs and create solutions that will help organisations achieve customers, business and brand needs that have a real purpose.
This workshop will show you how to develop your strategic thinking around sustainability and brand purpose, to help brands connect people to values and have an impact in the world.
https://interaction20.ixda.org/program/06-designing-sustainable-brands
A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation AcademyService Design Network
We often talk about the future of Service Design. What will AI bring to it? How will machine learning change our practice? But often, we lack the basic understanding of our past. What’s the first service that ever existed in history? How old is really co-creation? In this fun talk, Daniele shares key stories about the history of our field. Starting with 10,000 BC up to 2019. This little journey will show how Service Design stole ideas from psychology, politics and even philosophy.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Presentation by Jemimah Njuki at the FAO-ILRI Workshop on Integrating Gender in Livestock Projects and Programs, ILRI, Addis Ababa, 22-25 November 2011.
Stakeholder Mapping - service design workshop toolssimonorafferty
This is a brief example of how you go from stakeholder mapping in a service design workshop to some data that you can analyse or visualise. It involves creating an .xls dataset of nodes and links from the post-it notes added to worksheets by users
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
Join Yasmin Borain, Head of Experience Design at Publicis Sapient, and Jani Cortesini, Creative Strategy Lead at Google Zoo, for a hands-on workshop on how to use design to help achieve the 2030 Sustainable Development Goals.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). All organisations and individuals in the world have a responsibility to collaborate and make sure we achieve them together.
More and more, people want brands to make a positive contribution to society but it is also our responsibility as designers to make sure this happens through the products and services we create.
Don’t miss this inspiring and interactive day where you will learn how to use Design as a way of solving existing customer and business problems, that also contribute to the achievement of SDGs goals. You will learn more about the latest technology and inspiring case studies around sustainability from some major organisations, and you’ll also work on real client briefs and create solutions that will help organisations achieve customers, business and brand needs that have a real purpose.
This workshop will show you how to develop your strategic thinking around sustainability and brand purpose, to help brands connect people to values and have an impact in the world.
https://interaction20.ixda.org/program/06-designing-sustainable-brands
A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation AcademyService Design Network
We often talk about the future of Service Design. What will AI bring to it? How will machine learning change our practice? But often, we lack the basic understanding of our past. What’s the first service that ever existed in history? How old is really co-creation? In this fun talk, Daniele shares key stories about the history of our field. Starting with 10,000 BC up to 2019. This little journey will show how Service Design stole ideas from psychology, politics and even philosophy.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Presentation by Jemimah Njuki at the FAO-ILRI Workshop on Integrating Gender in Livestock Projects and Programs, ILRI, Addis Ababa, 22-25 November 2011.
Implementing a national vision. DigitalNZ presentation slides for JISC/UKOLN Survive or Thrive conference, Manchester, June 8th & 9th, 2010. Presented by Andy Neale
Wake-up Series: Empathy in a Business ContextOctavian Mihai
This is a short talk I gave about empathy in a business context.
more about me at www.octavianmihai.com and my company at www.jaimecandy.com
(CC) (BY:) do whatever you want and Attribution would be nice.
Design is all about value. It helps transfer value from one person to another. Design insures you have an experience: that at the end, you’re different than when you started. Design makes this difference, and like Babbage’s Difference Engine of yore, specific knobs and levers control how much value you can create with design.
In this presentation, we’ll learn how five levers — models, fidelity, audience, annotation, and velocity — work together. We’ll see how agile, lean, and waterfall teams apply these levers differently at different times to create different value from design.
Friday at work, you won’t be able to stop yourself from asking five, simple questions. You’ll be maximizing design value for every project you encounter.
Digital Conversations - Agile Creative TechnologyReading Room
The next phase of the digital communications revolution; the great collision of open source cloud technologies with agile, creative delivery", we will explore how digital leaders in government around the world are driving down costs and improving engagement by;
• employing new rapid digital delivery models in favour of the "big bang"
• applying user-centric thinking
• embracing open source tools for digital personalisation, optimisation and increased engagement
• personalising content for anonymous website visitors without the cost of big commercial software
The future belongs to a very different kind of person who understands where design really fits in the web process. When it comes to Universal Design and Accessibility, we should be asking 'why not?' rather than 'why?' This session will discuss ways Universal Design overcomes the obstacles in basic human communication and interactions in order to move people to action. Learn to overcome the limitations of the traditional definition of design, engage people, as well as communities, and create meaningful 'organizational stories' that relate to people regardless of their abilities.
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
Presented at Tech Jobs LA at Blankspaces, July 21, 2012
The growth of the Web and proliferation of mobile devices has created a huge opportunity for people who can design the look and behavior of digital products. This work spans single-person-single-device interactions through experiences that include multiple people, devices and locations. User Experience Designer (UXD), Interaction Designer (IxD), Information Architect (IA), Web Designer (WD)--whichever way you pitch your skill-set, this is truly a GREAT time be working in our field.
But--How do you showcase your talents succinctly and persuasively? What do recruiters and hiring managers look for in a great portfolio? This presentation shows you how
Going from Here to There: Transitioning into a UX Careerdpanarelli
A lot of people are curious about transitioning into the field of User Experience Design (UX). In this talk, I talk about a few different ways that you can transition into a UX career, be it grad school, night classes, or the ol' school of hard knocks, backed up by case studies. This talk was given at NoVA UX Meetup in the offices of AddThis, hosted by organizer Jim Lane.
