The document discusses how enterprises can adopt lean and agile principles from startups to become more innovative, customer-driven organizations. It advocates for an approach called User-Driven Development which emphasizes building minimum viable products, obtaining early user feedback through frequent experiments and iterations, and focusing on delivering value to customers over rigid plans and processes. The document provides examples of tools and frameworks that can help large enterprises transition to being more startup-like through practices such as just-in-time planning, engaging employees and users collaboratively, and making data-driven decisions.

1. Alline Watkins
UserDrivenDev.com
USER
Driven
Development
& The Lean Enterprise

2. Alline Watkins
some enterprises worked:
some startups envolved:
Brazilian Govern some presentations at:

3. 80%
of the software
developed is
being wasted
IAG Consulting, 2008
CHAOS Report Standish Group 2002 &

4. +
ENTERPRISES
STARTUPS
USER
Driven.
Development

5.
ENTERPRISES STARTUPS
Experience Engaged Employess
Large Scale view Focus on cost reduction
Stability Adaptability
Customers ≠ Users Customers = Users

6. Lean Startup Topics
● Customer Development
● Uncertainty
● Minimum Viable Product
● Build-Measure-Learn Loop
● Product-Market Fit

7. Customer Development Tools
LEAN UX
PROBLEM MATRIX
KANBAN BOARD
for Customer Dev
CustDevFramework.com

8. "A startup is a human
institution designed to
deliver a new
product or service under
conditions of extreme
uncertainty"
StartupLessonsLearned.com
"Unless some of you have been
working in a specific domain in the
last 20 years or so, the odds are
anything you are thinking about
customers and markets are nothing
more than a guess."
Steve Blank

9. Experiments & Minimum Viable Product

10. "For many events, roughly 80% of the effects
come from 20% of the causes." (Pareto Principle)

11. Build
Minimum amount of tasks (MVP) The
(just enough to support the next Build-Measure-Learn
conversation with the end users) Loop
Measure
How the end users are using the
software. (early-adopters)
(in a production environment)
Learn
Stay open to the new
directions revealed by end users.
(avoid getting stuck to
your Product Backlog)
Weekly !

12. MINDSETS

14. HACKING
AGILE

15. Cut the fat.
“Lean”, is a production practice
that considers the expenditure of
resources for any goal other than the
creation of value for the end customer
to be wasteful, and thus a target for
elimination.” (From Wikipedia)
Lean = preserving value with less work.

16. Product Backlog, No More!
Plan for the current iteration
No Upfront Planning

18. "Teams should adjust what they are doing based on
what team members learn directly from their efforts."

20. Attending meetings lowers IQ

21. The UDD Process

22. Ideation

23. Small Improvements Meeting
"Startup" Team
TED video
It's
OK
to
Experiment

24. Task Breakout
Just let Developers do it in real-time.

25. Development
Full-time status exposed

26. User Experience
Early Adopters

27. Metrics Vanity
Payments
Logins
Visits
Satisfaction
Clicks
Access
Usage
Returns Performance
INNOVATION ACCOUNTING

28. Minimum Viable
No backlog Product
No Hierarchy "Startup" Team
No Tasking
Small
Improvements
No estimation
Task Recycling
No Def of Done
Waste Not Usage Metrics

30. A Real Lean Enterprise
Enterprise software
Innovative
Uncertain
Agile Methodology
Developers + Users
Well Defined Vision
Lean UX
Customers Interviews
Minimum Viable Product
Build-Measure-Learn Loop
http://www.youtube.com/watch?v=szr0ezLyQHY

31. FEEDBACK , PLEASE !
UserDrivenDev.com

32. alline.oliveira@gmail.com

33. "You gotta start with the customer experience and
works backward to the technology. You can’t start with
the technology and try to figure out where you are going
to sell it."
"Some mistakes will be made
along the way. That’s good because
at least some decisions are being
made along the way. And we’ll find
the mistakes and we’ll fix them."
Steve Jobs, WWDC 1997