Lesson slides on using SCAMPER as an Ideation technique

1. IDEATION
SCAMPER

2. SCAMPER
• SCAMPER is a method used to explore shapes and form.

3. SCAMPER VIDEO
https://www.youtube.com/watch?v=G8w0rJhztJ4

4. SCAMPER

5. S- Substitute
 Typical questions:
• What can I substitute to makean improvement?
• What if I swap this for that and see what happens?
• How can I substitute the components , materials or functions
of theproducts?

6. C- Combine
 Typical questions:
• What materials, features, processes,products or components
can I combine?
• Where can I build synergy?

7. A- Adapt
 Typical questions:
• What part of the productcould I change?
• And in exchange for what?
• What if I were to change the characteristics of a component?

8. M- Modify, Magnify, Minify
 Typical questions:
• What happens if Iwarp or exaggerate a feature or component?
• What will happenif I modify theprocessin someway?

9. P-Put to other use
 Typical questions:
• What other market could I use this product in?
• Who else might be able to use it?

10. E-Eliminate
 Typical questions:
• What would happenif I removeda component or part of it?
• How elsewould I achieve the solution without the normal
way of doing it?

11. R- Reverse, Rearrange
 Typical questions:
 Think of whatyou would doif part of your product or process
workedin reverseor done in a different order.What would
you do if you had to do it in reverse?You can use this to see
your problem from different angles and come up with new
ideas.

12. Example of using SCAMPER
• Step 1: Choose an existing product (unrelated to your
idea) from your own research
Air purifier

13. Step 2: Use S - Substitute
Remove base
What can we substitute?
Which part of the product can we replace it with?

14. Step 2: Use S - Substitute
Substitute with wheels?

15. Substitute base with wheels
Step 2: Use S - Substitute

16. Step 3: Use E – Eliminate
Eliminate the unnecessary part
What can we eliminate that is not important?
Which part can we remove to value-add to the design?

17. Step 3: Use E – Eliminate
Looks like a holder?

18. Step 3: Use E – Eliminate
Can we store something here?

19. Step 4: Use C - Combine
Combine function of adding a phone holder
Camera facing this way
What functions or features can we add to the product?

20. Step 5: Use M - Modify
Remove unwanted part
Can we modify the design to make it easier for the user to use the product?

21. Step 6: Use R - Rearrange
Rearrange position of phone
Is there a way where we can rearrange or reverse the position of the parts?

22. Step 7: Use M - Modify
Modify idea to add a stopper to
prevent phone from coming out
Camera facing this way
Can we change the way we use the product so that it is more safe to use?

23. Step 8: Use A – Adapt to surroundings
What if video is taken in landscape mode?
Product is rotated 90 degrees

24. Step 8: Use A – Adapt to surroundings
Do we need to change the position of certain parts so as to adapt to the function?
Wheels to be repositioned?

25. Step 8: Use A – Adapt to surroundings
Wheels repositioned to adapt to landscape mode

26. Phone may slide out
Step 9: Use P – Put to other use
Redesign the holder?
Can we put other features or functions to the product?

27. Step 9: Use P – Put to other use
How can we redesign the holder so that the phone will not slide out easily?
Can the holder also cater to different phone models?

28. Step 9: Use P – Put to other use
Phone is able to slide in and out of product
Clamp is able to change size to cater to different size of phone
Possibilities are endless, you can still SCAMPER on!

29. Exercise 1
• Using the product shown below, use the SCAMPER
technique to morph it to your own product.

30. Exercise 2
• Bring a product from home and sketch it. Then, use the
SCAMPER technique to transform it to your own product.

31. Exercise 3
• Find another product not related to the project and use
the SCAMPER technique to morph to your product.