[1 hr Lecture] Designing a Culture of Co-CreationTeresa Brazen
My talk at the Big (D)esign Conference 2012. Synopsis below.
Design doesn’t happen inside a vacuum. It happens inside teams, inside the context of relationships, inside physical spaces, inside organizations with very particular cultures. Ignore that intricate ecosystem, and you might as well give your project a death sentence.
Teresa Brazen will draw from her experience bringing this holistic outlook to the design process. Pulling from methods used in filmmaking, fine art, design research, facilitation, improv, and UX design, she crafts “intentional environments” for her teams and clients. These literal and figurative environments cultivate work that is actionable, co-created, co-owned, and much more likely to succeed in the world.
She’ll discuss the benefits of intentional environments, walk you through how to design them and share methods for keeping them activated throughout the design process. You’ll walk away understanding how to cultivate intentionality and inspire teams and clients along the way. But more importantly, you’ll have a powerful new framework that will enrich your entire design process.
For the Profit of Many – Designing Better For-Profit CompaniesChris Pallé
Talk was originally given at the RE:DESIGN Conference in Brooklyn, NY 4-28-2014 (redesignconference.com/conferences/uxd/)
The demand on businesses to think “socially” is evolving at a rapid pace. What was once good marketing to include something about a social cause on your Web site is no longer as impactful as threading it into the fabric of how you do business today. Come share in this conversation about B-Corporations and the implications pursuing this designation will have on your organization.
Presented by Mary Lukanuski at the Balanced Team Sunday Salon April 14, Pivotal Labs in NYC.
On the heels of The LeanUX Conference (#leanux14), Balanced Team held a one-day synthesizing symposium to share ideas, socialize, and continue the conversation.
For an event write-up, see http://pivotallabs.com/balanced-team-sunday-salon/
www.balancedteam.org
Start Empathy is a global
network of social entrepreneurs, educators, thought leaders, parents, young people, business leaders, journalists, universities, philanthropists and others who are connecting, collaborating, and aligning knowledge and resources to make empathy learning a norm, particularly in childhood.
Bulletproof Communication Techniques; A UX Strategist's GuidesSarah B. Nelson
The practice of user experience has grown more sophisticated, produced higher quality online products, and gained wider acceptance beyond the design community. Still, so many potentially wonderful experiences disappoint and many talented design teams are excluded from decisions that fundamentally affect the experience. Why? Two words: ineffective communication.
Attendees will learn specific, proven techniques that can be applied in their own work environment to streamline communication and build more team cohesion. Sarah will present a variety of tools and strategies that have proven useful and highly effective for building arguments, communicating clearly with stakeholders, building trust, and gaining a seat at the strategic table.
Attendees will leave empowered to apply these techniques in their own practice and develop their own tools to suit their personality and work environment.
Part I of the deck of slides from my workshop at UX Australia 2013 on place-making in cross-channel user experiences, previously a slightly different workshop at UX Lisbon 2012.
In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.
The title of this workshop is a reference to The Artist Is Present, a performance art piece by Marina Abramovic. Marina spent months at MOMA sitting silently across from a nearly endless series of museum visitors, some of whom broke into tears.
The notion of presence is a critical idea for those of us in user experience. At the risk of sounding like Yoda, presence is tied to self-knowing. During ten years of writing, lecturing and coaching on “interviewing users”, many of the questions that Steve Portigal receives are about controlling or influencing another person’s behavior. Yet these interactions with others are really about ourselves, what’s inside us, who we are.
Therapists, as part of their education, must go through therapy themselves. They are expected to achieve a certain level of insight about themselves — their biases, their discomforts, and so on. While we are not therapists, we go out and study people without that level of self-insight!
A lack of self-insight sometimes manifests itself as passion, commitment, or being driven by a mission. While those have their place, it’s easy to become blinded by what we can’t let ourselves see. Sometimes this shows up as discomfort at the micro level, when we react to something a user might tell us about themselves; sometimes it’s a macro issue, when we’re uncomfortable with people who hold different values, preferences, or beliefs than ourselves. And it crescendos as know-it-all douchebaggery, when we think our job is to tell other people what’s best for them — when phrases like “frictionless sharing” fall from our lips as naturally as “what time is dinner?”
In this workshop, you’ll tap into a new level of personal authenticity to unlock a powerful boon. Together, we’ll explore this point of view and participate in a range of exercises to learn more about these ideas — and about ourselves.
Implementing a national vision. DigitalNZ presentation slides for JISC/UKOLN Survive or Thrive conference, Manchester, June 8th & 9th, 2010. Presented by Andy Neale
Wake-up Series: Empathy in a Business ContextOctavian Mihai
This is a short talk I gave about empathy in a business context.
more about me at www.octavianmihai.com and my company at www.jaimecandy.com
(CC) (BY:) do whatever you want and Attribution would be nice.
Design is all about value. It helps transfer value from one person to another. Design insures you have an experience: that at the end, you’re different than when you started. Design makes this difference, and like Babbage’s Difference Engine of yore, specific knobs and levers control how much value you can create with design.
In this presentation, we’ll learn how five levers — models, fidelity, audience, annotation, and velocity — work together. We’ll see how agile, lean, and waterfall teams apply these levers differently at different times to create different value from design.
Friday at work, you won’t be able to stop yourself from asking five, simple questions. You’ll be maximizing design value for every project you encounter.
