Boost the utilization of your HCL environment by reevaluating use cases and f...
Buyer Utility Map
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2. Simply stated, business has just two functions, innovation and marketing. But only the seasoned managers understand the complexity behind this simplicity. Buyer Utility Map help managers break the utility for their consumers and generate innovative ideas
3. People don’t use products, they indulge in experiences Idea generators need to focus on experiences and not on products
4. Buyer’s experience can be better understood by dividing it into six stages, these are six differentoccasions where marketers can create value for their buyers
5. How easy it is to find the product, the attractiveness and accessibility of the store, the level of comfort the speed with which purchases are made.
6. The speed and convenience of product delivery, the ease of unpacking and installing the product.
7. What training or expert assistance is required while using the product, ease of storing the product, the effectiveness of the product's features and functions.
22. So what’s your next big idea? Source: Kim, W. Chan and Mauborgne, Renee; "Knowing a Winning Business Idea When You SeeOne"; Harvard Business Review; September-October 2000.
