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Going From Here to There
Transitioning Into UX!
David Panarelli!
NoVA UX!
May, 21 2014
here
flickr/hugo90
17 Ways to Totally Transition
Into UX. #8 Is So Crazy OMG
I Can’t Even
Let’s talk about you.
I'm a visual designer, how do I move into UX/interface design?
I work for the government, how do I get a UX job in the private
sector?
I'm a developer and build interfaces, I'd like to learn how to design
them too.
I'm a student and don't have much of a portfolio yet, how do I get
my first UX job if they want to see my portfolio to get hired?
How do I move into something more strategic? That’s UX, right?
here there
flickr/hugo90
Let’s talk about there.
Here’s what UXers do:
1. Learn about a problem, and how it 

affects people."
2. Design the best solution.
User Experience Design
User Experience Design
How people feel when
using a product.
A rendering of an
intended experience.
User Experience Design
It’s called empathy. And it’s important.
Make sure that the people making
things build something people really
need and enjoy.
User Experience Design
Process
Process
User Experience Design
The UX field includes multiple disciplines
User Research

Content Strategy

Information Architecture

Interaction Design

Visual Design

Usability Evaluation
ht/ Nick Fink, @nickf http://www.slideshare.net/nickf/the-ux-disciplines
Think about which UX
discipline interests you…
User Research

Content Strategy

Information Architecture
Interaction Design

Visual Design

Usability Evaluation
Who does UX?
Who does UX? Lots of people.
User Researcher

Identifies user behaviors, goals and
needs through interviews, studies and
surveys
Content Strategist

Audits, reviews, creates, and governs the
production of content in a system
Information Architect (IA)

Defines the structure of a system, how
content is described, organized and
discovered
Interaction Designer (IxD/UX Designer)

Defines interactions, user flows,
wireframes, and affordances of a system
UI Developer

Builds the system by interpreting the
functional specification, sitemaps,
wireframes while working within technical
constraints
Visual Design

Designs and maintains appropriate visual
styles in service of the overall experience
of a product or service
Who does UX?
The work differs from place to place.
Small
Product
Small 

Agency Big Agency
Big Product
Federal
more agile more waterfall
more generalized more specialized
less bureaucracy more bureaucracy
Think about these factors and how
they affect the way you work…
There is more than one there.
And that’s OK.
A career change is a direction,
not a destination.
here there
flickr/hugo90
There are options.
School: grad/undergrad"
Night School"
School of Hard Knocks
School: grad/undergrad
Jen Briselli
@jbriselli
Jen Briselli
@jbriselli
“I'm using all the same brain
muscles I used as a physics
major and a high school teacher,
believe it or not. 



UX is more of a mindset than a
methodology or field, I think."
Timeline: 2 years
Grad School
Curriculum they tell you what to know
Community students and teachers
Network hiring companies, access
Work projects and practice
Focus it’s your job, and it’s intense
Night School
Kenji Bohlin
@kenjisan
Kenji Bohlin
@kenjisan
“You don't know what you don't
know… I went into it thinking UX was
one thing… and realized it was all
encompassing. 



That's an important lesson that I
didn't know I needed.”
Timeline: 1 year
Night School
Curriculum they tell you what to know
Some Community students and teachers
Network hiring companies, access
Work projects and practice
Balance life-work-school
School of Hard Knocks*
*not that hard
THIS GUY
Restless curious, focused on people, problem solving"
Followed an interest social web"
Shared what I knew speaking"
Took on extra work the extra mile"
Met other designers at a conference events"
Found a mentor brent!"
Learned the deliverables wireframes, personas"
Read everything I could books, books, books"
More Sharing blogging"
Took on a job challenge an opportunity"
Feelings of doubt i didn’t know what i was doing"
Non-stop learning onward and upward
Timeline: 2 years
Hard Knocks
No Curriculum figure it out
Make a Community colleagues, co-workers
Network find people and follow up
Work taking on new skills, it’s complicated
Balance life-work-work-work
flickr/hugo90
Common Threads
Don’t start from scratch
flickr/tinkerszone
take the work you’ve done so far
break it down into basic skills
find where those skills fit in
User Researcher