Digital Conversations - Agile Creative TechnologyReading Room
The next phase of the digital communications revolution; the great collision of open source cloud technologies with agile, creative delivery", we will explore how digital leaders in government around the world are driving down costs and improving engagement by;
• employing new rapid digital delivery models in favour of the "big bang"
• applying user-centric thinking
• embracing open source tools for digital personalisation, optimisation and increased engagement
• personalising content for anonymous website visitors without the cost of big commercial software
The future belongs to a very different kind of person who understands where design really fits in the web process. When it comes to Universal Design and Accessibility, we should be asking 'why not?' rather than 'why?' This session will discuss ways Universal Design overcomes the obstacles in basic human communication and interactions in order to move people to action. Learn to overcome the limitations of the traditional definition of design, engage people, as well as communities, and create meaningful 'organizational stories' that relate to people regardless of their abilities.
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
Presented at Tech Jobs LA at Blankspaces, July 21, 2012
The growth of the Web and proliferation of mobile devices has created a huge opportunity for people who can design the look and behavior of digital products. This work spans single-person-single-device interactions through experiences that include multiple people, devices and locations. User Experience Designer (UXD), Interaction Designer (IxD), Information Architect (IA), Web Designer (WD)--whichever way you pitch your skill-set, this is truly a GREAT time be working in our field.
But--How do you showcase your talents succinctly and persuasively? What do recruiters and hiring managers look for in a great portfolio? This presentation shows you how
Going from Here to There: Transitioning into a UX Careerdpanarelli
A lot of people are curious about transitioning into the field of User Experience Design (UX). In this talk, I talk about a few different ways that you can transition into a UX career, be it grad school, night classes, or the ol' school of hard knocks, backed up by case studies. This talk was given at NoVA UX Meetup in the offices of AddThis, hosted by organizer Jim Lane.
[1 hr Lecture] Designing a Culture of Co-CreationTeresa Brazen
My talk at the Big (D)esign Conference 2012. Synopsis below.
Design doesn’t happen inside a vacuum. It happens inside teams, inside the context of relationships, inside physical spaces, inside organizations with very particular cultures. Ignore that intricate ecosystem, and you might as well give your project a death sentence.
Teresa Brazen will draw from her experience bringing this holistic outlook to the design process. Pulling from methods used in filmmaking, fine art, design research, facilitation, improv, and UX design, she crafts “intentional environments” for her teams and clients. These literal and figurative environments cultivate work that is actionable, co-created, co-owned, and much more likely to succeed in the world.
She’ll discuss the benefits of intentional environments, walk you through how to design them and share methods for keeping them activated throughout the design process. You’ll walk away understanding how to cultivate intentionality and inspire teams and clients along the way. But more importantly, you’ll have a powerful new framework that will enrich your entire design process.
For the Profit of Many – Designing Better For-Profit CompaniesChris Pallé
Talk was originally given at the RE:DESIGN Conference in Brooklyn, NY 4-28-2014 (redesignconference.com/conferences/uxd/)
The demand on businesses to think “socially” is evolving at a rapid pace. What was once good marketing to include something about a social cause on your Web site is no longer as impactful as threading it into the fabric of how you do business today. Come share in this conversation about B-Corporations and the implications pursuing this designation will have on your organization.
Presented by Mary Lukanuski at the Balanced Team Sunday Salon April 14, Pivotal Labs in NYC.
On the heels of The LeanUX Conference (#leanux14), Balanced Team held a one-day synthesizing symposium to share ideas, socialize, and continue the conversation.
For an event write-up, see http://pivotallabs.com/balanced-team-sunday-salon/
www.balancedteam.org
Start Empathy is a global
network of social entrepreneurs, educators, thought leaders, parents, young people, business leaders, journalists, universities, philanthropists and others who are connecting, collaborating, and aligning knowledge and resources to make empathy learning a norm, particularly in childhood.
Bulletproof Communication Techniques; A UX Strategist's GuidesSarah B. Nelson
The practice of user experience has grown more sophisticated, produced higher quality online products, and gained wider acceptance beyond the design community. Still, so many potentially wonderful experiences disappoint and many talented design teams are excluded from decisions that fundamentally affect the experience. Why? Two words: ineffective communication.
Attendees will learn specific, proven techniques that can be applied in their own work environment to streamline communication and build more team cohesion. Sarah will present a variety of tools and strategies that have proven useful and highly effective for building arguments, communicating clearly with stakeholders, building trust, and gaining a seat at the strategic table.
Attendees will leave empowered to apply these techniques in their own practice and develop their own tools to suit their personality and work environment.
Part I of the deck of slides from my workshop at UX Australia 2013 on place-making in cross-channel user experiences, previously a slightly different workshop at UX Lisbon 2012.
In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.
The title of this workshop is a reference to The Artist Is Present, a performance art piece by Marina Abramovic. Marina spent months at MOMA sitting silently across from a nearly endless series of museum visitors, some of whom broke into tears.
The notion of presence is a critical idea for those of us in user experience. At the risk of sounding like Yoda, presence is tied to self-knowing. During ten years of writing, lecturing and coaching on “interviewing users”, many of the questions that Steve Portigal receives are about controlling or influencing another person’s behavior. Yet these interactions with others are really about ourselves, what’s inside us, who we are.
