The document discusses the elements and principles of design. It defines the seven basic elements of design as point, line, shape, form, space, color, and texture. It also outlines the six basic principles of design as balance, contrast, emphasis, pattern, rhythm/movement, and unity. The document provides examples and explanations of each element and principle to demonstrate their proper usage and significance in design evaluation and creation. It emphasizes that understanding these elements and principles allows designers to effectively analyze and express themselves through visual design.
Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users, clients or customers. Design may be described as creativity deployed to a specific end
Design is the creation of a plan or convention for the construction of an object or a system. It may be an architectural blueprints, engineering drawings, business processes, circuit diagrams or sewing patterns. Design has different connotations in different fields
N.B: The presentation is compiled from articles and presentations of experts, researchers, professors working in the same field for educational purpose.
Elements and Principles of Design (Updated)Ravi Bhadauria
Here's a complete presentation on elements and principles of design that every designer must know. So, have a look at this presentation till the end. To learn more go for our official website - https://www.admecindia.com.
Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users, clients or customers. Design may be described as creativity deployed to a specific end
Design is the creation of a plan or convention for the construction of an object or a system. It may be an architectural blueprints, engineering drawings, business processes, circuit diagrams or sewing patterns. Design has different connotations in different fields
N.B: The presentation is compiled from articles and presentations of experts, researchers, professors working in the same field for educational purpose.
Elements and Principles of Design (Updated)Ravi Bhadauria
Here's a complete presentation on elements and principles of design that every designer must know. So, have a look at this presentation till the end. To learn more go for our official website - https://www.admecindia.com.
This Basic design Presentation serves the purpose of initiating creativity and there by appreciation of visual language.
Basic design studios help to unlock students creativity and enhance spatial perception.
I have tried to explain the elementary fundamentals of drawing like shapes, forms, shading, perspective drawing etc.
This training material was prepared for my team consisting primarily of Graphic Designers with the objective that they'd start approaching their work like artists.
There are plenty of exercises at the end of each section as well... hope you enjoy it!
This Basic design Presentation serves the purpose of initiating creativity and there by appreciation of visual language.
Basic design studios help to unlock students creativity and enhance spatial perception.
I have tried to explain the elementary fundamentals of drawing like shapes, forms, shading, perspective drawing etc.
This training material was prepared for my team consisting primarily of Graphic Designers with the objective that they'd start approaching their work like artists.
There are plenty of exercises at the end of each section as well... hope you enjoy it!
Elements of interior design, history,importance, main elements of interior design- line, shape, space, form,texture, colour in detail, their uses and charecteristics in interior design.method of achieving nice composition using these elements vs nice examples and illustration.
You may find thousands of different interpretations of "Design Principles" online... but this is purely my understanding of it. Browse through it and leave a comment if you like it or have something to say about it.
* This presentation has been compiled from references available from the Internet. This is meant purely for educational purposes and the presenter does not claim to hold any ownership whatsoever; of the content (textual or graphical) included in this presentation. The ownership and copyrights of the following content belong to the respective brands /agencies / artists showcased in this presentation.
Elements of Art Form Line Shape Color Texture Space ValueForm.docxjack60216
Elements of Art: Form Line Shape Color Texture Space Value
Form is an element of art that is three-dimensional and encloses volume. Cubes, spheres, and cylinders are examples of various forms.
Line is an element of art which refers to the continuous mark made on some surface by a moving point. It may be two dimensional, like a pencil mark on a paper or it may be three dimensional (wire) or implied (the edge of a shape or form) often it is a outline, contour or silhouette.
Shape is an enclosed space defined by other elements of art. Shapes may take on the appearance of two-d or three- objects.
Color Is an element of art with three properties:
1) Hue, the name of the color, e.g. red, yellow, etc
2) Intensity or the purity and strength of the color such as brightness or dullness
3) Value, or the lightness or darkness of the color
Texture refers to the surface quality or "feel" of an object, such as roughness, smoothness, or softness. Actual texture can be felt while simulated textures are implied by the way the artist renders areas of the picture.
Space refers to the distance or area between, around, above or within things. It can be a description for both 2 and 3 dimensional portrayals.
Value describes the lightness or darkness of a color. Value is needed to express Volume.
Principles of Art: Emphasis Balance Harmony Variety Movement Rhythm Proportion Unity
Emphasis in a composition refers to developing points of interest to pull the viewer's eye to important parts of the body of the work.
Balance is a sense of stability in the body of work. Balance can be created by repeating same shapes and by creating a feeling of equal weight.