Identifies user behaviors, goals and
needs through interviews, studies and
surveys
Content Strategist

Audits, reviews, creates, and governs the
production of content in a system
Information Architect (IA)

Defines the structure of a system, how
content is described, organized and
discovered
Interaction Designer (IxD/UX Designer)

Defines interactions, user flows,
wireframes, and affordances of a system
UI Developer

Builds the system by interpreting the
functional specification, sitemaps,
wireframes while working within technical
constraints
Visual Design

Designs and maintains appropriate visual
styles in service of the overall experience
of a product or service
Who does UX?
User Researcher

research, analysis, written
communication, spoken communication

Content Strategist

analysis, written communication, excel.
see the big picture
Information Architect (IA)

systemic thinking, visualization, written
communication, puzzle-oriented, see the
big picture
Interaction Designer (IxD/UX Designer)

familiar with technology, puzzle-oriented,
visualization skills, see the big picture
UI Developer

knows the codes, love the code, stay
current, see the big picture

Visual Design

loves design systems, attention to detail,
visualization, typography, color theory
Who does UX?
Hunger
flickr/tinkerszone
Hunger for challenges
flickr/scarygami
Hunger for helping people
flickr/tinkerszone
Reading
Reading
Community: Events
Community: Mentor
find someone you look up to
Ixd, IAI mentorship programs
Community: Team
reach out to your co-workers
reach out to your friends
Sharing
blog it, baby
online portfolio
speaking
telling the story is as important as the work
make your intentions clear
reach out to the right people
add to existing projects
implement new practices
Work your work projects
Work your own projects
How to do your own project
think of a person
learn about their problem
diagram the problem
identify pain points
sketch out ideas to solve the problem
prototype a solution
show it to that person
refine it, based on their suggestions
iterate
show it to everyone
The Common Threads
Don’t start from scratch understand your skills"
Hunger helping people…problem solving
Reading practical guides…theory behind the work"
Community events…teams…mentor
Sharing portfolio…blog…speaking
Work self-assigned projects…more work at work
flickr/hugo90
Be careful, but never be afraid.
don’t hate. iterate.
Thanks!
David Panarelli
david.panarelli@gmail.com
@dpan
dpan.co
Ask me a question!
and now…
Going from Here to There: Transitioning into a UX Career

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Going from Here to There: Transitioning into a UX Career

  • 1. Going From Here to There Transitioning Into UX! David Panarelli! NoVA UX! May, 21 2014
  • 3. 17 Ways to Totally Transition Into UX. #8 Is So Crazy OMG I Can’t Even
  • 5. I'm a visual designer, how do I move into UX/interface design? I work for the government, how do I get a UX job in the private sector? I'm a developer and build interfaces, I'd like to learn how to design them too. I'm a student and don't have much of a portfolio yet, how do I get my first UX job if they want to see my portfolio to get hired? How do I move into something more strategic? That’s UX, right?
  • 9. 1. Learn about a problem, and how it 
 affects people." 2. Design the best solution.
  • 11. User Experience Design How people feel when using a product. A rendering of an intended experience.
  • 12. User Experience Design It’s called empathy. And it’s important. Make sure that the people making things build something people really need and enjoy.
  • 16. User Experience Design The UX field includes multiple disciplines User Research
 Content Strategy
 Information Architecture
 Interaction Design
 Visual Design
 Usability Evaluation ht/ Nick Fink, @nickf http://www.slideshare.net/nickf/the-ux-disciplines
  • 17. Think about which UX discipline interests you… User Research
 Content Strategy
 Information Architecture Interaction Design
 Visual Design
 Usability Evaluation
  • 19. Who does UX? Lots of people.
  • 20. User Researcher
 Identifies user behaviors, goals and needs through interviews, studies and surveys Content Strategist
 Audits, reviews, creates, and governs the production of content in a system Information Architect (IA)
 Defines the structure of a system, how content is described, organized and discovered Interaction Designer (IxD/UX Designer)
 Defines interactions, user flows, wireframes, and affordances of a system UI Developer
 Builds the system by interpreting the functional specification, sitemaps, wireframes while working within technical constraints Visual Design
 Designs and maintains appropriate visual styles in service of the overall experience of a product or service Who does UX?
  • 21. The work differs from place to place.
  • 22. Small Product Small 
 Agency Big Agency Big Product Federal more agile more waterfall more generalized more specialized less bureaucracy more bureaucracy
  • 23. Think about these factors and how they affect the way you work…
  • 24. There is more than one there. And that’s OK.
  • 25. A career change is a direction, not a destination.
  • 31. Jen Briselli @jbriselli “I'm using all the same brain muscles I used as a physics major and a high school teacher, believe it or not. 
 