Therapists, as part of their education, must go through therapy themselves. They are expected to achieve a certain level of insight about themselves — their biases, their discomforts, and so on. While we are not therapists, we go out and study people without that level of self-insight!
A lack of self-insight sometimes manifests itself as passion, commitment, or being driven by a mission. While those have their place, it’s easy to become blinded by what we can’t let ourselves see. Sometimes this shows up as discomfort at the micro level, when we react to something a user might tell us about themselves; sometimes it’s a macro issue, when we’re uncomfortable with people who hold different values, preferences, or beliefs than ourselves. And it crescendos as know-it-all douchebaggery, when we think our job is to tell other people what’s best for them — when phrases like “frictionless sharing” fall from our lips as naturally as “what time is dinner?”
In this workshop, you’ll tap into a new level of personal authenticity to unlock a powerful boon. Together, we’ll explore this point of view and participate in a range of exercises to learn more about these ideas — and about ourselves.
The Epic of Gilgamesh. Exodus. The Odyssey. Lord of the Rings. Harry Potter. For as long as humans have been telling stories, those stories have taken a familiar shape: the quest.
This hasn’t changed as we’ve moved into digital spaces. Hooking users into an ongoing narrative of pursuit built around your mission is one of the most powerful ways to develop your voice, workflow, calendar, content architecture and strategy.
Yes, My tuatara loves to cha-cha: Improv, creativity and designUX New Zealand 2015
Speaker: Steve Portigal
Improv is not ‘stand-up comedy’ but a series of games that offer huge degrees of freedom within a set of constraints. During improv, we bring out quickly-understood-and-communicated rules of culture that are implicit, not explicit.
Design and improv have important similarities. Both practices involve collaboration and brainstorming; an emphasis on breakthrough thinking; in-the-moment aspects and ‘Aha!’ moments; a balance of process, structure, and unfettered creativity; an enormous unspoken interaction; and the need to learn upon reflection.
Playing with improv can help us to be more mindful of the power of listening, to create a more collaborative work culture, to develop our own creativity, and to warm up teammates and clients in workshops and design sessions.
In this interactive presentation, you’ll learn about improv, listening, and creativity, and how each supports the others. No tuatara's will be harmed.
Therapists, as part of their education, must go through therapy themselves. They are expected to achieve a certain level of insight about themselves – their biases, their discomforts, and so on. While we are not therapists, we go out and study people without that level of self-insight! A lack of self-insight sometimes manifests itself as passion, commitment, or being driven by a mission. While those have their place, it’s easy to become blinded by what we can’t let ourselves see. Sometimes this shows up as discomfort at the micro level, when we react to something a user might tell us about themselves; sometimes it’s a macro issue, when we’re uncomfortable with people who hold different values, preferences, or beliefs than ourselves. And it crescendos as know-it-all douchebaggery, when we think our job is to tell other people what’s best for them – when phrases like “frictionless sharing” fall from our lips as naturally as “what time is dinner?”
In this workshop we will delve into the concepts of presence and mindfulness and develop an understanding of how this informs how you engage with the world around you, as a designer and a professional and as a person.
Keynote from Interact 15, London.
Therapists, as part of their education, must go through therapy themselves. They are expected to achieve a certain level of insight about themselves – their biases, their discomforts, and so on. While we are not therapists, we go out and study people without that level of self-insight! A lack of self-insight sometimes manifests itself as passion, commitment, or being driven by a mission. While those have their place, it’s easy to become blinded by what we can’t let ourselves see. Sometimes this shows up as discomfort at the micro level, when we react to something a user might tell us about themselves; sometimes it’s a macro issue, when we’re uncomfortable with people who hold different values, preferences, or beliefs than ourselves. And it crescendos as know-it-all douchebaggery, when we think our job is to tell other people what’s best for them – when phrases like “frictionless sharing” fall from our lips as naturally as “what time is dinner?”
In this interactive talk we will delve into the concepts of presence and mindfulness and develop an understanding of how this informs how you engage with the world around you, as a designer, a professional, and a person.
This is a slightly amended version of a presentation that I gave in 2012. The occasion was a business networking conference in Ireland called BizCamp.
It exemplifies one of my key passions and methods, which is to take an obscure but potent idea from the academic world and apply it to the business world. This necessitates a bit of wordiness, but I’ve tried to spice it up and illustrate it as much as possible.
The title, however, is pure kick-ass!
Soft Skills Are Hard: A Journey To Healthier WorkSteve Portigal
From IxDA Seattle, part of a series of presentations and workshops done in collaboration with Dan Szuc. Steve speaks about the interpersonal, creative, and cognitive skill sets that are essential in innovative work cultures. Moving beyond tactical skills and overarching processes, the UX community is increasingly focusing on the role of the whole person in design and innovation. Steve describes the "muscles of innovation" that are needed for growth and success.
Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and DesignSteve Portigal
Improv is not "stand-up comedy." It is often presented series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out quickly-understood-and-communicated rules of culture that are implicit, not explicit. The activities of design (collaboration, creativity, and design research, for starters) have interesting similarities with improv: All have in-the-moment aspects; we learn upon reflection; there’s enormous unspoken interaction and there is often an "aha" moment. Design and improv also have important similarities: the need to collaborate and brainstorm, the importance of breakthrough thinking, the balance between process, structure, and unfettered creativity. Playing with improv can make us more mindful of the power of listening, and can be harnessed to create a more collaborative work culture, as a way to develop one’s own creativity, or to help warm up teammates and clients in workshops and design sessions. In this interactive presentation you will learn more about improv, listening, creativity, and how they all connect together to support one another. No iguanas will be harmed.