Harmony is achieved in a body of work by using similar elements throughout the work, harmony gives an uncomplicated look to your work.
Variety refers to the differences in the work; you can achieve variety by using difference shapes, textures, colors and values in your work.
Movement adds excitement to the work by showing action and directing the viewers eye throughout the picture plane.
Rhythm is a type of movement in drawing and painting. It is seen in repeating of shapes and colors. Alternating lights and darks also give a sense of rhythm.
Proportion or scale refers to the relationships of the size of objects in a body of work. Proportion gives a sense of size seen as a relationship of objects, such as smallness or largeness.
Unity is seen in a painting or other work when all the parts equal a whole. Your work should not appear disjointed or confusing.
Design Elements & Art Principles Check Sheet
Name
________________________________
Please Check & Describe 2 or More Design Elements Used in the work of art:
_____ Form ____________________________________________________________
_________________________________________________________________
_________________________________________________________________
_____ Line _________________________________________ ...
Fashion Designing - Elements and Principles of Designdevisweety
In creating a design one of the components which interact is the Art Elements The elements and principles of design are flexible and should be interpreted within the context of current fashion. A design can be defined as an arrangement of lines, shape, colors and texture that create a visual image. The principles of design are the rates that govern how elements are combined. The elements are therefore the raw materials that must be combined successfully.
The principles of design are useful in creating different forms of expression in an artistic manner, which are pleasing and attractive to the eye.
Follow this presentation to know about the 3 important terms of post production: Motion graphics, compositing and VFX also known as Visual Effects and increase your knowledge.
This presentation also shares the list of top popular software and VFX studios in India
Follow the slides till the end and for more information you can discuss with our experts at +91 9811818122 or mail us at info@admecindia.co.in.
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In order to learn the complete video editing, we recommend you join video editing courses. We have numerous diploma and certificate programs in post-production which include training in photo editing, video editing, motion graphics, and much more.
Basics of Media | Types of Media | Units in Media | Software in Media | Color...Ravi Bhadauria
This PowerPoint presentation clearly presents the important types of media which are Print, Broadcasting, and the Internet.
It also shares information about the followings:
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If you are interested in working Media industry then you must consider joining our digital media courses. For more detail, contact us at +91 9911782350 or 9811818122.
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Check out this presentation to experience the power of visual communication with the help of a glimpse of its history. This guide to visual communication is covering all the important aspects that every design enthusiastic should know.
This ppt will walk you through all the phases of web design. All the steps of web design have been designed in a particular sequence. This is designed by our student who joined UI design course (https://www.admecindia.co.in/ui-and-ux-courses) at our institute.
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Each and every shape has its own meaning and influences our minds differently.
Right here in this slide presentation, we are going to present the power of shapes that can knock down any design. Understand from basics till advanced stage step by step.
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2. Introduction
Hi..here I'm giving you the basic
overview about the Elements and
Principles of Designing.
The presentation will give you a
good understanding about the
significance, meaning and the
types of designing elements and
principles .
What are
they??
Why they
were used??
3. Significance of the Topic
Sometimes we have to give our
opinion about likes or dislikes on a
piece of art or a design, and it’s easy to
say just “ I like this, or I don’t like
that…”. But if we are asked to give the
reasons for it , then it proves to be a
very difficult to find out the reason.
This generally happens because we
judge the designs on its appeal rather
than on its articulate sub-factors.
Therefore it’s imperative to know the
meaning and the types of the designing
elements and principles.
Can you evaluate this piece of art???
4. Designer who knows the
design Elements & Principles
can evaluate
the design/page in terms of
line, color, balance, texture,
etc.
Designing Elements and
Principles proves to be an
analyzing frame for
the designers.
A designer can express his thought &
intentions with the elements of
design and does it effectively along
with the design principles, i.e. they
serves as an expressing tool for
designers.
Now, let us discus these
Elements & Principles!!!
6. Meaning
“Elements of Design are the components or part which
can be isolated & defined in any visual design or work of
art. They structure and carry the work.”
7. Basic Elements of Design
Following are the seven basic elements of design which are common
throughout the field of designing.
1. Point / Mark
2. Line
3. Shape
4. Forms
5. Space
6. Color
7. Texture
Can someone tell
us about the
Elements of
Design???
8. Point (Mark)
A point or mark is the smallest and most basic element . It can vary in
size, value, regularity or irregularity, and can be used alone as a unit in a
group.
Marks can be used to form a value or pattern ( placed close together
forms a darker value, further apart forms a lighter value), or to delineate
space ( larger means closer,etc.)
