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Brainstorming - the SCAMPER method

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The 7 parts of this brainstorm method includes:
- Substitute.
- Combine.
- Add / adapt.
- Modify / maximize / minimize.
- Put to other use.
- Eliminate.
- Rearrange or reverse.

Published in: Business, Technology

Brainstorming - the SCAMPER method

  1. 1. Brainstorming The SCAMPER method
  2. 2. Substitute Combine Add / adapt Modify / maximize / minimize Put to other use Eliminate Rearrange or reverse
  3. 3. Question # 1 What can we substitute?
  4. 4. Examples of questions to ask  What other purpose?  What other values?  What other products / services?  What other competencies?  What other technologies?  What other methods?  What other times?  What other places?  What other shapes / colours?  What other components / materials / parts?
  5. 5. Question # 2 What can we combine?
  6. 6. A keyboard combined with solar panels. http://www.logitech.com/
  7. 7. A closet combined with a mirror.
  8. 8. A table combined with a lamp
  9. 9. Questions to ask  What technologies can be combined?  What parts / materials can be combined?  What people can be combined?
  10. 10. Question # 3 What can we add or adapt?
  11. 11. http://urbanfarmers.com/productsservices/uf-globe/ What can happen when a greenhouse is added to the roof of a supermarket or farmer’s market?
  12. 12. Questions to ask  What ideas outside my field can I use / add?  What products / services can I learn from?  What people can I learn from?  What different contexts can I put my concept in?  Which extra function can be added?  What photo or sound can be added?  What color or form can be added?
  13. 13. Question # 4 What can we modify, maximize and/or minimize?
  14. 14. Questions to ask  What can be made larger / taller / bigger?  What can be exaggerated / overstated?  What can be made smaller / lighter?  What can be duplicated / repeated?  What can be increased in frequency?
  15. 15. Serve yourself, pay what you think is fair. Thank you very much in advance for your crowdfunding contribution. When you give a tip / donate, you help to 1. keep content openly accessible for anyone. 2. keep content free of advertisements. 3. support ongoing development - including updates to existing content and creation of new content. http://www.frankcalberg.com/payment
  16. 16. Question # 5 What can we put to other use?
  17. 17. A butter holder put to other use as a soap holder
  18. 18. A bicycle put to other use as a wheelchair http://cyclist.sanspo.com/143432
  19. 19. How could improved bicycle infrastructure in cities be used to simultaneously  help increase sales of shops?  reduce congestion in cities?  improve the environment? http://www.slideshare.net/frankcalberg/bicycle-friendly-cities
  20. 20. Questions to ask  What else can the product / service be used for?  Who else can the product / service be used by?  How would a child use it? An elderly person?  How would people with diabilities use it?  What new ways are there to use it in its current form?  What other possible uses are there if it’s modified?  Can I use it in other industries?  Can I use it in other markets / places?
  21. 21. Question # 6 What can we eliminate / subtract?
  22. 22. https://www.pinterest.com/pin/348466089890760140/ A tree eliminated the need for a parasol.
  23. 23. What if lecture halls at university buildings were removed or redesigned as  individual, quiet study booths, and/or  workshop rooms for small groups?
  24. 24. Questions to ask  What is nonessential or unnecessary?  What would happen if it was made smaller?  What would happen if which rules are eliminated?  How can it be made more simple?  How can it me made smaller / lower / shorter / lighter?  What parts can be removed without changing its function?  In which different parts could it be split?
  25. 25. Question # 7 What can we rearrange or reverse?
  26. 26. What if external people are involved in what companies do? https://delicious.com/frankcalberg/crowdsourcing
  27. 27. Questions to ask  What can be moved?  What can be arranged in a different way?  What can be turned / twisted?  What can be reversed / turned up side down?
  28. 28. Further sources of inspiration http://www.adb.org/documents/information/knowledge-solutions/the-scamper-technique.pdf http://www.brainstorming.co.uk/tutorials/scampertutorial.html http://www.business-strategy-innovation.com/2010/04/scamper-your-way-to-increased.html http://e-articles.info/e/a/title/Creativity:-Using-the-SCAMPER-Process/ http://fosenabling.wetpaint.com/page/Scamper http://litemind.com/scamper/ http://www.managementexchange.com/blog/so-you-want-be-creative-genius http://www.mycoted.com/SCAMPER http://www.slideshare.net/Tabby/in-4-scamper-toyota-iq http://thinkjarcollective.com/tools/thomas-edisons-creative-thinking-habits/
  29. 29. Thank you for your interest. For further inspiration and personalized services, feel welcome to visit http://www.frankcalberg.com Have a great day.

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