Co-creation brings groups together to jointly produce a mutually valued outcome.
Today’s business world: we meet to talk about what we’re going to do, we go off in our vacuum, we create something, we come back to review, we get feedback, we debate, we revise, and ultimately create something that doesn’t hit the mark from all sides. This is wildly inefficient and produces subpar products.
Pinaki Kathiari, co-founder of Local Wisdom and Stephen Garguillo, Senior Manager of Creative Engagement at Johnson & Johnson, have changed this model in their teams. Co-creation can be used with clients and agencies, companies and customers, between internal departments, basically any number multi disciplined teams looking to produce something.
In their talk 7 Do’s and Don’ts for Co-Creation, Stephen and Pinaki talk about the important aspects of how to bring people together to create fantastic outcomes. From knowing why and when you should co-create, to facilitation, and keeping a bias towards action, you’ll learn what it takes to produce awesome work together than hits the mark from all angles.
Therapists, as part of their education, must go through therapy themselves. They are expected to achieve a certain level of insight about themselves – their biases, their discomforts, and so on. While we are not therapists, we go out and study people without that level of self-insight! A lack of self-insight sometimes manifests itself as passion, commitment, or being driven by a mission. While those have their place, it’s easy to become blinded by what we can’t let ourselves see. Sometimes this shows up as discomfort at the micro level, when we react to something a user might tell us about themselves; sometimes it’s a macro issue, when we’re uncomfortable with people who hold different values, preferences, or beliefs than ourselves. And it crescendos as know-it-all douchebaggery, when we think our job is to tell other people what’s best for them – when phrases like “frictionless sharing” fall from our lips as naturally as “what time is dinner?”
In this interactive talk we will delve into the concepts of presence and mindfulness and develop an understanding of how this informs how you engage with the world around you, as a designer, a professional, and a person.
The old maxim says we should “Find a need and fill it;” while at a one level that is certainly true, even in this era of fetishized disruption, organizations seem to easily fall in love with the idea of being in the problem solving business. Steve will review a number of different mindsets for creating products and services, consider their benefits and risks, and challenge you to go beyond a fixing mentality.
One of the most persistent factors limiting the impact of user research in business is that projects often stop with a catalog of findings and implications rather than generating opportunities that directly enable the findings. We’ve long heard the lament, “Well, we got this report, and it just sat there. We didn’t know what to do with it.”
Ongoing acceptance of (and demand for) user research has increased the ranks of practitioners of all stripes who feel comfortable conducting research. But analysis and synthesis is a more slippery skill set, and we see how easy it is for teams to ignore (more out of frustration than anything malicious) data that doesn’t immediately seem actionable. This session describes a process to take control over synthesis and ideation by breaking it down into a manageable framework.
In this session, you'll:
Learn how to move from data to insights to opportunities.
Get techniques for generating ideas and strategies across a broad scope of business and design concerns.
Explore how to prioritize findings and create new opportunities.
User research: Uncovering compelling insights through interviewsSteve Portigal
Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it’s a skill we need to learn, because it’s based on skills we think we have (talking or even listening) and it’s not taught or reflected on.
In this workshop, we’ll consider how to frame the problem, when to use research in the design process, and the tactics for setting up a successful study. We will focus in detail on the interview itself, reviewing detailed techniques for listening and asking questions, then conclude with an engaging exercise to bring these best practices to life.
This workshop will show you how to:
Integrate mixed methods of research into solving a problem.
Develop increased empathy, a critical facet to meaningful interviews.
Derive useful results from interviews once you get participants to open up.
Stories make the world go round. As researchers, we love stories, and essentially it's our job to gather stories and to retell them. War Stories are stories about contextual user research and the inevitable mishaps that ensue are in turn bizarre, comic, tragic, and generally astonishing.
Steve will share some of the best stories from his book Doorbells, Danger, and Dead Batteries, examining the patterns and lessons they reveal. For a practice that isn’t always well understood or trusted, there’s pressure to only speak to the successes. But examining the human messiness of this work can help develop our skills and our community. Steve’s collection of stories fills a longstanding need for the design and research community—sharing what can go wrong in the real world.
Stories make the world go round. As people who do user research, we love stories. At its simplest, our job is to gather stories and to retell them. War Stories are stories about contextual user research (research out in the field) and the inevitable mishaps that ensue. These stories are in turn bizarre, comic, tragic and generally astonishing.
In this presentation, drawn from years of gathering war stories and his book “Doorbells, Danger, and Dead Batteries”, Steve will share some of the best stories, examine the patterns revealed by the stories, and articulate the different lessons revealed by this large collection of stories. Steve’s collection of stories fills a longstanding need for the design and research community; to share what can go wrong, because that’s the reality. For a practice that is not always well-understood or trusted, there’s pressure for us to only speak to the successes, but examining the human messiness of this work can help develop our skills and our community.
One of the most persistent factors limiting the impact of user research in business is that projects often stop with a catalog of findings and implications rather than generating opportunities that directly enable the findings. We’ve long heard the lament, “Well, we got this report, and it just sat there. We didn’t know what to do with it.”
But design research (or ethnography, or user research, or whatever the term du jour may be) has also become standard practice, as opposed to something exceptional or innovative. That means that designers are increasingly involved in using contextual research to inform their design work.
