SCAMPER is a design thinking technique that uses nine creative thinking tools to help develop ideas. The tools are: Substitute, Combine, Adapt, Magnify, Put to other uses, Eliminate, Rearrange, and Reverse. The mnemonic SCAMPER guides users to ask questions about their idea or product using each letter of the acronym. Questions include substituting or combining elements, adapting the idea to other uses or contexts, magnifying parts of the idea, eliminating unnecessary aspects, and rearranging or reversing the process or sequence.

1. THE ENTREPRENEUR'S TOOLKIT SERIES

2. SCAMPER IS A DESIGN
THINKING TECHNIQUE THAT
HELPS YOU DEVELOP YOUR
IDEAS BY USING NINE
CREATIVE THINKING TOOLS

3. S = Substitute
C = Combine
A = Adapt
M = Magnify
P = Putto other uses
E = Eliminate
R = Rearrange? Reverse

4. Then, ask questions about your
idea, using the SCAMPER
mnemonic to guide you.
Think about a product ,an
idea, a need or a concept

6. ✓ Can you replace a key element of this
idea/product?
✓ Can you change the key principle or
key ingredients?
✓ Can you change the way it looks, feels,
taste with something else?
✓ Can you replace the feelings people
have towards your concept?
✓ Can you change the manufacturing
process ?

8. ✓ Can you take two new separate ideas and
combine them?
✓ Can you combine your idea with another
existing idea and product ?
✓ Can you merge the existing problems in to
one and come up with one solution?
✓ What part of your product can be
combined with another?

10. ✓What else is similar to your idea or product?
✓What other ideas could be associated with yours?
✓What other ways you could adapt your idea for
different outcomes?
✓What can you learn and mimic from others?
✓What are the other areas where this idea could
be useful and adapted apart from my core
sector?

12. ✓How can I make this idea bigger?
✓How can I increase it’s scale, size or
area of operations?
✓Can I make it stronger?
✓Can I make it more efficient?
✓Can I reach out a larger number of
audiences?

14. ✓How else can I use this product/ idea ?
✓Can it be used by some other target
group then whom it was initially
designed for?
✓How else could it be used?
✓Would the alternative use requires
any modification?
✓What all industries where this
concepts could be relevant ?

16. ✓What is unnecessary in my current idea?
✓Can I shorten it? Simplify it? Make it smaller?
✓Can I reduce the number of process involved?
✓What can I remove without impacting my
outcomes?
✓Would removing something give me
advantages in terms of my outcomes?

18. ✓Can you rearrange your idea or product
someway?
✓Can you change the sequence of events or
process to get a different outcome?
✓What if you were to reverse the process of
your concept?
✓What happens if you do the exact
opposite of what you set out to do?

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