4. Process Generateideas. Takeoneidea and identify the conceptbehind the idea. Develop new ideasusing the same concept. Think of a new way of solving the problem. Identify the concept Etc.
5. Principles Think of an idea not as an individualidea but as a representative of a ”concept” whichcanbeused to solve the specified problem. Havingidentified the concept, proceed to generateotherideasusingthis same concept.
13. Escape Negatewhatyou have taken for grantedabout the topic. Take a statement, thatyoutake for granted. The provocation is the negation of the statement.
14. Reversal Take a statement thatyou have taken for granted. Make a statement that is the opposite – fx by taking the opposite of a keyword in the statement or by switching the object and the subject.
15. Exaggeration If there is a numercialorquantitative element in the statement youtake for granted: Exaggerate the statement (upwardordownward).
16. Distortion If there is a time sequenceor a relationship in the taken-for-granted statement: Distort the time sequenceorrelationship.
17. WishfulThinking Suggest a fantasy thatyouknowcannotoccur. Complete a statement of the form ”Wouldn’t it beniceif…?”
18. Movementtechniques Extract a Principle Focuson the Difference Moment to Moment Positive Aspects SpecialCircumstances
19. Extract a Principle Look at the Provocation and try to extract a principleorconcept. Discard the Provocation and workwith the concept to get new ideas. Similar til ConceptTriangle.
20. Focuson the Difference Compare the Provocationwith the existing situation. Highlight and explore the points of difference.
21. Moment to Moment Imagineorsimulatewhatwouldhappenifwetried to implement the provocation as it stands. Look for ideasalong the simulation process.Let fx one person do the simulation whileothers look for ideas.
22. Positive Aspects Look at the Provocation and seewhetherthereareanydirectbenefitsor positive aspects of the provocationitself. Examineeach of the benefits to seewhethertheycouldbeachieved by more practicalmeans.
23. SpecialCircumstances Look for specialcircumstanceswhere the Provocationmight have someimmediateuse – evenif it is crazy orunsuitable in general.