Ongoing acceptance of user research has increased the ranks of designers and others who feel comfortable conducting research. But analysis and synthesis is a more slippery skill set, and we see how easy it is for teams to ignore (more out of frustration than anything malicious) data that doesn’t immediately seem actionable. This workshop gives people the tools to take control over synthesis and ideation themselves by breaking it down into a manageable framework and process.
In this session, you'll:
Collaborate in teams to experience an effective framework for synthesizing raw field data.
Gain perspective on the difference between surface observations and deeper, interpreted insights.
Learn how to move from data to insights to opportunities.
Get techniques for generating ideas and strategies across a broad scope of business and design concerns.
Focus on individual and group analysis to create a top-line report.
Brainstorm on patterns, cluster analysis, and diagrams to rethink problems.
Prioritize findings and create new opportunities.
Stories make the world go round. As people who do user research, we love stories. At its simplest, our job is to gather stories and to retell them. War stories about contextual user research and the inevitable mishaps that ensue are in turn bizarre, comic, tragic, and generally astonishing.
Drawing from years spent gathering war stories and his book Doorbells, Danger, and Dead Batteries, Steve Portigal shares some of the best stories he’s collected, examining the patterns and lessons they reveal.
Steve’s collection of stories fills a longstanding need for the design and research community: sharing what can go wrong in the real world. For a practice that is not always well understood or trusted, there’s pressure to only speak to the successes, but examining the human messiness of this work can help develop our skills and our community.
Doorbells, Danger, and Dead Batteries: User Research War StoriesSteve Portigal
Stories make the world go round. As people who do user research, we love stories. At its simplest, our job is to gather stories and to retell them. War Stories are stories about contextual user research (research out in the field) and the inevitable mishaps that ensue. These stories are in turn bizarre, comic, tragic and generally astonishing.
Steve’s collection of stories fills a longstanding need for the design and research community; to share what can go wrong, because that’s the reality. For a practice that is not always well-understood or trusted, there’s pressure for us to only speak to the successes, but examining the human messiness of this work can help develop our skills and our community.
In this presentation, drawn from years of gathering war stories and his book “Doorbells, Danger, and Dead Batteries”, Steve will share some of the best stories, examine the patterns revealed by the stories, and articulate the different lessons revealed by this large collection of stories.
Doorbells, Danger, and Dead Batteries (Amuse 2016)Steve Portigal
Stories make the world go round. As user researchers, we love stories. At its simplest, our job is to gather stories and to retell them. War Stories are stories about contextual user research (research out in the field) and the inevitable mishaps that ensue. These stories are in turn bizarre, comic, tragic and generally astonishing.
Steve's collection of stories fills a longstanding need for the design and research community; to share what can go wrong, because that’s the reality. For a practice that is not always well-understood or trusted, there’s pressure for us to only speak to the successes, but examining the human messiness of this work can help develop our skills and our community.
In this presentation, Steve will share some of the best stories, examine the patterns revealed by the stories, and articulate the different lessons revealed by this large collection of stories.
Interviewing users is undeniably one of the most valuable user research tools. Yet, sometimes we forget that it's a skill we need to learn, because:
* It's based on skills we think we have (talking or even listening)
* It's not taught or reflected on
People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggest the wrong design or business responses, or miss the crucial nuance that points to opportunities for breakthrough innovation.
This talk will cover:
* Framing the research problem to have the most impact on the business
* What type of participants to recruit and how to find them
* Different methods for learning from interviewees
* Asking questions
* Listening and building rapport
* Analysing data from the field
Yes, My Tuatara Loves to Cha-Cha Improv, Creativity and DesignSteve Portigal
From UX New Zealand 2015 - Improv is not ‘stand-up comedy’ but a series of games that offer huge degrees of freedom within a set of constraints. During improv, we bring out quickly-understood-and-communicated rules of culture that are implicit, not explicit.
Design and improv have important similarities. Both practices involve collaboration and brainstorming; an emphasis on breakthrough thinking; in-the-moment aspects and ‘Aha!’ moments; a balance of process, structure, and unfettered creativity; an enormous unspoken interaction; and the need to learn upon reflection.
Playing with improv can help us to be more mindful of the power of listening, to create a more collaborative work culture, to develop our own creativity, and to warm up teammates and clients in workshops and design sessions.
In this interactive presentation, you’ll learn about improv, listening, and creativity, and how each supports the others. No tuataras will be harmed.
(from an event at IxDA SF with Dan Szuc and Jo Wong) Driving change is not as easy it sounds. Change is about people and is thus inherently messy. Coping with the mess means we must relate to, engage with and encourage people's thinking, feeling and acting as well as their actions. We already spend a reasonable proportion of our time influencing people we call collaborators, clients, stakeholders, bosses, customers (to name a few), although we may not always be aware we are doing it.
Together we will look at influence in work, question the language used during change and reflect on the various elements of influence that we too often fail to consider in our own aspirations. We will also look at frustrations and barriers that get in the way of the work we would prefer to be doing. Steve, Jo and Dan will lead a small exercise to help make the principles of influence more personally actionable.
In this interactive session, we'll work together on identifying and developing the interpersonal, creative, and cognitive skill sets that are essential in innovative work cultures.