9. Line
A line is a form with width and length, but no depth.
Artist use lines to create edges, the outlines of objects. The direction of
a line can convey mood.
Broadly lines can be categorized into three types
1. Horizontal
2. Vertical
3. Diagonal
11. Example of Vertical Lines
Vertical lines suggest more of a potential for movement.
12. Example of Diagonal Lines
Diagonal lines strongly suggest movements and give more of a
feeling of vitality to a picture.
13. Shape
Shape is defined as an area that stands out from the space next to or
around it due to a defined or implied boundary, or because of
differences of value, color, or texture.
A shape is formed when a line encloses an area.
Shapes have two dimensions, length and width and can be geometric or
free-form.
14. Forms
Forms describes volumes and mass, or the 3D aspects of objects that
take up space.
Forms can and should be viewed from any angles.
For example: When you hold a baseball, or a small sculpture, you are
aware of their curves, angles, indentations, & edges i.e. their forms.
15. Space
Space is a 3D volume that can be empty or filled with objects. It has
width, height, and depth.
Space that appears three- dimensional in a 2D painting is an illusion that
creates a feeling of actual depth.
Several techniques can be used to show such visual depth or space, for
example, overlapping, linear perspective, etc..
Example for Overlapping
17. Color
Color has three properties. The first is hue, which is the name of the
colors.
- the primary hue are Yellow, Red, and Blue.
- secondary colors are made by mixing two primaries.
- intermediate colors are mixtures of a primary & adjacent secondary
color.
The second property is Value, which refers to the lightness or darkness
of hue.
The third property is Intensity, which refers to the purity of the hue also
known as “Chroma”.
21. Meaning
“The Principles of Design are the artistic
guidelines used to organize or arrange the
structural elements of design.”
22. Basic Principles of Designing
Following are the six basic principles of effective design which are
common throughout the field of designing (i.e. from print design to
lithography, typography, & industrial design).
1. Balance
2. Contrast
3. Emphasis
4. Pattern
5. Rhythm/Movement
6. Unity
Principles
???
23. Balance
Balance refers to the appropriate arrangement of objects in a design to
create the impression of equality in weight or importance. Balance
provides stability and structure to a design. Balance may be symmetrical
and asymmetrical, but the goal should be to achieve equilibrium.
Symmetrical Balance can be described as having equal “weight” on
equal sides of a centrally placed fulcrum. It is also known as formal
balance.
Asymmetrical Balance is more complex and difficult top envisage. It
involves placement of objects in a way that will allow objects of varying
visual weight to balance one another around a fulcrum point. It is also
known as informal balance.
24. Examples
Balance is formal when both sides are
symmetrical in terms of arrangement.
Balance is informal when sides are not
exactly symmetrical, but the resulting
image is still balanced.
25. Rhythm
Rhythm or movement is regarded as a visual temp or beat. It refers to a
regular repetition of elements to produce the look and feel of a
movement.
Rhythm can be achieved through the careful placement of repeated
components. It can be directed for example, along edges & by means of
shape and colour.
Rhythm can be categorized Random, Regular, Alternating, Progressive,
and Flowing.
26. Emphasis
The term emphasis literally means to give importance.
Emphasis in designing refers to give special attention to one part of a
work of art.
It can be achieved through placement, contrast, colour, size, repetition,
etc.
For example: A dark shape in a light composition
27. Contrast
Contrast refers to the
juxtaposition of different
elements of design (for
example: rough & smooth
textures, dark & light values)in
order to highlight their
differences or create visual
interest , or a focal point.
Contrast allows us to emphasize
or highlight key elements in
your design.
28. Pattern
Pattern in a design simply refers to keeping your design in a certain
format.
It is often described as a regular arrangement of alternated or repeated
elements (shapes, lines, colors) or motifs.
For example: One could plan to have curved lines all around a design as
a pattern.
29. Unity
Unity refers to the arrangement of elements to give the viewer the
feeling that all the parts of the design or piece form a coherent whole
i.e. designs must be in harmony in which all sections of the pattern make
other sections feel complete.
It enables the design to be seen as one complete piece of art or design.
30. Absolute examples of Designing Elements & Principles!!!
One can create such aesthetic piece of art if he strictly
adhere to all Elements & Principles of Designing.
Paintings by student of ADMEC
31. Compiled By
Pooja Jindal
ADMEC Multimedia Institute
For more info you can visit
www.admecindia.co.in
For course related enquiry, ring us at:
9811-81-81-22, 011-3130-5055, 011-3203-5055
Can send feedback at: @admecinstitute