 UX is more of a mindset than a methodology or field, I think."
  • 33. Grad School Curriculum they tell you what to know Community students and teachers Network hiring companies, access Work projects and practice Focus it’s your job, and it’s intense
  • 36. Kenji Bohlin @kenjisan “You don't know what you don't know… I went into it thinking UX was one thing… and realized it was all encompassing. 
 
 That's an important lesson that I didn't know I needed.”
  • 38. Night School Curriculum they tell you what to know Some Community students and teachers Network hiring companies, access Work projects and practice Balance life-work-school
  • 39. School of Hard Knocks* *not that hard
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. Restless curious, focused on people, problem solving" Followed an interest social web" Shared what I knew speaking" Took on extra work the extra mile" Met other designers at a conference events" Found a mentor brent!" Learned the deliverables wireframes, personas" Read everything I could books, books, books" More Sharing blogging" Took on a job challenge an opportunity" Feelings of doubt i didn’t know what i was doing" Non-stop learning onward and upward
  • 48. Hard Knocks No Curriculum figure it out Make a Community colleagues, co-workers Network find people and follow up Work taking on new skills, it’s complicated Balance life-work-work-work
  • 50.
  • 51.
  • 53. Don’t start from scratch flickr/tinkerszone take the work you’ve done so far break it down into basic skills find where those skills fit in
  • 54. User Researcher
 Identifies user behaviors, goals and needs through interviews, studies and surveys Content Strategist
 Audits, reviews, creates, and governs the production of content in a system Information Architect (IA)
 Defines the structure of a system, how content is described, organized and discovered Interaction Designer (IxD/UX Designer)
 Defines interactions, user flows, wireframes, and affordances of a system UI Developer
 Builds the system by interpreting the functional specification, sitemaps, wireframes while working within technical constraints Visual Design
 Designs and maintains appropriate visual styles in service of the overall experience of a product or service Who does UX?
  • 55. User Researcher
 research, analysis, written communication, spoken communication
 Content Strategist
 analysis, written communication, excel. see the big picture Information Architect (IA)
 systemic thinking, visualization, written communication, puzzle-oriented, see the big picture Interaction Designer (IxD/UX Designer)
 familiar with technology, puzzle-oriented, visualization skills, see the big picture UI Developer
 knows the codes, love the code, stay current, see the big picture
 Visual Design
 loves design systems, attention to detail, visualization, typography, color theory Who does UX?
  • 58. Hunger for helping people flickr/tinkerszone
  • 62. Community: Mentor find someone you look up to Ixd, IAI mentorship programs
  • 63. Community: Team reach out to your co-workers reach out to your friends
  • 64. Sharing blog it, baby online portfolio speaking telling the story is as important as the work
  • 65. make your intentions clear reach out to the right people add to existing projects implement new practices Work your work projects
  • 66. Work your own projects
  • 67. How to do your own project think of a person learn about their problem diagram the problem identify pain points sketch out ideas to solve the problem prototype a solution show it to that person refine it, based on their suggestions iterate show it to everyone
  • 68. The Common Threads Don’t start from scratch understand your skills" Hunger helping people…problem solving Reading practical guides…theory behind the work" Community events…teams…mentor Sharing portfolio…blog…speaking Work self-assigned projects…more work at work
  • 69.
  • 71. Be careful, but never be afraid.
  • 72.
  • 73. don’t hate. iterate. Thanks! David Panarelli david.panarelli@gmail.com @dpan dpan.co
  • 74. Ask me a question!