[Slides and the accompanying audio posted at http://www.portigal.com/blog/designing-for-unmet-needs-my-presentation-from-warm-gun]
Don’t be surprised if Steve Portigal, author of Interviewing Users, invites himself to your family breakfast or follows hotel maintenance staff to the boiler room. For more than 15 years, he’s led hundreds of interviews that help clients understand customers and turn insights into design opportunities.
Steve knows that our success depends on letting the unmet needs of our audience shape our designs. Okay—but how do we hit a target we can’t see? How do we design for people who aren’t us? How do we solve for the complexity of those people?
Dig into the details, ditch the guesswork, and join Steve to engage deliberately with the people we’re designing for. Look at ways to acknowledge the complexity of your users. Offer solutions rooted in the connections you make with people. Get unstuck and discover opportunities for design that adds value.
[Slides and the accompanying audio posted at http://www.portigal.com/blog/designing-the-problem-my-keynote-from-isa14]
Too often we assume that doing research with users means checking in with them to get feedback on the solution we've already outlined. But the biggest value from research is in uncovering the crucial details of the problem that people have; the problem that we should be solving.
As the design practices mature within companies, they need to play an active role in driving the creation of new and innovative solutions to the real unmet needs that people have. In part, driving towards this maturity means looking at one's own culture and realizing the value of being open-minded and curious, not simply confident. This is a challenge to each of us personally and as leaders within our teams and communities.
I will speak about the importance of this evolution and offer some tips to help guide the changes.
EuroIA14 - Well, We've Done All This Research, Now What?Steve Portigal
One of the most persistent factors limiting the impact of user research in business is that projects often stop with a cataloging findings and implications rather than generating opportunities that directly enable the findings. We’ve long heard the lament “Well, we got this report and it just sat there. We didn’t know what to do with it.” But design research (or ethnography, or user research, or whatever the term du jour may be) has also become standard practice, as opposed to something exceptional or innovative. That means that designers are increasingly involved in using contextual research to inform their design work.
Ongoing acceptance of design research has increased the ranks of designers and others who feel comfortable conducting user research. But analysis and synthesis is a more slippery skill set, and we see how easy it is for teams to ignore (more out of frustration than anything malicious) data that doesn’t immediately seem actionable. This workshop gives people the tools to take control over synthesis and ideation themselves by breaking it down into a manageable framework and process.
Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it's a skill we need to learn, because:
● It's based on skills we think we have
● It's not taught or reflected on
People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative opportunities. Steve will share best practices for asking questions and listening and then lead a “safe” interviewing exercise.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
2. The Power of Bad Ideas ‹#› Portigal
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We help companies discover and
act on new insights about their
customers and themselves
Portigal
3. The Power of Bad Ideas ‹#› Portigal
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http://rosenfeldmedia.com/books/user-interviews/
4. The Power of Bad Ideas ‹#› Portigal
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Unleashing the bad-idea-
creative-impulse
Bad ideas, from the sketchbook
into the world
What can we do with all this?
Today
Who‟s bad? Shamone.
5. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleDTDT: What do ya mean by bad?
Bad is not the absence of good. It‟s not meh.
Bad ideas go beyond prompting "That's stupid!" to eliciting a
much stronger response.
Bad ideas are worse than ineffective, unpleasant,
unsuccessful, and ridiculous…they can also be dangerous,
immoral, and bad for business!
6. The Power of Bad Ideas ‹#› Portigal
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Bad Ideas in the Creative Process
7. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleExercise: Come up with a really bad idea
Write or sketch the worst
idea for a product, service,
feature that you can come
up with
Tweet your idea
use #MyBadIdea
8. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleExercise: Hand off your bad idea
Pass your bad idea to
someone else…
9. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleExercise: Hand off your bad idea
Pass your bad idea to
someone else…
Design the circumstances
where that bad idea
becomes a good one.
Tweet your reframe
use #MyGoodIdea
10. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleThe ideation process
Time
Pace of idea
generation
Addressing
needs with
low-hanging
fruit
11. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleDon‟t forget your second wind
Time
Pace of idea
generation
Addressing
needs with
low-hanging
fruit
Innovative
Breakthrough
Wacky
12. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBridging the humps
Time
Pace of idea
generation
Addressing
needs with
low-hanging
fruit
Innovative
Breakthrough
Wacky
13. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleWe need a safe place to enable bad ideas
Laugh at ideas, not people
Trust and listening foster
collaboration
If you don‟t create that safe
place for each other, this
creativity won‟t happen
14. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleTwo types of bad-idea-sharing
The tentative, unfinished
idea (“Okay, this isn‟t very
good but…”)
The deliberately zany idea!
Recognize and support each of these appropriately
15. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleThat makes me think of something else…
Learn to hear that impulse
where something presented
as a “bad idea” starts you
thinking...
16. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleMcDonald‟s Theory
I use a trick with co-workers when we‟re
trying to decide where to eat for lunch
and no one has any ideas. I recommend
McDonald‟s.
An interesting thing happens. Everyone
unanimously agrees that we can‟t
possibly go to McDonald‟s, and better
lunch suggestions emerge. Magic!
It‟s as if we’ve broken the ice with the
worst possible idea, and now that the
discussion has started, people suddenly
get very creative. I call it the McDonald‟s
Theory: people are inspired to come up
with good ideas to ward off bad ones.
17. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleCombinatorial Creativity
This is one vector for creativity, based on combining stuff
• Found in remix culture
For us, it‟s about how the brain wants to reorient and
redesign dissonance (e.g., a bad idea)
The bad idea is valuable because it‟s a trigger to generate
the next (possibly good) idea.
