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Product Innovation with SCAMPER
Kumar Sindhurakshit | Innovative Product Design and Development Methods | 02/11/2016
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 1
Contents
Introduction..................................................................................................................................................................................................2
Case Study: Innovation in Fixed Line Telephone ..................................................................................................................................2
Substitute: Cicular Dial to Push Button ...............................................................................................................................................3
Combine: Speaker and mic in one handle .......................................................................................................................................... 4
Adapt: Display for Call Information.....................................................................................................................................................5
Magnify: Mobility................................................................................................................................................................................... 6
Put to other use: Non Voice Services...................................................................................................................................................7
Eliminate: Atenna and Base Station Dial Pad................................................................................................................................... 8
Rearrange: For Usability and Styling................................................................................................................................................... 9
Complete SCAMPER: Smart Phone Revolution................................................................................................................................ 10
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 2
Introduction
SCAMPER is a productive and versatile technique for generating innovative ideas for a product or service, it forces us to think about
solution design from seven different prospective.
The seven prospective are as mentioned below –
Substitute: What component of the product or service we can substitute?
Combine: How can we combine this product or services with other products or services?
Adapt: What others ides from elsewhere can we alter or adapt?
Maximize/Minimize: How can we greatly enlarge or greatly reduce any component?
Put to other use: What completely different use can we have for our product?
Eliminate: What elements of the product or service can be eliminated?
Rearrange or Reverse: How can we rearrange the product or reverse the process?
Case Study: Innovation in Fixed Line Telephone
In this case Study will see how SCAMPER concept has been applied in innovative product design for telephone. Although there has
been many changes in telephone only key innovative changes are considered and highlighted.
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 3
SUBSTITUTE: CICULAR DIAL TO PUSH BUTTON
SUBSTITUTE
Substitute the
rotatory dial pad
with push button
key pad for
convenient usage.
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 4
COMBINE: SPEAKER AND MIC IN ONE HANDLE
COMBINE
Separate
speaker and
mike are
combined in
one handle bar
for convenience
and
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 5
ADAPT: DISPLAY FOR CALL INFORMATION
ADAPT/ADD
LCD adapted for
information
display like
Caller ID, Call
history, Dialed #
etc.
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 6
MAGNIFY: MOBILITY
Convenience of use
has been
significantly
magnified by adding
wireless handset to
fixed line phone
along.
MAGNIFY
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 7
PUT TO OTHER USE: NON VOICE SERVICES
Telephony network which was originally designed for voice communication between two
individuals has been not put to many other usage like booking gas , railway enquiry and
many other automated voice response ((AVR) based applications. Telephone network has
been also extended as data network /internet leading complete digital transformation
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 8
ELIMINATE: ATENNA AND BASE STATION DIAL PAD
ELIMINATE
Eliminate external
antenna with
improved
technology (internal
antenna), eliminate
based station dial
pad as it is not very
useful.
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 9
REARRANGE: FOR USABILITY AND STYLING
Rearrange base
station for usability
and style, overall
rearranged shape
and styling. Bigger
display usage of icon
for effectiveness
REARRANGE
Kumar Sindhurakshit Innovative Product Design and Development Methods Page 10
COMPLETE SCAMPER: SMART PHONE REVOLUTION
Revolution of smart phones is an extraordinary example of SCAMPER almost all dimensions are leveraged in the evolution of Smart
phone form a dumb mobile phone. As sown in the diagram below

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Product Innovation with SCAMPER

  • 1. Product Innovation with SCAMPER Kumar Sindhurakshit | Innovative Product Design and Development Methods | 02/11/2016
  • 2. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 1 Contents Introduction..................................................................................................................................................................................................2 Case Study: Innovation in Fixed Line Telephone ..................................................................................................................................2 Substitute: Cicular Dial to Push Button ...............................................................................................................................................3 Combine: Speaker and mic in one handle .......................................................................................................................................... 4 Adapt: Display for Call Information.....................................................................................................................................................5 Magnify: Mobility................................................................................................................................................................................... 6 Put to other use: Non Voice Services...................................................................................................................................................7 Eliminate: Atenna and Base Station Dial Pad................................................................................................................................... 8 Rearrange: For Usability and Styling................................................................................................................................................... 9 Complete SCAMPER: Smart Phone Revolution................................................................................................................................ 10
  • 3. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 2 Introduction SCAMPER is a productive and versatile technique for generating innovative ideas for a product or service, it forces us to think about solution design from seven different prospective. The seven prospective are as mentioned below – Substitute: What component of the product or service we can substitute? Combine: How can we combine this product or services with other products or services? Adapt: What others ides from elsewhere can we alter or adapt? Maximize/Minimize: How can we greatly enlarge or greatly reduce any component? Put to other use: What completely different use can we have for our product? Eliminate: What elements of the product or service can be eliminated? Rearrange or Reverse: How can we rearrange the product or reverse the process? Case Study: Innovation in Fixed Line Telephone In this case Study will see how SCAMPER concept has been applied in innovative product design for telephone. Although there has been many changes in telephone only key innovative changes are considered and highlighted.
  • 4. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 3 SUBSTITUTE: CICULAR DIAL TO PUSH BUTTON SUBSTITUTE Substitute the rotatory dial pad with push button key pad for convenient usage.
  • 5. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 4 COMBINE: SPEAKER AND MIC IN ONE HANDLE COMBINE Separate speaker and mike are combined in one handle bar for convenience and
  • 6. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 5 ADAPT: DISPLAY FOR CALL INFORMATION ADAPT/ADD LCD adapted for information display like Caller ID, Call history, Dialed # etc.
  • 7. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 6 MAGNIFY: MOBILITY Convenience of use has been significantly magnified by adding wireless handset to fixed line phone along. MAGNIFY
  • 8. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 7 PUT TO OTHER USE: NON VOICE SERVICES Telephony network which was originally designed for voice communication between two individuals has been not put to many other usage like booking gas , railway enquiry and many other automated voice response ((AVR) based applications. Telephone network has been also extended as data network /internet leading complete digital transformation
  • 9. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 8 ELIMINATE: ATENNA AND BASE STATION DIAL PAD ELIMINATE Eliminate external antenna with improved technology (internal antenna), eliminate based station dial pad as it is not very useful.
  • 10. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 9 REARRANGE: FOR USABILITY AND STYLING Rearrange base station for usability and style, overall rearranged shape and styling. Bigger display usage of icon for effectiveness REARRANGE
  • 11. Kumar Sindhurakshit Innovative Product Design and Development Methods Page 10 COMPLETE SCAMPER: SMART PHONE REVOLUTION Revolution of smart phones is an extraordinary example of SCAMPER almost all dimensions are leveraged in the evolution of Smart phone form a dumb mobile phone. As sown in the diagram below