The document discusses design thinking and its process. It explains that design thinking involves examining a problem, gathering insights from interviews, reframing the problem, generating and iterating on solutions, testing solutions and getting feedback to learn and improve designs. The example used is having partners design wallets, interview each other, and redesign wallets based on insights to better understand the design thinking process.

1. designThinking

2. What is DESIGN?

3. examples

4. over $500M in sales
There has got to be a better way to clean a
floor. Current mops are the cleaning equivalent
of the horse drawn carriage – where’s the car?

5. 12 million new customers
$3.1 Billion in Savings

7. Enough talk..!

8. Let’s design something...!

9. Design the ideal wallet

11. What did you design?

12. You created YOUR bias

13. Let’s try it differently...

14. Examine your PARTNER’s Wallet.
Interview them.
repeat.
6 min (2 sessions x 3 minutes each)
Examine and Interview

15. 6 min (2 sessions x 3 minutes each)
Examine and Interview

16. Re-Frame the Problem

17. Um... What’s a reframe?

18. A $1,000,000 Mistake

19. A $1,000,000 Mistake
education

22. generate solutions

24. get feedback. learn. Iterate.

27. make. test. learn.

30. Explore your team’s creations

31. This is design

33. design the wallet.

34. interview. insights. reframe.
WHO DID
YOU DESIGN
FOR?

35. WHO DID
YOU DESIGN
FOR?

36. $237M in 2012

37. ideate.

38. iterate. Feedback.

39. test. learn.
reflect.

40. B.A.
Challenge solution

41. B.A.
Challenge solution

42. How to apply this?

43. Go forth and be Designers