Good design has an element of surprise or
provocation, of grit in the emollient flow of appropriate
aesthetics. -- Gillian Crampton Smith
18. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleFrom improv: Yes, and…
Process words are insightful
• Throwing an idea
• Accepting offers
None of this great stuff
works if you respond with a
negative (e.g., reject the
offer)
All ideas are good; “bad”
ideas may create more
narrative advancement
Chris Miller emphasizes that your task in improv is to
make your partner look good.
19. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleImprov Dark Patterns
20. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleWhy is that a bad idea?
21. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleRehearsal Note: That Bad Choice Could Be Useful
22. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleDeep Thoughts About „Deep Thoughts‟
I brought in a bunch of “Deep
Thoughts” for my student poets to
read, discuss and, finally, imitate.
They produced some of their best
in-class writing to date: concrete,
specific, original. Like Handey,
they began with a form of writing
that traffics in phony
enlightenment and demonstrated
how the form is more often in
effect tranquilizing.
Kathleen Rooney in the NYT Magazine
23. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad ideas make great batting practice
Simply translating insights
into solutions (even bad
ones) is a win.
We build up understanding
of insights from working with
them.
24. The Power of Bad Ideas ‹#› Portigal
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When Bad Ideas Go Good
25. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBreaking Bad Ideas
26. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleSnakes. Why'd it have to be snakes?
Spielberg has a moment in those
transcripts, He‟s just sort of sitting
along, going along with Larry and
George. He‟s tossing some ideas out;
frankly, a bunch of them are bad.
You‟re thinking, “Gee, Steven
Spielberg has some bad ideas.” Feet of
clay, I‟m heartbroken somehow. And
then suddenly he goes “I have a great
idea. When he‟s in that temple he
should set off a booby trap and there
should be this enormous rolling boulder
that comes after him. And he‟s running
and this thing is just right behind him.”
And you go, “Oh my God, he really did
have a great idea, fully formed.”
Scriptnotes podcast
27. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleCow Clicker
The Curse of Cow Clicker
http://www.wired.com/magazine/2011/12/ff_cowclicker/all/
28. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleJotly
Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html
29. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleA joke in one context…
Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html
30. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleRock „n roll in the next
Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html
31. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleIsn‟t rock „n roll really about pursuing the bad idea?
Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html
32. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleAbraham Lincoln, Vampire Hunter
33. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleAbraham Lincoln, Vampire Hunter
Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html
34. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad and Good Food Ideas
35. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad and Good Food Ideas
36. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad and Good Food Ideas
37. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad and Good Food Ideas
38. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad ideas stay bad
39. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad is judged by the marketplace
40. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad is judged by the marketplace
41. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad ideas feed art
Mona Hatoum - Silence
Made of glass, this life-size crib
threatens any child in its care with
shattering collapse and inevitable
injury. In spite of its title, neither the
crib nor the child would be likely to
remain silent for long…She has
said, "I see furniture as being very
much about the body. It is usually
about giving it support and comfort,"
but Silence is part of a series of
furniture pieces the artist made
which are more hostile than
comforting.
42. The Power of Bad Ideas ‹#› Portigal
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(Bad) Idea Thinking
43. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleChallenging all of our assumptions
The site Big Think has a
series of provocations they
call Dangerous Ideas.
"These ideas may at first
seem shocking or counter-
intuitive—but they are worth
our attention, even if we end
up rejecting them."
44. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleSatire and social commentary
A Modest Proposal is the
classic example of a
deliberately bad idea used to
critique circumstances where
such an idea could even be
articulated.
45. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad ideas ignite our imagination
46. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad ideas ignite our imagination
47. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad ideas ignite our imagination
48. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad ideas ignite our imagination
49. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad ideas ignite our imagination
50. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleBad ideas ignite our imagination
51. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleComedy and tragedy
Appsurd: In Silicon Valley, It's Hard to Make a Joke
http://online.wsj.com/article/SB10001424052702303505504577404284117534706.html
52. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleThe horror. The horror.
53. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleThe horror. The horror.
54. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleContext is King
Open to surprises
Let your audience tell you
Engineers say “if it works, it‟s
not a stupid idea” (check this)
Consider your context in order
to assess
• Art
• Social change
• Entertainment
• $
• Technology
• Etc.
55. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleContext is King
Open to surprises
Let your audience tell you
Engineers say “if it works, it‟s
not a stupid idea” (check this)
Consider your context in order
to assess
• Art
• Social change
• Entertainment
• $
• Technology
• Etc.
56. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleLessons from ideas that might suck
Consider your context
Engineers say “If it's stupid but works, it's not stupid”
Be open to surprises from yourself and your audience
Wonder where it might lead
Consider your criteria for success
57. The Power of Bad Ideas ‹#› Portigal
Click to edit Master title styleThe sublime
and the
ridiculous are
often so
nearly
related, that
it is difficult
to class them
separately.
Thomas Paine,
The Age of
Reason, 1795
58. The Power of Bad Ideas ‹#› Portigal
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It’s such a fine line between stupid
and clever!
59. The Power of Bad Ideas ‹#› Portigal
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Portigal Consulting
www.portigal.com
@steveportigal
steve@portigal.com
+1-415-894-2001
Thank you!